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1st Quarter 2013 Accounts in Review

Accounts in Review

The 4A's maintains an analysis of published agency review/search activity. The first quarter 2013 Accounts in Review analysis includes:

  • The account in review, winner (if known), incumbent & finalists;
  • The nature of agency services that were reviewed;
  • Approximate billings and/or approximate agency revenue/gross income, where known (12 ranges are specified at the end of the report);
  • If a search consultant was involved the consultant is noted; and
  • The marketer's business sector, designated into 34 categories.

The information is provided on a spreadsheet so members can readily sort the information.

Reviews that have pending statuses dating back to 2012 have been shaded in blue.

If you have review activity that you want to include in the 4A's Accounts in Review Analysis please send the details to Helen Miranda, helen@aaaa.org.

Excel Download the Accounts in Review Spreadsheet


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