The 4A’s acknowledges the passing of former 4A’s Chairman Paul C. Harper, Jr., who was the former chairman of Needham Harper Worldwide. Mr. Harper began his career as a copywriter at Chicago-based Needham, Louis & Brorby, Inc. in 1946. He rose through the ranks and in 1960 was named president of the agency.
Following a merger with Doherty, Clifford, Steers and Shenfield in 1965, Mr. Harper became president and CEO of Needham, Harper & Steers, which later became Needham Harper Worldwide, a predecessor of DDB Worldwide. During Mr. Harper’s leadership at Needham, the agency’s clients included McDonald’s Xerox, Honda and Anheuser-Busch. In a poll conducted by U.S. News & World Report, Mr. Harper was named one of the five most influential executives in the advertising community.
Mr. Harper was involved in a wide variety of activities, with a special interest in the arts. He created fellowships at the Vermont Studio Center, where he was a board member, and Lyme Academy of College Arts where he later became chairman. He served as a trustee of the Rhode Island School of Design and was a board member of the Museum of Modern Art, the Brooklyn Museum and The New School.
We invite you to read Advertising Age’s tribute to Mr. Harper.