Reset Password| Help|

4A’s Business Development Blog

  • View All Posts |
  • Print |
  • Share|
  • Subscribe

 ‭(Hidden)‬ Admin Links

No Profile Image

Change: the New Agency Search Reality

Catherine Bension, Select Resources International
Change: The New Agency Search Reality"
4A's New Business Committee Presentation

Catherine Bension of Select Resources International (SRI) shared insights about agency search. Catherine noted that clients vary in terms of their marketing sophistication (and budget) which in turn results in clients having different needs in terms of specialist (best in breed) resources and need for support with integration.

Catherine noted that agencies need to get better at ascertaining what the client is really looking for in a review by relentlessly asking questions, listening and by incorporating the clients input into the agency’s presentation content. Catherine also noted that procurement is playing a more active role in reviews—however—contrary to conventional wisdom the ultimate agency selection is rarely based on price.

Are Catherine's observations consistent with your agency's new business experiences? The SRI presentation deck and the link to the audio recording of Catherine Bension's presentation are provided below

View Catherine Bension's Presentation


View All Posts


No comments.


Please leave a comment

Comments are moderated and will appear shortly after submission.


Body *

Full Name *

Web Site URL

Type the Web address: (Click here to test)  

Type the description: 

Image Verification
Refresh page.  
Please enter the text from the image

[ Get New Image ]
My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
> Learn More

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

View All Events

Untitled 1
Login error. Please try again.
Sign In