Accounts in Review
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The 4A's maintains an analysis of published agency review/search activity. The "Accounts in Review" analysis includes:
- The account in review, winner (if known), incumbent and finalists
- The nature of agency services that were reviewed
- Approximate billings and/or approximate agency revenue/gross income, where known (12 ranges are specified at the end of the report)
- If a search consultant was involved, the consultant is noted
- The marketer's business sector, designated into one or more of 32 categories.
The "Accounts in Review" information is provided on a spreadsheet so members can readily sort the information.
Download the 1st Quarter 2011 4A's Accounts in Review Analysis
If you have review activity that you want to include in the 2011 4A's Accounts in Review Analysis, please send the details to Helen@aaaa.org.