| Title |
Date |
Subject |
Views |
| ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts |
06/05/2013 |
Advertising Industry; Media Buying; Media Planning; Production & Traffic |
531 |
| SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ |
06/04/2013 |
Advertising Industry; Media Buying; Media Planning; Production & Traffic |
439 |
| SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available |
06/03/2013 |
Advertising Industry; Media Buying; Media Planning; Production & Traffic |
499 |
| 4A's Patent Guidance |
05/31/2013 |
About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology |
293 |
| Research Insights | Corporate Branding |
05/15/2013 |
Advertising Industry |
1715 |
| 2013 Employee Compensation Study Completed |
05/10/2013 |
Advertising Industry; Agency Compensation |
1139 |
| 4A’s Guidance | Agency Opportunity Screening Criteria |
04/25/2013 |
About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Creative; Digital Initiatives; New Business |
1559 |
| AfofM Pension Payment Adjustment Effective May 1, 2013 |
04/15/2013 |
Advertising Industry; Media Buying; Production & Traffic |
1793 |
| Summary of Revisions: SAG-AFTRA 2013-2016 Commercials Contracts//Seminar-Webinar 4-16-13 |
04/10/2013 |
Advertising Industry; Media Buying; Production & Traffic |
1138 |
| Seminar/Webinar for SAG-AFTRA 2013-2016 Commercials Contracts |
04/10/2013 |
Advertising Industry; Media Buying; Production & Traffic |
1729 |
| 4A's Client Compensation | Best Practices Do's and Don'ts |
03/27/2013 |
Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management |
1309 |
| SAG-AFTRA and JPC Statement Regarding Commercials Contracts Extension and Continuing Negotiations |
03/26/2013 |
Advertising Industry |
230 |
| Media Matters | 2013 Recap |
03/08/2013 |
About the AAAA; Advertising Industry; Media Buying; Media Planning |
2254 |
| 2013 O'Toole Award Finalists -- Creative & Media |
03/05/2013 |
About the AAAA; Creative |
2929 |
| New 4A's Website Feature Provides Members with a Wealth of Research Tools |
03/03/2013 |
Account Management; Account Planning; Research |
1221 |
| Research Insights | 2013 Planning Horizons Report |
02/22/2013 |
Account Management; Account Planning; Media Buying; Media Planning; Research |
1923 |
| 4A’s “Agency Best Practices: Project-Based Assignments” Guidance |
01/29/2013 |
Account Management; Agency Compensation; Agency Finance; Agency Management |
7244 |
| 4A’s Client PR Committee Releases Survey Results |
01/24/2013 |
Advertising Industry; Account Management; Agency Management; Public Relations; Research |
1557 |
| Results of 4A's 2011 Television Production Cost Survey |
01/22/2013 |
Advertising Industry; Production & Traffic |
6569 |
| Update on Right to Work States Re SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts |
01/15/2013 |
Advertising Industry; Production & Traffic |
7 |
| AFofM Contract Extension 2012-2013: Commercial Announcements Agreement |
01/11/2013 |
Advertising Industry; Media Buying; Production & Traffic |
444 |
| SAG-AFTRA 2013 Commercials Contract Negotiations: Prudent Planning |
12/14/2012 |
Advertising Industry; Media Buying; Production & Traffic |
455 |
| Foundation, Inc. and Operation Jumpstart Award $100,000 in Scholarships to Aspiring Multicultural Advertising Art Directors and Copywriters |
12/13/2012 |
About the AAAA; Advertising Industry; Diversity; Human Resources; Students & Educators |
2242 |
| SAG-AFTRA 2013 Commercials Contract Negotiations:Notice of Withdrawal/Notice of Termination |
12/12/2012 |
Advertising Industry; Media Buying; Production & Traffic |
517 |
| Research Insights from the 2012 4A’s Strategy Festival |
12/05/2012 |
Advertising Industry; Account Planning |
2176 |
| Media Rating Council Advisory on the Viewable Impression Standard |
11/19/2012 |
About the AAAA; Advertising Industry; Media Buying; Media Planning |
1843 |
| The 4A’S Welcomes Four Additional Firms to the 4A’s Legal Consultation Program |
11/07/2012 |
Agency Management |
2360 |
| JPC-SAG-AFTRA Clearinghouse Initiative |
11/07/2012 |
Advertising Industry; Production & Traffic |
2033 |
| Media Matters | Updated “Media Resources Discounted for 4A’s Members” Information Now Available |
11/06/2012 |
About the AAAA; Media Buying; Media Planning |
1271 |
| The 4A’s Takes Position on “Do-Not-Track” |
10/16/2012 |
About the AAAA; Advertising Industry; Government & Lobbying |
2587 |
| Research Insights | Innovation & New Product Forecasts |
10/08/2012 |
Account Management; Account Planning; Public Relations; Research |
2313 |
| Media Matters | Media Inflation Rates: 2013 Outlook |
09/28/2012 |
Advertising Industry; Media Buying; Media Planning |
3031 |
| Media Matters | Ad-Supported Video on Demand Directory Is Now Available |
09/27/2012 |
Media Buying; Media Planning |
2096 |
| Media Matters | 4A’s “Best Practices Guidelines for Digital Media Audits” Released |
09/24/2012 |
Advertising Industry; Media Buying; Media Planning |
1875 |
| 2012 Jay Chiat Awards | The Short List |
09/20/2012 |
Advertising Industry; Account Planning; Creative |
4771 |
| Project Management Matters | Managing Global/Virtual Account Teams |
08/21/2012 |
Advertising Industry; Agency Management |
2239 |
| New 4A's Publication | "How to Build a Training Program at Your Agency" |
08/15/2012 |
Agency Management; Human Resources; Students & Educators |
2381 |
| $10.1 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders |
08/07/2012 |
Agency Compensation; Agency Finance |
2730 |
| SAG-AFTRA Residual Payments for Bounce TV |
08/06/2012 |
Advertising Industry; Production & Traffic |
5 |
| 4A’s 2012 Labor Hourly Billing Rate Survey Report: Now Available |
08/02/2012 |
Account Planning; Agency Compensation; Agency Finance; Agency Management |
7560 |
| Research Insights | Defining Brand Identity |
07/25/2012 |
Account Management; Account Planning; Creative |
2522 |
| Performer Union Matters | AFofM Commercial Announcements Agreement 2009-2012 Expiration Notice |
07/17/2012 |
About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic |
1381 |
| Performer Union Matters | Digital Advertising Measurement Project |
07/10/2012 |
About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic |
1654 |
| Research Insights | Millennial Grocery Shoppers: Meet Your Newest Consumer |
07/09/2012 |
Account Management; Account Planning; Research |
2653 |
| Media Matters | Why Agencies Need Audited Circulation for Business-to-Business Media |
07/02/2012 |
Media Buying; Media Planning |
2659 |
| Media Matters | Discount for Digital Place-based Advertising Association's (DPAA) Conference |
06/21/2012 |
Advertising Industry; Media Buying; Media Planning |
2016 |
| Survey Results | Ending the Agency Talent Rotisserie |
06/18/2012 |
About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Human Resources |
2468 |
| 2012-2013 4A’s Board of Directors Announced |
06/14/2012 |
About the AAAA; Advertising Industry; Agency Management |
3256 |
| Media Matters | 4A’s Out-of-Home Media Committee Requests Vendor Compliance |
06/12/2012 |
Media Planning; New Business; Vendors |
1824 |
| Alfred J. Seaman, 4A's Chairman, 1967–1968 |
06/11/2012 |
About the AAAA; Advertising Industry |
1382 |
| Media Matters | Statement of Best Practices to Address Online Piracy and Counterfeiting |
06/01/2012 |
About the AAAA; Advertising Industry; Government & Lobbying; Media Buying; Media Planning |
6375 |
| Research Insights | Observations from the 4A’s 2012 PR Conference |
05/24/2012 |
About the AAAA; Advertising Industry; Account Management; Account Planning; Creative; Public Relations |
5934 |
| Media Matters | 4A’s National TV/Radio Committee: Q & A on Nielsen’s Extended Screen and On Demand C3 Measurements |
05/22/2012 |
Advertising Industry; Media Buying; Media Planning |
4897 |
| Media Matters | How Agencies Are Planning to Deal with Political Advertising This Year |
05/18/2012 |
Advertising Industry; Media Buying; Media Planning |
7092 |
| Research Insights | B2B Purchase Influencers and Opinion Leaders |
05/16/2012 |
Account Management; Account Planning; Research |
2971 |
| Media Matters | 4A’s Print Media Committee Urges More Transparency and Accountability for Digital Extensions |
05/09/2012 |
About the AAAA; Advertising Industry; Media Buying; Media Planning |
3520 |
| Media Matters | Video Without Borders: Fluidity = Equality? |
05/02/2012 |
Advertising Industry; Digital & Interactive; Media Buying; Media Planning |
2556 |
| Research Insights | Observations from Transformation LA 2012 |
04/26/2012 |
About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management; Creative; Digital & Interactive; Digital Initiatives; Media Buying; Media Planning |
4526 |
| Pinterest Redux |To Pin or Not to Pin…That Is the Question |
04/24/2012 |
Advertising Industry; Creative |
2687 |
| Media Matters | The Business Elite Executive Summary |
04/23/2012 |
Account Planning; Media Buying; Media Planning |
2744 |
| Do You Have an Advertising-Related Legal Question? |
04/16/2012 |
Account Management; Agency Management |
2376 |
| Media Matters | Super-PACS, Battleground States Will Up-End the 2012 Media Season |
04/12/2012 |
Government & Lobbying; Media Buying; Media Planning |
2897 |
| Media Matters | Radio Reinvention |
04/04/2012 |
Advertising Industry; Media Buying; Media Planning |
2392 |
| Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers |
04/02/2012 |
Creative; Production & Traffic |
2273 |
| Research Insights | Marketing to Moms |
03/28/2012 |
Account Management; Account Planning; Research |
3237 |
| How Brands Can Use Pinterest Without Breaking the Law |
03/22/2012 |
|
2917 |
| Human Resource Matters | Training in Agencies |
03/21/2012 |
Advertising Industry; Agency Management; Human Resources |
1719 |
| Client Data Security |
03/16/2012 |
Advertising Industry; Account Management; Agency Management; Human Resources; Information Technology |
1362 |
| 2012 O’Toole Awards Finalists |
03/16/2012 |
Creative |
3790 |
| Media Matters | The 2011 Mendelsohn Affluent Survey |
03/15/2012 |
Account Planning; Media Buying; Media Planning; Research |
1830 |
| Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties |
03/13/2012 |
Production & Traffic |
1758 |
| Union Performer Matters | Right to Work States — Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts) |
03/13/2012 |
Production & Traffic |
1507 |
| Media Matters | POV: Making Sense of Current Local TV Market Measurement |
03/08/2012 |
Media Buying; Media Planning |
1764 |
| 4A’s Agency Compensation Summit—Program Content |
03/07/2012 |
Account Management; Agency Compensation; Agency Finance; Agency Management |
1301 |
| Media Matters | 4A’s Set-Top Box Vendors Survey Results |
03/02/2012 |
Media Buying; Media Planning |
1722 |
| Media Matters | Updated Directory of Media Software Released |
03/01/2012 |
Media Buying; Media Planning |
1424 |
| 4A's Launches Patent Website |
02/28/2012 |
About the AAAA; Digital & Interactive; Digital Initiatives; Government & Lobbying |
1442 |
| A Message from 4A's President-CEO Nancy Hill | Important White House Announcement |
02/23/2012 |
About the AAAA; Advertising Industry; Government & Lobbying; Information Technology |
2040 |
| Research Insights | Best Practices: Engaging Millennials with Advertising |
02/21/2012 |
Advertising Industry; Account Planning; Creative; Research |
3624 |
| Media-Related 2011 Recap |
02/03/2012 |
Media Buying; Media Planning |
2661 |
| Production Matters | Reminder: Unauthorized Commercial Use of Olympic Designations Is Prohibited |
02/02/2012 |
Production & Traffic |
2293 |
| Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters |
01/26/2012 |
|
2143 |
| Production Matters | SAG + AFTRA Signatory Obligations: Successor Liability |
01/24/2012 |
Production & Traffic |
2396 |
| Research Insights | Netsize Guide: Truly Mobile |
01/12/2012 |
Advertising Industry; Digital & Interactive; Information Technology; Media Buying; Media Planning; Research |
3546 |
| Media Matters | Search Campaign Performance Tips |
01/10/2012 |
Media Buying; Media Planning |
2833 |
| Research Insights | B2B Social Marketing |
12/15/2011 |
Account Management; Research |
4963 |
| Production Matters | Models Must Be Paid No Later Than the Last Day of a Photo Shoot |
12/13/2011 |
Production & Traffic |
4160 |
| Results of 4A’s 2010 Television Production Cost Survey |
12/06/2011 |
Advertising Industry; Production & Traffic |
2628 |
| Media Matters | Media Information at the 4A’s Web Site |
11/28/2011 |
About the AAAA; Media Buying; Media Planning |
2180 |
| 4A's New Business Guidance: Amended Ownership and Search Agreement Position Papers |
11/08/2011 |
About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; New Business |
2821 |
| Research Insights | Understanding Gen Y |
10/27/2011 |
Account Planning; Creative; Data Analysis; Media Buying; Media Planning; Research |
3985 |
| Media Policy Committee Industry Best Practice Recommendation |
10/26/2011 |
Advertising Industry; Diversity; Media Buying; Media Planning; Vendors |
3598 |
| Media Matters | Media Inflation Rates: 2012 Outlook |
10/20/2011 |
Account Management; Data Analysis; Digital & Interactive; Media Buying; Media Planning |
4772 |
| ANA/4A's Guidelines for Agency Search |
10/03/2011 |
Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management |
29164 |
| 4A's Competitive Edge Series at Advertising Week |
09/20/2011 |
About the AAAA; Advertising Industry; Agency Management; Diversity |
3499 |
| 4A’s Agency Patent Risk Guidance | Indemnification and Limitations on Liability |
09/14/2011 |
Advertising Industry; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology |
3761 |
| Record Year for 4A's Workers' Compensation Program Policyholders |
08/22/2011 |
Agency Management |
2569 |
| Research Insights | Mobile Barcode Best Practices |
08/16/2011 |
Creative; Digital & Interactive; Digital Initiatives; Media Buying; Production & Traffic |
4619 |
| What Does the New Debt Ceiling Agreement Mean to Your Business? |
08/01/2011 |
About the AAAA; Advertising Industry; Agency Finance; Agency Management; Government & Lobbying |
4628 |
| Media Matters | 4A’s Out-of-Home Media Committee Guidelines |
07/25/2011 |
Advertising Industry; Media Buying; Media Planning |
3721 |
| Analysis of Agency Costs Report Completed |
07/20/2011 |
Agency Compensation; Agency Management |
6155 |
| Eugene H. Kummel, 4A's Chairman, 1980–1981 |
06/29/2011 |
About the AAAA; Advertising Industry |
5443 |
| Research Insights | Using What We Know Today to Help Internet Advertising Reach Its Full Potential |
06/28/2011 |
Advertising Industry; Agency Management; Creative; Data Analysis; Digital & Interactive; Media Planning |
4103 |
| Research Insights | Insightful? Or Just Interesting? |
06/15/2011 |
Account Management; Account Planning; Creative; Research |
4599 |
| Broadcast Traffic Matters | Update from FOX Broadcasting |
06/14/2011 |
Production & Traffic |
2872 |
| Talent Matters | IUSC Update |
05/31/2011 |
Advertising Industry; Production & Traffic |
4237 |
| Media Matters | 4A’s “Best Practices Guidelines for National TV Buying and Stewardship Audits” Released |
05/25/2011 |
Account Management; Agency Management; Media Buying; Media Planning |
4335 |
| 4A’s Guidance: Post-Review Feedback |
05/05/2011 |
Advertising Industry; Account Management; Agency Finance; Agency Management |
5286 |
| Media Matters | 4A’s Advisory Regarding New FCC Requirement of Stations |
04/27/2011 |
Advertising Industry; Agency Finance; Diversity; Media Buying; Media Planning |
2879 |
| Research Insights: Observations from the 2011 Transformation Conference |
04/21/2011 |
About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Management; Diversity; Human Resources |
4127 |
| The 4A's Introduces "Fresh Press" |
04/18/2011 |
About the AAAA; Research |
3127 |
| New 4A’s Publication:”Advertising Metrics and ROI: A Guide to Improving Agency Accountability and Effectiveness” |
04/11/2011 |
Agency Management; Data Analysis; Digital & Interactive; Marketing; Media Buying; Media Planning; Research |
7331 |
| 4A's Guidance: Patent Infringement Risk Management |
03/29/2011 |
About the AAAA; Advertising Industry; Agency Management; Digital & Interactive; Information Technology |
5526 |
| Media Matters | Yearly Recap |
02/22/2011 |
Advertising Industry; Media Buying; Media Planning; Research |
3679 |
| Agency Search "To-Do" List: Start by Aligning Marketing Resources and Expectations |
01/26/2011 |
Advertising Industry; Agency Management; New Business |
10141 |
| Research Insights | What Makes for Successful Mobile Creative? |
01/21/2011 |
Creative; Digital & Interactive |
6332 |
| New Creative Guidelines for Online Ad Marker Icon; Part of Industry Self Regulation Program |
01/19/2011 |
About the AAAA; Advertising Industry; Account Planning; Creative; Digital & Interactive; Media Buying; Media Planning |
4646 |
| Results of 4A’s 2009 Television Production Cost Survey |
01/11/2011 |
Production & Traffic |
3934 |
| Research Insights | What You Need to Know About Logo Design |
01/11/2011 |
Account Management; Account Planning; Creative |
5267 |
| Media Matters | 4A’s Digital Video Innovation Committee Releases Vendor Directory |
12/17/2010 |
Media Buying; Media Planning |
3382 |
| 4A’s Foundation Awards $200,000 in Scholarships to Aspiring Multicultural Advertising Art Directors and Copywriters |
12/08/2010 |
Diversity |
4067 |
| Media Matters | The 2010 Mendelsohn Affluent Survey, Executive Summary |
12/01/2010 |
Account Management; Account Planning; Media Buying; Media Planning; Research |
5806 |
| Research Insights | Multicultural Jewels of the Internet |
11/17/2010 |
Account Planning; Research |
5385 |
| Media Matters | “The Consumer Decision Process,” An Exclusive Executive Summary |
11/10/2010 |
Account Management; Account Planning; Media Buying; Media Planning; Research |
5285 |
| Update on Commercial Clearance for Canadian Markets From the 4A's Broadcast Traffic Committee |
11/02/2010 |
Advertising Industry; Media Buying; Media Planning; Production & Traffic |
2796 |
| Research Insights | Deutsche Bank Proves Advertising Drives Value |
10/26/2010 |
Advertising Industry; Account Management; Marketing; Research |
6346 |
| Clearance of Comparative Claims Made in Print Advertisements |
10/22/2010 |
Advertising Industry; Production & Traffic |
6506 |
| Media Matters | “Media Resources Discounted for 4A’s Members” Updated Edition Available |
10/21/2010 |
Agency Finance; Agency Management; Media Buying; Media Planning |
4 |
| New 4A's Position Paper | Agency Compensation |
10/14/2010 |
About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Marketing; New Business |
6412 |
| Madison Avenue Continues as Advertising's Economic Center |
10/14/2010 |
About the AAAA; Advertising Industry; Agency Finance; Agency Management; Data Analysis; Government & Lobbying; Marketing; Public Relations |
3966 |
| Gradual Return to Pre-Recession Cost Inflation Rates |
10/08/2010 |
About the AAAA; Advertising Industry; Agency Finance; Marketing; Media Buying; Media Planning |
3554 |
| 2010 O'Toole Award Finalists |
09/21/2010 |
Creative |
5507 |
| Update on Fox Broadcasting and AFD Encoding from 4A’s Broadcast Traffic Committee |
09/14/2010 |
Production & Traffic |
3090 |
| Technology Matters | Information Technology Committee Discussion Points |
09/01/2010 |
Information Technology |
3235 |
| Human Resource Matters | Agency Core Competencies … Internship Guidelines … Executive Compensation … HR Committee Discussion Points |
08/31/2010 |
Agency Management; Diversity; Human Resources |
3649 |
| 4A’s 2010 MAIP Graduation & Career Fair |
08/12/2010 |
About the AAAA; Advertising Industry; Account Management; Diversity; Human Resources; Media Buying; Media Planning; Public Relations; Recruitment & Retention; Students & Educators |
3044 |
| New "Economic Nexus" Definitions Could Add Additional Tax Burdens to Agencies |
07/28/2010 |
Advertising Industry; Agency Finance; Agency Management; Government & Lobbying |
10480 |
| Media Matters | 2010 4A’s On-Demand Guidelines Review |
07/21/2010 |
Digital & Interactive; Media Buying; Media Planning |
4486 |
| $7.3 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders |
07/20/2010 |
Agency Finance; Agency Management |
2795 |
| ANA/4A's Procurement Survey Final Report | “Procurement: The Good, the Bad and the Ugly” |
07/07/2010 |
About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; New Business |
4774 |
| Legal Matters | Use of Endorsements and Testimonials in Advertising, FTC Guides and FAQ |
06/30/2010 |
Advertising Industry; Account Management; Creative; Digital & Interactive |
3848 |
| New Guide on Agency Executive Compensation |
06/21/2010 |
Agency Compensation; Agency Finance; Agency Management |
3774 |
| 2010 MAIP Career Fair |
06/21/2010 |
Diversity; Human Resources; Recruitment & Retention |
4436 |
