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Member Bulletins 

Title Date Subject Views
Technology Matters | Information Technology Committee Discussion Points 09/01/2010 Information Technology 266
Human Resource Matters | Agency Core Competencies … Internship Guidelines … Executive Compensation … HR Committee Discussion Points 08/31/2010 Agency Management; Diversity; Human Resources 520
4A’s 2010 MAIP Graduation & Career Fair 08/12/2010 About the AAAA; Advertising Industry; Account Management; Diversity; Human Resources; Media Buying; Media Planning; Public Relations; Recruitment & Retention; Students & Educators 383
New "Economic Nexus" Definitions Could Add Additional Tax Burdens to Agencies 07/28/2010 Advertising Industry; Agency Finance; Agency Management; Government & Lobbying 1244
Media Matters | 2010 4A’s On-Demand Guidelines Review 07/21/2010 Digital & Interactive; Media Buying; Media Planning 1145
$7.3 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders 07/20/2010 Agency Finance; Agency Management 593
ANA/4A's Procurement Survey Final Report | “Procurement: The Good, the Bad and the Ugly” 07/07/2010 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; New Business 1264
Legal Matters | Use of Endorsements and Testimonials in Advertising, FTC Guides and FAQ 06/30/2010 Advertising Industry; Account Management; Creative; Digital & Interactive 882
New Guide on Agency Executive Compensation 06/21/2010 Agency Compensation; Agency Finance; Agency Management 1500
2010 MAIP Career Fair 06/21/2010 Diversity; Human Resources; Recruitment & Retention 1314
Research Insights | Jewels of the Internet 06/18/2010 Account Planning; Research 1833
4A's Research Transaction Fee Rescinded 06/10/2010 About the AAAA; Advertising Industry; Agency Management; Data Analysis; Research 560
2009 Employee Compensation Study Released 06/01/2010 Advertising Industry; Agency Finance; Agency Management; Data Analysis; Employee Compensation; Human Resources 671
Social Media—A Legal Guide, 2nd Edition 05/25/2010 Advertising Industry; Account Planning; Agency Management; Creative; Digital & Interactive; Information Technology; Production & Traffic 731
Media Matters | 4A’s "Best Practices Guidelines for Local Radio Media Audits" Released 05/21/2010 Media Buying; Media Planning 499
Media Matters | How Agencies Might Deal with Nielsen’s Reporting of Data Streams in Local Markets 05/12/2010 Advertising Industry; Media Buying; Media Planning 955
Internship Guidelines 05/04/2010 Agency Management; Human Resources 1192
Introducing 4A's Webinar Series 05/04/2010 Agency Management; Human Resources 807
Research Insights | "A Darwinian Gale" 04/27/2010 Account Management; Account Planning 834
Research Insights | Observations from Transformation 2010 04/19/2010 About the AAAA; Advertising Industry; Account Planning; Agency Finance; Media Buying; Media Planning; New Business 1255
What’s Next? The Obama Agenda After Health Care 04/12/2010 About the AAAA; Advertising Industry; Government & Lobbying 1356
Dental Insurance Plans Now Available to 4A’s Members 03/26/2010 Human Resources 903
Media Matters | Yearly Recap 03/25/2010 Advertising Industry; Media Buying; Media Planning; Research 1071
Production Matters | The Basics of Music Licensing in Digital Media 03/22/2010 Digital & Interactive; Digital Initiatives; Production & Traffic 836
Research Insights | The Netsize Guide 2010: Mobile Renaissance 03/17/2010 Account Planning; Research 982
Media Matters | New Political Ad Rules, Historic Number of Competitive Races Could Affect 2010 Media Market 03/15/2010 Advertising Industry; Media Buying; Media Planning 1859
4A's Research Services | New Service Enhancements and Transaction Fee 03/11/2010 About the AAAA; Agency Management; Research 648
Research Insights | Why Advertising Needs Behavioral Economics 02/25/2010 Account Planning; Research 2945
New 4A's Position Paper | Software and Software Tools 02/24/2010 About the AAAA; Advertising Industry; Digital Initiatives 763
Terms and Conditions for Internet Advertising 02/23/2010 Advertising Industry; Digital & Interactive; Digital Initiatives; Media Planning 1558
Project Management Matters | Agency Project Management 02/09/2010 Account Management; Agency Management; Creative; Production & Traffic 2788
Research Insights | Innovation: The Key to Economic Recovery 02/03/2010 Account Planning; Research 1996
Print Matters | Recent Trends in Photography, Motion and Advertising Production 02/02/2010 Production & Traffic 2856
Research Insights | Online Creative Best Practices 01/20/2010 Account Planning; Creative; Digital & Interactive; Research 3234
States Moving Aggressively on Sales Tax Audits; Focus Also Turns to Classification of Independent Contractors 01/08/2010 Advertising Industry; Government & Lobbying 2484
Research Insights | Baby Boomers: New Ways to Approach a Powerful Demographic 01/07/2010 Account Planning; Research 2464
Results of 4A’s 2008 Television Production Cost Survey 12/15/2009 Production & Traffic 2799
Recovery Planning? Start by Aligning Marketing Resources and Expectations 12/02/2009 Advertising Industry; New Business 2671
Media Matters | The 2009 Mendelsohn Affluent Survey 11/24/2009 Account Management; Account Planning; Media Buying; Media Planning 2022
AAAA Foundation, Inc. Awards $180,000 in Scholarships 11/18/2009 Advertising Industry; Diversity; Students & Educators 1537
4A’s Research Services Introduces CREW 11/16/2009 Advertising Industry; Research 1393
2009 & 2010 Economy and Agency Implications (Version 2.0): Survey Report 11/11/2009 About the AAAA; Advertising Industry; Agency Finance; Agency Management; Employee Compensation; Human Resources; Information Technology; New Business 2173
Commercial Service Fee 11/06/2009 Advertising Industry; Production & Traffic 530
4A's Expands Member Service Offering With Launch of Regional Offices in Chicago and Atlanta 10/20/2009 About the AAAA; Advertising Industry 1562
An Open Letter to the US Department of Justice Regarding Search Advertising 10/19/2009 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Government & Lobbying; Search 4761
New 4A's Members 10/12/2009 About the AAAA 1891
Media Matters | Economy Struggling to Get Back on Its Feet 10/06/2009 Advertising Industry; Media Buying; Media Planning 1686
4A’s Releases Labor Billing Rate Survey Findings 10/05/2009 Advertising Industry; Agency Compensation; Agency Finance; Agency Management 3214
Research Matters | Emotional Advertising Is More Effective Than Rational Appeals 10/05/2009 Advertising Industry; Account Management; Account Planning; Media Buying; Media Planning; Research 2483
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