I’m pleased to announce the appointment of Jennifer Kuratek Seidel to the position of senior vice president, agency relations & membership, effective immediately.

Jen brings extensive digital expertise to the 4A’s member services group, following 19 years in interactive and traditional account management at agencies in San Francisco and New York, including senior management roles at AKQA, atmosphere BBDO, BBDO, and Hal Riney & Partners. Most recently she served as chief value architect at WPP’s Enfatico.

In her new role at the 4A’s, Jen will oversee all member-relations activities for the 4A’s, which includes support of existing 4A’s membership programs, as well as business development and outreach to new and prospective members. She also will work with the 4A’s communications and creative technologies teams to develop digital and marketing-communications strategies.

Additionally, Jen will serve as staff representative for the 4A’s Planning Community and 4A’s Account Management Community, as well as manage various 4A’s regional councils and forums.

Jen will be based in New York, and lead the 4A’s member relations teams in the Northeast, Southeast, and Midwest, as well as work closely with the 4A’s Western Region office. We hope to have our new membership offices in the Southeast and Midwest established by summer’s end.

You may contact Jen via e-mail at jseidel@aaaa.org, or by phone at 212-850-0757.