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Member Bulletins 

Title Date Subject Views
The 4A's Issues 'Transparency Guiding Principles of Conduct' 01/28/2016 Advertising Industry; Media Buying; Media Planning; New Business 1754
ANA/4A's Agency Reviews for Project Work Guidance Considerations 01/28/2016 Advertising Industry 374
4A's Guidance Paper: The Myth of The Working vs Non-Working Ratio 01/07/2016 Advertising Industry; Agency Finance; Agency Management 775
The Creative Impulse: Defending Pharma and Health DTC 01/04/2016 Advertising Industry; Government & Lobbying 814
Media Inflation Rates: Outlook 2016 12/01/2015 Advertising Industry; Media Buying; Media Measurement; Media Planning 2473
POV: Designing a Mobile Ad Campaign 11/25/2015 Advertising Industry; Creative; Mobile 2115
POV: Approaching the Shift to Mobile—Search 10/27/2015 Advertising Industry; Account Planning; Mobile 1704
Statement of Nancy Hill, President and Chief Executive Officer of the 4A’s 10/20/2015 About the AAAA; Advertising Industry; Account Management; Media Buying; Media Measurement 1947
2015 Jay Chiat Short List 09/09/2015 Account Planning; Research 1562
POV: HTML5 Industry Adoption 08/06/2015 Advertising Industry; Digital & Interactive; Media Buying; Media Measurement; Media Planning; Research 2046
4A's Publication | Strong Link Between Advertising and Stock Value 08/03/2015 Advertising Industry; Agency Finance; Agency Management; Research 1376
4A's Management Matters 08/03/2015 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Human Resources; Public Relations; Research 1538
$9.6 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 07/28/2015 About the AAAA; Agency Compensation; Agency Finance; Agency Management; Human Resources 1512
4A's 2015 Labor Hourly Billing Rate Survey Report 07/06/2015 Account Management; Agency Compensation; Agency Finance; Research 17982
4A's Position Paper on Agency Compensation 07/06/2015 Account Management; Agency Compensation; Agency Finance; Agency Management; Research 6708
Research Insights Newsletter 06/09/2015 Advertising Industry; Agency Management; Data Analysis; Media Measurement; New Business; Research 2286
Statista Added to 4A's Suite of Research Databases 05/27/2015 Research 790
POV: Why It’s Time to “Mobile-ize” Our Workforce 04/23/2015 Advertising Industry; Mobile; Research 3228
POV: The New Mobile Tech Stack 04/23/2015 Advertising Industry; Mobile; Research 2145
Open Letter From the ANA, 4A's, and IAB Concerning Measurement 03/31/2015 Advertising Industry; Media Measurement; Media Planning 2549
POV: The Transformative Potential of Programmatic Buying 03/24/2015 Advertising Industry; Media Buying; Media Measurement 6715
POV: Data-Driven Video 03/18/2015 Advertising Industry; Media Measurement 3714
POV: Local Television Diaries - The Neglected Methodology 03/02/2015 Advertising Industry; Media Buying; Media Measurement; Media Planning 5345
ANA-4A's Joint Policy Committee Town Hall Meeting 02/23/2015 About the AAAA; Advertising Industry; Employee Compensation; Human Resources; Production & Traffic 1540
Announcing BLAST, Borrell’s Local Ad Spending Tracker, from 4A’s Research Services 02/12/2015 Account Management; Media Buying; Media Planning; Research 2316
4A's Guidance | Allocation of Risk, Indemnification & Limitations on Liability 01/20/2015 Advertising Industry; Account Management; Agency Finance; Agency Management; Research 13660
4A's Guidance: Safe Sleep Advertising 12/15/2014 Advertising Industry; Creative; Marketing; Public Relations 1592
Research Insights | Focus on the Right Metrics 12/10/2014 Media Buying; Media Planning; Research 1924
Research Insights | The Impact Of Multi-Platform Media On Opinion Leaders 11/19/2014 Advertising Industry; Account Management; Account Planning; Media Buying; Media Planning; Research 2385
Stuart Upson, 4A’s Chairman, 1979-1980 11/06/2014 About the AAAA 1245
Impact of Election Results on 4A's Members 11/05/2014 Advertising Industry; Government & Lobbying 1727
4A's FAQs | Agency Overhead and Profits 10/30/2014 Advertising Industry 8351
Media Inflation Rates: Outlook 2015 10/24/2014 Media Buying; Media Planning; Research 5352
4A's Client Audit Guidance 10/16/2014 Agency Compensation; Agency Finance; Agency Management 17754
4A's Jay Chiat Award Winners 2014 10/06/2014 Account Planning 1454
4A's Jay Chiat Awards Short List 2014 09/17/2014 Account Planning; Research 721
$10.6 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders 08/13/2014 Agency Finance; Agency Management; Human Resources 2715
Advertising Agency Salaries: A Few Things You May Not Know 08/11/2014 Advertising Industry; Agency Finance; Agency Management; Human Resources 2958
2014 Employee Compensation Study Available 07/31/2014 Account Management; Agency Compensation; Agency Finance; Agency Management 4011
JPC-AFM 2014-2017 Commercials Agreement: Summary and Memorandum of Agreement 06/30/2014 About the AAAA; Advertising Industry; Creative; Human Resources; Production & Traffic 2692
Ralph W. Rydholm, 4A’s Chairman, 1997-1998 06/27/2014 About the AAAA 1831
SAG-AFTRA Commercials Contract -Residual Payments for Get TV - Bulletin# 7646 06/20/2014 Advertising Industry; Creative; Employee Compensation; Human Resources 1872
Research Insights | Highlights from the 2014 PR Forum 06/17/2014 Public Relations; Research 5497
4A's Data Security Awareness Guidance 06/16/2014 Advertising Industry; Account Management; Agency Management; Digital & Interactive; Government & Lobbying 22023
JPC Authorizers and direct signatories to the JPC-AFM Television and Radio Commercial Announcements Agreement - Bltn# 7642JPC 06/13/2014 About the AAAA; Advertising Industry; Human Resources; Production & Traffic 1850
ANA-4A's JPC NYC Town Hall Meeting 6-25-14 Bulletin # 7640JPC 06/10/2014 About the AAAA; Advertising Industry; Human Resources 2254
Research Insights from 4A's Transformation 2014 05/15/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Data Analysis; Digital & Interactive; Events; Information Technology; Marketing; New Business; Research 8250
A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon 05/13/2014 Advertising Industry; Production & Traffic 1603
4A's Agency Performance Incentive Compensation Survey Reports Findings 05/09/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Management; Research 5961
SAG-AFTRA 2013 Commercials Contracts - Clarifications 04/22/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources; Production & Traffic 4178
ANA-4A’s JPC Seminar-Los Angeles 4-29-14 SAG-AFTRA 2013 Commercials Contracts 04/15/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources 3946
SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting 04/03/2014 About the AAAA; Advertising Industry; Media Buying; Media Planning; Production & Traffic 2623
Arbitrator Finds for SAG-AFTRA in Allocation Dispute 04/01/2014 Advertising Industry; Production & Traffic 2527
JPC SAG-AFTRA: Residual Payments for THIS TV and Antenna TV 03/26/2014 Advertising Industry; Production & Traffic 1340
JPC SAG-AFTRA Commercials Contract: Update on Running Footage-Drivers 03/24/2014 About the AAAA; Advertising Industry; Production & Traffic 1409
Research Insights | College Marketing 101 02/28/2014 Account Management; Account Planning; Media Buying; Media Planning; Research 5642
Research Insights | Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behavior 02/19/2014 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Media Buying; Media Planning; Research 4829
JPC Reminder: Ad-ID Compliance – SAG-AFTRA Commercials Contracts 02/10/2014 Advertising Industry; Production & Traffic 3343
PC-American Federation of Musicians (AFofM) Commercials Contract Negotiation 02/07/2014 Advertising Industry; Production & Traffic 2889
GIG, Your Global Innovations Gateway | Exclusively for 4A's Members 01/17/2014 Account Management; Account Planning; Agency Management; Creative 4495
American Humane Association Issues New Fee for Service Guidelines 01/15/2014 Advertising Industry; Production & Traffic 3249
Edward Noonan Ney, 4A's Chairman, 1977–1978 01/13/2014 About the AAAA; Advertising Industry 3269
Paul C. Harper, Jr., 4A's Chairman 1983-1984 12/19/2013 About the AAAA 3026
4A's Analysis of Agency Costs Report Available 12/03/2013 Account Management; Agency Finance; Agency Management 5814
Research Insights | Highlights from the 2013 4A’s Strategy Festival, “Strategy &” 11/19/2013 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Research 1667
4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information 11/14/2013 About the AAAA; Advertising Industry; Agency Finance; Agency Management 6431
JPC AFofM Commercials Agreement - Notice of Expiration 2-14-14 11/14/2013 Advertising Industry; Production & Traffic 2905
Research Insights | The "Fanboy" Millennial (More than Meets the Eye) 11/13/2013 Account Management; Account Planning; Creative; Research 6384
AFofM Commercials Contract Term Extended through 2/14/14 11/11/2013 Advertising Industry; Production & Traffic 2432
Research Insights | The Meaningful Brand—How Strong Brands Make More Money 11/05/2013 Account Management; Account Planning; Marketing; Research 5025
Research Insights | Highlights from CreateTech 2013: Left Brain Meets Right Brain 10/23/2013 Advertising Industry; Creative; Data Analysis; Digital & Interactive; Research 7954
New York State Extends Labor Law Protections to Child Print Models 10/23/2013 Advertising Industry; Production & Traffic 3708
2012 Total Compensation | Confidential Study Available to 4A's Members 10/14/2013 Agency Compensation; Agency Finance; Agency Management 4665
SAG-AFTRA Corporate/Educational Non-Broadcast Contracts 10/10/2013 Advertising Industry; Production & Traffic 3748
Research Insights | Consumer Behavior in the BRICS 10/09/2013 Advertising Industry; Account Planning; Agency Management; Marketing; Media Buying; Media Planning; Research 5514
Media Matters | Media Inflation Rates: 2014 Outlook 10/01/2013 Advertising Industry; Media Buying; Media Planning; Research 5024
ANA/4A’s Agency Selection Briefing Guidance 09/23/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 7531
2013 Jay Chiat Short List 09/20/2013 About the AAAA; Account Planning 9262
Research Insights: Degrees and Dynamics of Affluent Consumers 08/27/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 7134
Agency Social Media Monitoring and Reporting Survey 08/14/2013 About the AAAA; Advertising Industry; Data Analysis; Research 7034
4A's Agency Billing Practices and Client Payment Terms Survey Report 08/06/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance 9029
JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts 08/06/2013 Advertising Industry; Production & Traffic 2890
$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders 08/05/2013 About the AAAA; Agency Finance 2250
SAG-AFTRA 2013 Commercials Contracts-New Exhibits/Contract Forms 07/02/2013 Advertising Industry; Production & Traffic 5635
Two Follow-Up Items: SAG-AFTRA 2013 Commercials Contracts 06/28/2013 Advertising Industry; Production & Traffic 4073
ANA-4A’s JPC Seminar-Boston: SAG-AFTRA 2013 Commercials Contracts 06/27/2013 Advertising Industry; Media Buying; Media Planning 4212
Patrick McGrath, 1998–1999 4A's Chairman 06/26/2013 About the AAAA 1980
ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts 06/05/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 3227
SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ 06/04/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 3900
SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available 06/03/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 4825
4A's Patent Guidance 05/31/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 6499
Research Insights | Corporate Branding 05/15/2013 Advertising Industry; Research 3820
4A’s Guidance | Agency Opportunity Screening Criteria 04/25/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Creative; Digital Initiatives; New Business 11137
AfofM Pension Payment Adjustment Effective May 1, 2013 04/15/2013 Advertising Industry; Media Buying; Production & Traffic 4622
Summary of Revisions: SAG-AFTRA 2013-2016 Commercials Contracts//Seminar-Webinar 4-16-13 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 4721
Seminar/Webinar for SAG-AFTRA 2013-2016 Commercials Contracts 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 5409
4A's Client Compensation | Best Practices Do's and Don'ts 03/27/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 6852
SAG-AFTRA and JPC Statement Regarding Commercials Contracts Extension and Continuing Negotiations 03/26/2013 Advertising Industry 2239
Media Matters | 2013 Recap 03/08/2013 About the AAAA; Advertising Industry; Media Buying; Media Planning 5301
2013 O'Toole Award Finalists -- Creative & Media 03/05/2013 About the AAAA; Creative 8012
New 4A's Website Feature Provides Members with a Wealth of Research Tools 03/03/2013 Account Management; Account Planning; Research 5059
Research Insights | 2013 Planning Horizons Report 02/22/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 5839
My Notebook

My Notebook

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
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4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
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