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Mr. Mark Schnurman

Pitching and the "Goody Bag"

I was involved in a pitch recently where one agency was criticized for not giving the client a goody bag. Mind you, the client did not put it in so many words, but the message was loud and clear.
 
The agency did provide the presentation on a memory stick, as well as 10 bound leave-behinds (as required by the client)...just no gift bags.
 
What are your thoughts? Have you heard this kind of feedback before? If you are a client, what do you think of the goody bag? Is it a pitch necessity or a lame pitch bribe? Does it show commitment to the process or does it put the focus in the wrong area?
 
I am interested to see everyone's feedback.

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Pitching and the "Goody Bag"

From my experience, the goody bag is a necessity for the person who is sincere about building a long term relationship with their customer. It is as to say rolling out the red carpet and allowing the customer to feel important and special. The perception of the goody bag as a lame pitch bribe occurs when the individual presenting the bag is not an effective relationship builder and performing as a short sighted sales pitch.
Posted by Vera L Nowak (Tuesday, February 01, 2011 1:44 PM)
 

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