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Terms and Conditions for Internet Advertising 

The 4A’s, in conjunction with the Interactive Advertising Bureau (IAB), recently developed an updated, more comprehensive “Terms and Conditions for Internet Advertising Version 3.0,”in an effort to simplify the media buying process for the interactive industry.

The document now encompasses the breadth of advertising platforms and tools that are currently utilized in the creation of an interactive advertising campaign, including performance-based advertising and user-generated content platforms.

In addition to including new interactive platforms, the “4A’s/IAB Standard Terms and Conditions for Internet Advertising Version 3.0” contain updates across the following key areas:

  • Data usage
  • Third-party ad-serving, tracking and billing
  • Billing and payment terms
  • Cancellation terms
  • Editorial adjacencies
  • Late creative
  • Indemnity.

Additionally, “An Educational Guide to the 4A’s/IAB Standard Terms and Conditions Version 3.0,” has been released. This documents the rationale behind both the new and unchanged language. The 4A’s and IAB strongly urge all those who review the new version to read the Educational Guide first.

Both the Educational Guide and the Ts&Cs can be found at Or please use the following links:

  View Terms and Conditions for Internet Advertising 3.0

  An Educational Guide to the 4A’s/IAB Standard Terms and Conditions Version 3.0

We hope that you will review the updated Terms and Conditions with your Internet media buyers and your legal counsel. If you choose to use them, we urge you to make them a part of your agency’s contracts with Internet media companies. 

The 4A’s thanks David Cohen of Universal McCann and Chair of the 4A’s Digital Marketing Committee, and the other agency people who spent many hours on this project.

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