Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe
Categories

 ‭(Hidden)‬ Admin Links

No Profile Image

Agencies Defend New Business Intellectual Property Rights

The 4A's New Business Committee requested that search consultants consider, as a matter of principle, advocating agency search agreements specifying that the rights to Intellectual Property (IP) created by agencies during the review process remain the property of the agency until the marketer either hires the agency to execute the work or the parties agree to a commercially equitable payment for the assignment of usage rights.
 
 
The agencies referenced in the appendix to the search consultant letter believe in principle that it is imprudent and inequitable to participate in reviews that require the assignment of agency developed new business ideas and work product.
 
How do you respond to marketer mandates to own all agency search ideas and executions?

View All Posts

Comments

No comments.

 

Please leave a comment

Comments are moderated and will appear shortly after submission.

Title


Body *

Full Name *


Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Executive Leadership Program
October 13-15 | Management Training
Send your next generation of agency leaders to this three-day program at 4A's NYC HQ. This event always sells out, so register now.
> Learn More

View All Events


Adweek Project Isaac
Adweek Project Isaac
Adweek Project Isaac
  Untitled 1
 
Login error. Please try again.
Sign In