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Goals 

The goal for the AAAA Business Development Blog is to provide a vehicle for AAAA members (and a select group of industry new business experts) to share suggestions, best practices as well as tips, tools & tactics in order to improve the effectiveness and efficiency of industry business development and agency search activities


Guidelines and Logistics

Guidelines for posting comments include:

  • Be genuine
  • Strive for accuracy and integrity
  • Check your facts--correct mistakes
  • Be respectful
  • Focus on “best practice” guidance
  • Support “facts” with appropriate sources
  • Support recommendations with case study examples
  • Provide context for your comments
  • Separately reference or flag personal believes/opinions from data/facts
  • Differentiate personal opinion from the “official positions” of your employer
  • Use good taste and common sense—no inflammatory or objectionable material
  • Do not violate agency or client confidentiality---obtain written approval prior discussing potentially confidential information
  • Be interesting
  • Quality matters---add value
  • Only write about what you know
  • Respect the rights and intellectual property of others
  • Use appropriate disclaimers
  • Strive for dialog rather than domination of any discourse
  • Keep it short and to the point

Logistics for posting comments on include:

  • The blog will be moderated by AAAA; all posts and comments will be reviewed by AAAA prior to being displayed
  • Members must log into the AAAA site to read and/or post
  • All posts must identify the author and their agency
  • All posts must be dated
  • Consultants and non-member experts will be “invitation only” participants
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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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