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2011 4A's Accounts in Review AnalysisUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda1/12/2012 10:57 AMAccounts in Review0 Approved
3rd Quarter 2011 Accounts in Review AnalysisUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda10/6/2011 11:58 AMAccounts in Review0 Approved
The Myth of Overhead BenchmarksUse SHIFT+ENTER to open the menu (new window).
Mr. Michael Farmer7/13/2011 11:01 AMAgency Compensation; Agency/Client Relations; Metrics; Negotiating; New Business Principles; Pitching; Procurement2 Approved
2nd Quarter 2011 Accounts in Review AnalysisUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda7/6/2011 11:57 AMAccounts in Review2 Approved
1st Quarter 2011 Accounts in Review AnalysisUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda4/6/2011 1:43 PMAccounts in Review0 Approved
4A's Guidance: If It Sounds Too Good to Be True...Investigate Very CarefullyUse SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran3/14/2011 3:10 PMNew Business Principles0 Approved
Earning RespectUse SHIFT+ENTER to open the menu (new window).
Mr. Brian Martin1/19/2011 12:35 PMAgency Compensation; New Business Principles; Talent; Value Creation2 Approved
4A's 2010 Final Full Year Accounts in Review AnalysisUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda1/12/2011 11:51 AMAccounts in Review1 Approved
Aggressive is Good...Consistent is BetterUse SHIFT+ENTER to open the menu (new window).
Mr. Mark Sneider1/10/2011 3:01 PMNew Business Principles; Prospecting; Social Media; Agency Mindset0 Approved
4A's Agency Compensation Position Paper: Why Now?Use SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran10/18/2010 11:35 AMAgency Compensation; Position Papers0 Approved
4A's Third Quarter Accounts in ReviewUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda10/14/2010 3:19 PMAccounts in Review0 Approved
Is This the Year of Mobile?Use SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog9/24/2010 11:33 AMMetrics1 Approved
Pitching and the "Goody Bag"Use SHIFT+ENTER to open the menu (new window).
Mr. Mark Schnurman9/1/2010 12:10 PMPitching1 Approved
4A's First Half 2010 Accounts in ReviewUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda7/9/2010 10:39 AMAccounts in Review0 Approved
Check Out 4A's Review Central: Agency Search Information ExchangeUse SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran7/8/2010 1:31 PMAccounts in Review; Case Studies; RFP's0 Approved
First Quarter 2010 Accounts in ReviewUse SHIFT+ENTER to open the menu (new window).
Ms. Helen Yolivette Miranda3/31/2010 1:45 PMAccounts in Review0 Approved
Agencies Defend New Business Intellectual Property RightsUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog2/11/2010 9:27 AMAgency/Client Relations; Pitching; Position Papers0 Approved
Cracking the Clutter?Use SHIFT+ENTER to open the menu (new window).
Ms. Lisa Colantuono1/28/2010 11:11 AMPitching; Prospecting0 Approved
2009 Accounts in ReviewUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog1/7/2010 9:53 AMAccounts in Review0 Approved
Does the Q and A Session Help You Win Your Pitches?Use SHIFT+ENTER to open the menu (new window).
Mr. Mark Schnurman12/9/2009 2:05 PMPitching0 Approved
Solutions to IP PitfallsUse SHIFT+ENTER to open the menu (new window).
Ms. Lorraine Stewart Rojek11/23/2009 3:02 PMAgency/Client Relations; Pitching; Position Papers1 Approved
Is There a Light at the End of the New Business Tunnel?Use SHIFT+ENTER to open the menu (new window).
Mr. Mark Schnurman11/5/2009 12:17 PMPitching4 Approved
Cracking the Clutter! What Babies Can Teach Ad Agency New Business Executives About ProspectingUse SHIFT+ENTER to open the menu (new window).
Ms. Lisa Colantuono10/30/2009 1:37 PMProspecting2 Approved
Accounts in Review: 3rd Quarter 2009Use SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog10/23/2009 12:45 PMAccounts in Review0 Approved
Workin' for a LivingUse SHIFT+ENTER to open the menu (new window).
Mr. Robert Moorman10/15/2009 1:42 PMRFP's; Pitching; Agency Mindset; New Business Principles1 Approved
The Data-Driven Web: How Are Agencies Optimizing Targeting and Creative?Use SHIFT+ENTER to open the menu (new window).
Mr. Bruce Biegel10/7/2009 12:54 PMMetrics; Social Media1 Approved
Follow-Up Thoughts on Bringing Junior Staff to PitchesUse SHIFT+ENTER to open the menu (new window).
Mr. Mark Schnurman9/9/2009 9:53 AMChemistry; Pitching2 Approved
The Client Mantra--Marketing Effectivenes: Effie Awards as an Agency Credential & RTB in Your Agency's EffectivenessUse SHIFT+ENTER to open the menu (new window).
Ms. Denise McDevitt9/2/2009 10:54 AMCase Studies; Credentials; Marketing Accountability0 Approved
What Can Agencies Learn from Coke's VBC Approach?Use SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran8/31/2009 4:06 PMAgency Compensation5 Approved
The Dangers of Agency New Business Social MediaUse SHIFT+ENTER to open the menu (new window).
Mr. Mark Sneider8/17/2009 1:40 PMProspecting; Social Media22 Approved
To Bring Junior Staff to a Pitch or Not: That Is the QuestionUse SHIFT+ENTER to open the menu (new window).
Mr. Mark Schnurman8/11/2009 10:04 AMPitching8 Approved
Rules of the Road for Agency Search ConsultantsUse SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran8/6/2009 10:32 AM4A's Mission; ANA; Position Papers0 Approved
Increase Your Revenues By Up to 20% Without PitchingUse SHIFT+ENTER to open the menu (new window).
Mr. Michael Farmer8/3/2009 2:39 PMAgency/Client Relations; Agency Compensation; Revenue Growth0 Approved
1st Half 2009 Accounts in ReviewUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog7/10/2009 10:30 AMAccounts in Review0 Approved
Best of RFI's & RFP'sUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog7/8/2009 1:50 PMRFP's2 Approved
Worst of RFI's & RFP'sUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog7/8/2009 1:45 PMRFP's0 Approved
P&G’s Sales-Based Compensation & BAL Model: How Can This Strategic Approach Be Applied to Other Agency-Client Relationships?Use SHIFT+ENTER to open the menu (new window).
Mr. Rich DelCore6/25/2009 2:58 PMAgency/Client Relations; Agency Compensation; Value Creation2 Approved
Client Perspectives: Agency Selection Fundamentals That Win Business + Build RelationshipsUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog6/18/2009 4:56 PMAgency/Client Relations; Pitching; RFP's2 Approved
Twittering Away on Business DevelopmentUse SHIFT+ENTER to open the menu (new window).
Mr. Theodore LaBarbera6/15/2009 12:22 PMRFP's; Social Media2 Approved
Dr. Jodi's Prescription for Pitch PreparationUse SHIFT+ENTER to open the menu (new window).
Dr. Jodi Lisa Smith Ondrusek5/28/2009 3:44 PMPitching1 Approved
The Coca-Cola Company's Value Based Compensation Approach: What Do You Think?Use SHIFT+ENTER to open the menu (new window).
Ms. Sarah Armstrong5/18/2009 1:38 PMAgency Compensation; Value Creation8 Approved
An Account Not LostUse SHIFT+ENTER to open the menu (new window).
Mr. Richard Roth5/15/2009 11:23 AMAgency/Client Relations1 Approved
Making the Tough DecisionsUse SHIFT+ENTER to open the menu (new window).
Mr. Mark D. Goldstein4/30/2009 2:31 PMPitching5 Approved
The High Cost of FreeUse SHIFT+ENTER to open the menu (new window).
Ms. Jane F. Bedford4/22/2009 12:32 PMAgency Compensation; ANA; Pitching3 Approved
The Element of SurpriseUse SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran4/17/2009 9:24 AMPitching; Prospecting0 Approved
Why Are RFP's So Difficult?Use SHIFT+ENTER to open the menu (new window).
Ms. Judy Neer4/6/2009 4:32 PMRFP's5 Approved
Are agency brochures & reels outmoded?Use SHIFT+ENTER to open the menu (new window).
Ms. Diane Woodruff3/31/2009 9:31 AMProspecting3 Approved
Frustrated with RFP's from Hell?—Stop Carping and Do Something About It!Use SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog3/18/2009 3:10 PMRFP's16 Approved
The Importance of Agency Culture in Tough Times: An Invitation and Question for AgenciesUse SHIFT+ENTER to open the menu (new window).
Ms. Lorraine Stewart Rojek3/16/2009 10:04 AMAgency Mindset; Agency/Client Relations; Chemistry2 Approved
Putting Value Pricing to Work: How to Get Started Down the Path to Compensation Based on ValueUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog2/27/2009 12:06 PMValue Creation; Agency Mindset; Agency Compensation1 Approved
New Business Imperatives for 2009: Cleve Langton's Top 10 "Do's and Don'ts"Use SHIFT+ENTER to open the menu (new window).
Mr. Cleve Langton2/25/2009 12:14 PMAgency Mindset; Pitching4 Approved
Confidentiality of Marketing Services InformationUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog2/13/2009 12:54 PMAgency Compensation; Agency/Client Relations; Negotiating; Position Papers0 Approved
Arrogance or Insanity?Use SHIFT+ENTER to open the menu (new window).
Mr. Stephen Boehler2/11/2009 10:55 AMAgency Mindset2 Approved
The Marketing Services Value Chain---Business Development 1.0Use SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog2/6/2009 10:08 AMAgency Mindset; Value Creation0 Approved
"The Marketing Forum"--Request for 4A’s Colleague FeedbackUse SHIFT+ENTER to open the menu (new window).
4A's BizDevBlog1/30/2009 11:50 AMProspecting5 Approved
What Is the Cost to Switch Agencies?Use SHIFT+ENTER to open the menu (new window).
Ms. Joanne Davis1/27/2009 2:14 PMAccounts in Review; Agency Mindset; Agency/Client Relations1 Approved
The Digital Services Your Clients Really WantUse SHIFT+ENTER to open the menu (new window).
Ms. June Blocklin1/23/2009 1:15 PMAgency Mindset; Small/Mid-Size Agencies0 Approved
New Business and Small/Independent AgenciesUse SHIFT+ENTER to open the menu (new window).
Mr. Randy S Snow1/21/2009 2:12 PMSmall/Mid-Size Agencies; Prospecting; Pitching2 Approved
You’re in Show Biz Now: Lessons Learned From a Casting DirectorUse SHIFT+ENTER to open the menu (new window).
Ms. Donna Lynn Newton1/14/2009 2:19 PMAgency Mindset; Chemistry; Pitching2 Approved
The Procurement PerspectiveUse SHIFT+ENTER to open the menu (new window).
Mr. J. Francisco Escobar1/12/2009 12:03 PMProcurement1 Approved
The Best of…Top 10 Biz Dev ConceptsUse SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran1/5/2009 12:14 PMAgency Compensation; Agency Mindset; Agency/Client Relations; Procurement; Prospecting1 Approved
The End of Cold CallingUse SHIFT+ENTER to open the menu (new window).
Mr. Tim Williams12/17/2008 1:29 PMAgency Mindset; Pitching; Prospecting4 Approved
Response to Diane Woodruff Re: Theater in New Business PitchesUse SHIFT+ENTER to open the menu (new window).
Ms. Jody Sutter12/11/2008 4:32 PMPitching1 Approved
Theater in New Business PitchesUse SHIFT+ENTER to open the menu (new window).
Ms. Diane Woodruff12/10/2008 3:37 PMPitching0 Approved
Turning Your New Business Efforts Upside DownUse SHIFT+ENTER to open the menu (new window).
Mr. Stephen Boehler12/1/2008 12:30 PMAgency Compensation; Procurement; Negotiating2 Approved
It's the People, StupidUse SHIFT+ENTER to open the menu (new window).
Mr. Chris Shumaker11/24/2008 11:39 AMChemistry; Talent0 Approved
Response to Jody Sutter and Diane Woodruff Re: When Client Conflicts Get in the Way of Pitching New BusinessUse SHIFT+ENTER to open the menu (new window).
Mr. Thomas Finneran11/20/2008 12:05 PMConflicts; Pitching; Position Papers0 Approved
Winning RFP ProposalsUse SHIFT+ENTER to open the menu (new window).
Mr. David Beals11/17/2008 10:19 AMRFP's; Agency Compensation0 Approved
Response to Jody Sutter Re: When Client Conflicts Get in the Way of Pitching New BusinessUse SHIFT+ENTER to open the menu (new window).
Ms. Diane Woodruff11/13/2008 3:34 PMConflicts; Pitching1 Approved
When Client Conflicts Get in the Way of Pitching New BusinessUse SHIFT+ENTER to open the menu (new window).
Ms. Jody Sutter11/11/2008 2:28 PMConflicts; Pitching1 Approved
Response to Nancy Hill Re: Getting the Best From Your AgencyUse SHIFT+ENTER to open the menu (new window).
Mr. Robert Moorman11/10/2008 12:04 PMAgency/Client Relations; Prospecting0 Approved
Response to Matt Anderson Re: Can Anyone Do Business Development?Use SHIFT+ENTER to open the menu (new window).
Mr. David Lubeck11/6/2008 2:55 PMAgency Mindset3 Approved
Why New Business is Everyone's BusinessUse SHIFT+ENTER to open the menu (new window).
Mr. Mitchell Caplan11/4/2008 12:34 PM4A's Mission; Agency/Client Relations; ANA2 Approved
Can Anyone Do Business Development?Use SHIFT+ENTER to open the menu (new window).
Mr. Matthew Anderson11/3/2008 2:14 PMAgency Mindset1 Approved
Getting the Best From Your AgencyUse SHIFT+ENTER to open the menu (new window).
Ms. Nancy Hill10/31/2008 4:11 PMAgency/Client Relations; ANA; New Business Toolkit1 Approved

 
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