The AAAA Out-of-Home Media Committee, chaired by Steve Mueller of Outdoor Services, recently met with Outdoor Advertising Association of America (OAAA) representatives to discuss updating proof of performance reports, particularly for the new digital billboards.

Digital Proof of Performance
The Committee and OAAA agreed upon new guidelines for the reports for digital units. These reports provide a spot or "play" list similar to what is common in radio and television reporting. They are generated by the out-of-home vendor's computers that operate the digital networks and provide exact campaign details. This precise reporting eliminates the need for photographs, which will no longer be provided by out-of-home media vendors for digital billboard proof of performance.

    DOWNLOAD the new digital proof of performance template.

Standard Proof of Performance
For proof of performance for a regular (non-digital) out-of-home buy, vendors should provide the agency with the standard proof of performance.

     DOWNLOAD the standard proof of performance form