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Member Bulletins 

Title Date Subject Views
4A's Guidance | Allocation of Risk, Indemnification & Limitations on Liability 01/20/2015 Advertising Industry; Account Management; Agency Finance; Agency Management; Research 666
Research Insights | Focus on the Right Metrics 12/10/2014 Media Buying; Media Planning; Research 292
Research Insights | The Impact Of Multi-Platform Media On Opinion Leaders 11/19/2014 Advertising Industry; Account Management; Account Planning; Media Buying; Media Planning; Research 863
Stuart Upson, 4A’s Chairman, 1979-1980 11/06/2014 About the AAAA 42
Impact of Election Results on 4A's Members 11/05/2014 Advertising Industry; Government & Lobbying 601
4A's FAQs | Agency Overhead and Profits 10/30/2014 Advertising Industry 7341
Media Inflation Rates: Outlook 2015 10/24/2014 Media Buying; Media Planning; Research 2429
4A's Client Audit Guidance 10/16/2014 Agency Compensation; Agency Finance; Agency Management 3060
4A's Jay Chiat Award Winners 2014 10/06/2014 Account Planning 33
4A's Jay Chiat Awards Short List 2014 09/17/2014 Account Planning; Research 721
$10.6 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders 08/13/2014 Agency Finance; Agency Management; Human Resources 328
Advertising Agency Salaries: A Few Things You May Not Know 08/11/2014 Advertising Industry; Agency Finance; Agency Management; Human Resources 984
2014 Employee Compensation Study Available 07/31/2014 Account Management; Agency Compensation; Agency Finance; Agency Management 1473
JPC-AFM 2014-2017 Commercials Agreement: Summary and Memorandum of Agreement 06/30/2014 About the AAAA; Advertising Industry; Creative; Human Resources; Production & Traffic 1703
Ralph W. Rydholm, 4A’s Chairman, 1997-1998 06/27/2014 About the AAAA 914
SAG-AFTRA Commercials Contract -Residual Payments for Get TV - Bulletin# 7646 06/20/2014 Advertising Industry; Creative; Employee Compensation; Human Resources 793
Research Insights | Highlights from the 2014 PR Forum 06/17/2014 Public Relations; Research 2740
4A's Data Security Awareness Guidance 06/16/2014 Advertising Industry; Account Management; Agency Management; Digital & Interactive; Government & Lobbying 5653
JPC Authorizers and direct signatories to the JPC-AFM Television and Radio Commercial Announcements Agreement - Bltn# 7642JPC 06/13/2014 About the AAAA; Advertising Industry; Human Resources; Production & Traffic 827
ANA-4A's JPC NYC Town Hall Meeting 6-25-14 Bulletin # 7640JPC 06/10/2014 About the AAAA; Advertising Industry; Human Resources 906
Research Insights from 4A's Transformation 2014 05/15/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Data Analysis; Digital & Interactive; Events; Information Technology; Marketing; New Business; Research 5055
A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon 05/13/2014 Advertising Industry; Production & Traffic 799
4A's Agency Performance Incentive Compensation Survey Reports Findings 05/09/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Management; Research 2726
SAG-AFTRA 2013 Commercials Contracts - Clarifications 04/22/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources; Production & Traffic 1906
ANA-4A’s JPC Seminar-Los Angeles 4-29-14 SAG-AFTRA 2013 Commercials Contracts 04/15/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources 2044
SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting 04/03/2014 About the AAAA; Advertising Industry; Media Buying; Media Planning; Production & Traffic 1667
Arbitrator Finds for SAG-AFTRA in Allocation Dispute 04/01/2014 Advertising Industry; Production & Traffic 1136
JPC SAG-AFTRA: Residual Payments for THIS TV and Antenna TV 03/26/2014 Advertising Industry; Production & Traffic 603
JPC SAG-AFTRA Commercials Contract: Update on Running Footage-Drivers 03/24/2014 About the AAAA; Advertising Industry; Production & Traffic 598
Research Insights | College Marketing 101 02/28/2014 Account Management; Account Planning; Media Buying; Media Planning; Research 3748
Research Insights | Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behavior 02/19/2014 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Media Buying; Media Planning; Research 3298
JPC Reminder: Ad-ID Compliance – SAG-AFTRA Commercials Contracts 02/10/2014 Advertising Industry; Production & Traffic 2359
PC-American Federation of Musicians (AFofM) Commercials Contract Negotiation 02/07/2014 Advertising Industry; Production & Traffic 1937
GIG, Your Global Innovations Gateway | Exclusively for 4A's Members 01/17/2014 Account Management; Account Planning; Agency Management; Creative 2664
American Humane Association Issues New Fee for Service Guidelines 01/15/2014 Advertising Industry; Production & Traffic 1956
Edward Noonan Ney, 4A's Chairman, 1977–1978 01/13/2014 About the AAAA; Advertising Industry 2313
Paul C. Harper, Jr., 4A's Chairman 1983-1984 12/19/2013 About the AAAA 2010
4A's Analysis of Agency Costs Report Available 12/03/2013 Account Management; Agency Finance; Agency Management 3870
Research Insights | Highlights from the 2013 4A’s Strategy Festival, “Strategy &” 11/19/2013 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Research 595
4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information 11/14/2013 About the AAAA; Advertising Industry; Agency Finance; Agency Management 4001
JPC AFofM Commercials Agreement - Notice of Expiration 2-14-14 11/14/2013 Advertising Industry; Production & Traffic 2088
Research Insights | The "Fanboy" Millennial (More than Meets the Eye) 11/13/2013 Account Management; Account Planning; Creative; Research 3634
AFofM Commercials Contract Term Extended through 2/14/14 11/11/2013 Advertising Industry; Production & Traffic 1601
Research Insights | The Meaningful Brand—How Strong Brands Make More Money 11/05/2013 Account Management; Account Planning; Marketing; Research 3315
Research Insights | Highlights from CreateTech 2013: Left Brain Meets Right Brain 10/23/2013 Advertising Industry; Creative; Data Analysis; Digital & Interactive; Research 5300
New York State Extends Labor Law Protections to Child Print Models 10/23/2013 Advertising Industry; Production & Traffic 2444
2012 Total Compensation | Confidential Study Available to 4A's Members 10/14/2013 Agency Compensation; Agency Finance; Agency Management 2872
SAG-AFTRA Corporate/Educational Non-Broadcast Contracts 10/10/2013 Advertising Industry; Production & Traffic 2476
Research Insights | Consumer Behavior in the BRICS 10/09/2013 Advertising Industry; Account Planning; Agency Management; Marketing; Media Buying; Media Planning; Research 3586
Media Matters | Media Inflation Rates: 2014 Outlook 10/01/2013 Advertising Industry; Media Buying; Media Planning; Research 3146
ANA/4A’s Agency Selection Briefing Guidance 09/23/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 4521
2013 Jay Chiat Short List 09/20/2013 About the AAAA; Account Planning 7894
Research Insights: Degrees and Dynamics of Affluent Consumers 08/27/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 5573
Agency Social Media Monitoring and Reporting Survey 08/14/2013 About the AAAA; Advertising Industry; Data Analysis; Research 5135
4A's Agency Billing Practices and Client Payment Terms Survey Report 08/06/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance 5819
JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts 08/06/2013 Advertising Industry; Production & Traffic 1974
$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders 08/05/2013 About the AAAA; Agency Finance 1427
SAG-AFTRA 2013 Commercials Contracts-New Exhibits/Contract Forms 07/02/2013 Advertising Industry; Production & Traffic 4215
Two Follow-Up Items: SAG-AFTRA 2013 Commercials Contracts 06/28/2013 Advertising Industry; Production & Traffic 2817
ANA-4A’s JPC Seminar-Boston: SAG-AFTRA 2013 Commercials Contracts 06/27/2013 Advertising Industry; Media Buying; Media Planning 3340
Patrick McGrath, 1998–1999 4A's Chairman 06/26/2013 About the AAAA 1232
ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts 06/05/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 2427
SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ 06/04/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 2597
SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available 06/03/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 3097
4A's Patent Guidance 05/31/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 3612
Research Insights | Corporate Branding 05/15/2013 Advertising Industry; Research 2219
4A’s Guidance | Agency Opportunity Screening Criteria 04/25/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Creative; Digital Initiatives; New Business 6910
AfofM Pension Payment Adjustment Effective May 1, 2013 04/15/2013 Advertising Industry; Media Buying; Production & Traffic 3688
Summary of Revisions: SAG-AFTRA 2013-2016 Commercials Contracts//Seminar-Webinar 4-16-13 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 3439
Seminar/Webinar for SAG-AFTRA 2013-2016 Commercials Contracts 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 4082
4A's Client Compensation | Best Practices Do's and Don'ts 03/27/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 4533
SAG-AFTRA and JPC Statement Regarding Commercials Contracts Extension and Continuing Negotiations 03/26/2013 Advertising Industry 1411
Media Matters | 2013 Recap 03/08/2013 About the AAAA; Advertising Industry; Media Buying; Media Planning 4164
2013 O'Toole Award Finalists -- Creative & Media 03/05/2013 About the AAAA; Creative 5955
New 4A's Website Feature Provides Members with a Wealth of Research Tools 03/03/2013 Account Management; Account Planning; Research 3698
Research Insights | 2013 Planning Horizons Report 02/22/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 4464
4A’s “Agency Best Practices: Project-Based Assignments” Guidance 01/29/2013 Account Management; Agency Compensation; Agency Finance; Agency Management 17819
4A’s Client PR Committee Releases Survey Results 01/24/2013 Advertising Industry; Account Management; Agency Management; Public Relations 1504
Results of 4A's 2011 Television Production Cost Survey 01/22/2013 Advertising Industry; Production & Traffic 21286
Update on Right to Work States Re SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts 01/15/2013 Advertising Industry; Production & Traffic 7
AFofM Contract Extension 2012-2013: Commercial Announcements Agreement 01/11/2013 Advertising Industry; Media Buying; Production & Traffic 1685
SAG-AFTRA 2013 Commercials Contract Negotiations: Prudent Planning 12/14/2012 Advertising Industry; Media Buying; Production & Traffic 1827
Foundation, Inc. and Operation Jumpstart Award $100,000 in Scholarships to Aspiring Multicultural Advertising Art Directors and Copywriters 12/13/2012 About the AAAA; Advertising Industry; Diversity; Human Resources; Students & Educators 3864
SAG-AFTRA 2013 Commercials Contract Negotiations:Notice of Withdrawal/Notice of Termination 12/12/2012 Advertising Industry; Media Buying; Production & Traffic 2106
Research Insights from the 2012 4A’s Strategy Festival 12/05/2012 Advertising Industry; Account Planning; Research 2056
Media Rating Council Advisory on the Viewable Impression Standard 11/19/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 3873
The 4A’S Welcomes Four Additional Firms to the 4A’s Legal Consultation Program 11/07/2012 Agency Management 4358
JPC-SAG-AFTRA Clearinghouse Initiative 11/07/2012 Advertising Industry; Production & Traffic 3627
Media Matters | Updated “Media Resources Discounted for 4A’s Members” Information Now Available 11/06/2012 About the AAAA; Media Buying; Media Planning 2337
The 4A’s Takes Position on “Do-Not-Track” 10/16/2012 About the AAAA; Advertising Industry; Government & Lobbying 6123
Research Insights | Innovation & New Product Forecasts 10/08/2012 Account Management; Account Planning; Public Relations; Research 4746
Media Matters | Media Inflation Rates: 2013 Outlook 09/28/2012 Advertising Industry; Media Buying; Media Planning 5096
Media Matters | Ad-Supported Video on Demand Directory Is Now Available 09/27/2012 Media Buying; Media Planning 4102
Media Matters | 4A’s “Best Practices Guidelines for Digital Media Audits” Released 09/24/2012 Advertising Industry; Media Buying; Media Planning 3063
2012 Jay Chiat Awards | The Short List 09/20/2012 Advertising Industry; Account Planning; Creative 7697
Project Management Matters | Managing Global/Virtual Account Teams 08/21/2012 Advertising Industry; Agency Management 4087
New 4A's Publication | "How to Build a Training Program at Your Agency" 08/15/2012 Agency Management; Human Resources; Students & Educators 5092
$10.1 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 08/07/2012 Agency Compensation; Agency Finance 4172
SAG-AFTRA Residual Payments for Bounce TV 08/06/2012 Advertising Industry; Production & Traffic 5
4A’s 2012 Labor Hourly Billing Rate Survey Report: Now Available 08/02/2012 Account Planning; Agency Compensation; Agency Finance; Agency Management 14742
Research Insights | Defining Brand Identity 07/25/2012 Account Management; Account Planning; Creative 3656
Performer Union Matters | AFofM Commercial Announcements Agreement 2009-2012 Expiration Notice 07/17/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 2387
Performer Union Matters | Digital Advertising Measurement Project 07/10/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 2950
Research Insights | Millennial Grocery Shoppers: Meet Your Newest Consumer 07/09/2012 Account Management; Account Planning; Research 5419
Media Matters | Why Agencies Need Audited Circulation for Business-to-Business Media 07/02/2012 Media Buying; Media Planning 4740
Media Matters | Discount for Digital Place-based Advertising Association's (DPAA) Conference 06/21/2012 Advertising Industry; Media Buying; Media Planning 3105
Survey Results | Ending the Agency Talent Rotisserie 06/18/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Human Resources 5628
2012-2013 4A’s Board of Directors Announced 06/14/2012 About the AAAA; Advertising Industry; Agency Management 6009
Media Matters | 4A’s Out-of-Home Media Committee Requests Vendor Compliance 06/12/2012 Media Planning; New Business; Vendors 2834
Alfred J. Seaman, 4A's Chairman, 1967–1968 06/11/2012 About the AAAA; Advertising Industry 3000
Media Matters | Statement of Best Practices to Address Online Piracy and Counterfeiting 06/01/2012 About the AAAA; Advertising Industry; Government & Lobbying; Media Buying; Media Planning 11076
Research Insights | Observations from the 4A’s 2012 PR Conference 05/24/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Creative; Public Relations; Research 2050
Media Matters | 4A’s National TV/Radio Committee: Q & A on Nielsen’s Extended Screen and On Demand C3 Measurements 05/22/2012 Advertising Industry; Media Buying; Media Planning 6037
Media Matters | How Agencies Are Planning to Deal with Political Advertising This Year 05/18/2012 Advertising Industry; Media Buying; Media Planning 9658
Research Insights | B2B Purchase Influencers and Opinion Leaders 05/16/2012 Account Management; Account Planning; Research 5361
Media Matters | 4A’s Print Media Committee Urges More Transparency and Accountability for Digital Extensions 05/09/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 5754
Media Matters | Video Without Borders: Fluidity = Equality? 05/02/2012 Advertising Industry; Digital & Interactive; Media Buying; Media Planning 3769
Research Insights | Observations from Transformation LA 2012 04/26/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management; Creative; Digital & Interactive; Digital Initiatives; Media Buying; Media Planning; Research 2472
Pinterest Redux |To Pin or Not to Pin…That Is the Question 04/24/2012 Advertising Industry; Creative 3674
Media Matters | The Business Elite Executive Summary 04/23/2012 Account Planning; Media Buying; Media Planning 3987
Do You Have an Advertising-Related Legal Question? 04/16/2012 Account Management; Agency Management 4853
Media Matters | Super-PACS, Battleground States Will Up-End the 2012 Media Season 04/12/2012 Government & Lobbying; Media Buying; Media Planning 4028
Media Matters | Radio Reinvention 04/04/2012 Advertising Industry; Media Buying; Media Planning 3547
Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers 04/02/2012 Creative; Production & Traffic 3276
Research Insights | Marketing to Moms 03/28/2012 Account Management; Account Planning; Research 5403
How Brands Can Use Pinterest Without Breaking the Law 03/22/2012 3951
Human Resource Matters | Training in Agencies 03/21/2012 Advertising Industry; Agency Management; Human Resources 3536
Client Data Security 03/16/2012 Advertising Industry; Account Management; Agency Management; Human Resources; Information Technology 3158
2012 O’Toole Awards Finalists 03/16/2012 Creative 6185
Media Matters | The 2011 Mendelsohn Affluent Survey 03/15/2012 Account Planning; Media Buying; Media Planning; Research 4337
Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties 03/13/2012 Production & Traffic 3234
Union Performer Matters | Right to Work States — Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts) 03/13/2012 Production & Traffic 2822
Media Matters | POV: Making Sense of Current Local TV Market Measurement 03/08/2012 Media Buying; Media Planning 2874
4A’s Agency Compensation Summit—Program Content 03/07/2012 Account Management; Agency Compensation; Agency Finance; Agency Management 3057
Media Matters | 4A’s Set-Top Box Vendors Survey Results 03/02/2012 Media Buying; Media Planning 2710
Media Matters | Updated Directory of Media Software Released 03/01/2012 Media Buying; Media Planning 2411
4A's Launches Patent Website 02/28/2012 About the AAAA; Digital & Interactive; Digital Initiatives; Government & Lobbying 2641
A Message from 4A's President-CEO Nancy Hill | Important White House Announcement 02/23/2012 About the AAAA; Advertising Industry; Government & Lobbying; Information Technology 4182
Research Insights | Best Practices: Engaging Millennials with Advertising 02/21/2012 Advertising Industry; Account Planning; Creative; Research 6633
Media-Related 2011 Recap 02/03/2012 Media Buying; Media Planning 4971
Production Matters | Reminder: Unauthorized Commercial Use of Olympic Designations Is Prohibited 02/02/2012 Production & Traffic 3775
My Notebook

My Notebook

4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
> Learn More


4A's Partner Awards
4A's Discount to Borrell Associates
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