Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe
Categories

 ‭(Hidden)‬ Admin Links

Mr. Mark Schnurman

Pitching and the "Goody Bag"

I was involved in a pitch recently where one agency was criticized for not giving the client a goody bag. Mind you, the client did not put it in so many words, but the message was loud and clear.
 
The agency did provide the presentation on a memory stick, as well as 10 bound leave-behinds (as required by the client)...just no gift bags.
 
What are your thoughts? Have you heard this kind of feedback before? If you are a client, what do you think of the goody bag? Is it a pitch necessity or a lame pitch bribe? Does it show commitment to the process or does it put the focus in the wrong area?
 
I am interested to see everyone's feedback.

View All Posts

Comments

Pitching and the "Goody Bag"

From my experience, the goody bag is a necessity for the person who is sincere about building a long term relationship with their customer. It is as to say rolling out the red carpet and allowing the customer to feel important and special. The perception of the goody bag as a lame pitch bribe occurs when the individual presenting the bag is not an effective relationship builder and performing as a short sighted sales pitch.
Posted by Vera L Nowak (Tuesday, February 01, 2011 1:44 PM)
 

Please leave a comment

Comments are moderated and will appear shortly after submission.

Title


Body *

Full Name *


Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Talent@2030:
The Business of People & Culture

Aug 11–12 | NYC
Agency talent executives should join us for the first talent leadership conference of its kind, featuring keynote speaker Cindy Gallop and more!
> Learn More

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On). Early registration rate ends July 31.
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Early registration rate ends Sept. 30.
> Learn More

4A's CreateTech
Untitled 1
 
Login error. Please try again.
Sign In