The 4A’s keeps a keen and insightful eye on the needs and interests of our members that could have a direct impact on the advertising business. Much of what we learn comes from the collaborative spirit of our committees.
There has been recent discussion pertaining to vendor non-discrimination policies and practices in the advertising industry. I’m pleased to inform you that the 4A’s Media Policy Committee, chaired by Bill Koenigsberg, President/Chief Executive Officer, Horizon Media, has developed standardized best practices for non-discrimination vendor policies and procedures.
As most of you know, it is my firm belief that advertising works best when everyone has the opportunity to participate – whether that’s the people working in our industry or those doing business with the industry. Best practice recommendations serve to strengthen our industry as a whole.
View Media Policy Committee recommended Best Practice for Non-Discrimination in the Vendor Selection Process.