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Member Bulletins 

Title Date Subject Views
Research Insights | Focus on the Right Metrics 12/10/2014 Media Buying; Media Planning; Research 358
Research Insights | The Impact Of Multi-Platform Media On Opinion Leaders 11/19/2014 Advertising Industry; Account Management; Account Planning; Media Buying; Media Planning; Research 583
Stuart Upson, 4A’s Chairman, 1979-1980 11/06/2014 About the AAAA; Research 1131
Impact of Election Results on 4A's Members 11/05/2014 Advertising Industry; Government & Lobbying 474
4A's FAQs | Agency Overhead and Profits 10/30/2014 Advertising Industry 6083
Media Inflation Rates: Outlook 2015 10/24/2014 Media Buying; Media Planning; Research 1994
4A's Client Audit Guidance 10/16/2014 Agency Compensation; Agency Finance; Agency Management 2098
4A's Jay Chiat Award Winners 2014 10/06/2014 Account Planning; Research 482
4A's Jay Chiat Awards Short List 2014 09/17/2014 Account Planning; Research 721
$10.6 Million Dividend to Be Paid to 4A’s Workers’ Compensation Program Policyholders 08/13/2014 Agency Finance; Agency Management; Human Resources 81
Advertising Agency Salaries: A Few Things You May Not Know 08/11/2014 Advertising Industry; Agency Finance; Agency Management; Human Resources 783
2014 Employee Compensation Study Available 07/31/2014 Account Management; Agency Compensation; Agency Finance; Agency Management 1277
JPC-AFM 2014-2017 Commercials Agreement: Summary and Memorandum of Agreement 06/30/2014 About the AAAA; Advertising Industry; Creative; Human Resources; Production & Traffic 1610
Ralph W. Rydholm, 4A’s Chairman, 1997-1998 06/27/2014 About the AAAA 809
SAG-AFTRA Commercials Contract -Residual Payments for Get TV - Bulletin# 7646 06/20/2014 Advertising Industry; Creative; Employee Compensation; Human Resources 678
Research Insights | Highlights from the 2014 PR Forum 06/17/2014 Public Relations; Research 2384
4A's Data Security Awareness Guidance 06/16/2014 Advertising Industry; Account Management; Agency Management; Digital & Interactive; Government & Lobbying 4723
JPC Authorizers and direct signatories to the JPC-AFM Television and Radio Commercial Announcements Agreement - Bltn# 7642JPC 06/13/2014 About the AAAA; Advertising Industry; Human Resources; Production & Traffic 739
ANA-4A's JPC NYC Town Hall Meeting 6-25-14 Bulletin # 7640JPC 06/10/2014 About the AAAA; Advertising Industry; Human Resources 768
Research Insights from 4A's Transformation 2014 05/15/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Data Analysis; Digital & Interactive; Events; Information Technology; Marketing; New Business; Research 4581
A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon 05/13/2014 Advertising Industry; Production & Traffic 724
4A's Agency Performance Incentive Compensation Survey Reports Findings 05/09/2014 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Management; Research 2397
SAG-AFTRA 2013 Commercials Contracts - Clarifications 04/22/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources; Production & Traffic 1654
ANA-4A’s JPC Seminar-Los Angeles 4-29-14 SAG-AFTRA 2013 Commercials Contracts 04/15/2014 About the AAAA; Advertising Industry; Agency Management; Creative; Human Resources 1785
SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting 04/03/2014 About the AAAA; Advertising Industry; Media Buying; Media Planning; Production & Traffic 1545
Arbitrator Finds for SAG-AFTRA in Allocation Dispute 04/01/2014 Advertising Industry; Production & Traffic 982
JPC SAG-AFTRA: Residual Payments for THIS TV and Antenna TV 03/26/2014 Advertising Industry; Production & Traffic 520
JPC SAG-AFTRA Commercials Contract: Update on Running Footage-Drivers 03/24/2014 About the AAAA; Advertising Industry; Production & Traffic 527
Research Insights | College Marketing 101 02/28/2014 Account Management; Account Planning; Media Buying; Media Planning; Research 3539
Research Insights | Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behavior 02/19/2014 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Media Buying; Media Planning; Research 3089
JPC Reminder: Ad-ID Compliance – SAG-AFTRA Commercials Contracts 02/10/2014 Advertising Industry; Production & Traffic 2210
PC-American Federation of Musicians (AFofM) Commercials Contract Negotiation 02/07/2014 Advertising Industry; Production & Traffic 1813
GIG, Your Global Innovations Gateway | Exclusively for 4A's Members 01/17/2014 Account Management; Account Planning; Agency Management; Creative 2487
American Humane Association Issues New Fee for Service Guidelines 01/15/2014 Advertising Industry; Production & Traffic 1844
Edward Noonan Ney, 4A's Chairman, 1977–1978 01/13/2014 About the AAAA; Advertising Industry 2211
Paul C. Harper, Jr., 4A's Chairman 1983-1984 12/19/2013 About the AAAA 1892
4A's Analysis of Agency Costs Report Available 12/03/2013 Account Management; Agency Finance; Agency Management 3681
Research Insights | Highlights from the 2013 4A’s Strategy Festival, “Strategy &” 11/19/2013 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Research 278
4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information 11/14/2013 About the AAAA; Advertising Industry; Agency Finance; Agency Management 3735
JPC AFofM Commercials Agreement - Notice of Expiration 2-14-14 11/14/2013 Advertising Industry; Production & Traffic 1994
Research Insights | The "Fanboy" Millennial (More than Meets the Eye) 11/13/2013 Account Management; Account Planning; Creative; Research 3369
AFofM Commercials Contract Term Extended through 2/14/14 11/11/2013 Advertising Industry; Production & Traffic 1509
Research Insights | The Meaningful Brand—How Strong Brands Make More Money 11/05/2013 Account Management; Account Planning; Marketing; Research 3113
Research Insights | Highlights from CreateTech 2013: Left Brain Meets Right Brain 10/23/2013 Advertising Industry; Creative; Data Analysis; Digital & Interactive; Research 5040
New York State Extends Labor Law Protections to Child Print Models 10/23/2013 Advertising Industry; Production & Traffic 2344
2012 Total Compensation | Confidential Study Available to 4A's Members 10/14/2013 Agency Compensation; Agency Finance; Agency Management 2696
SAG-AFTRA Corporate/Educational Non-Broadcast Contracts 10/10/2013 Advertising Industry; Production & Traffic 2335
Research Insights | Consumer Behavior in the BRICS 10/09/2013 Advertising Industry; Account Planning; Agency Management; Marketing; Media Buying; Media Planning; Research 3389
Media Matters | Media Inflation Rates: 2014 Outlook 10/01/2013 Advertising Industry; Media Buying; Media Planning; Research 2873
ANA/4A’s Agency Selection Briefing Guidance 09/23/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 4199
2013 Jay Chiat Short List 09/20/2013 About the AAAA; Account Planning 7743
Research Insights: Degrees and Dynamics of Affluent Consumers 08/27/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 5370
Agency Social Media Monitoring and Reporting Survey 08/14/2013 About the AAAA; Advertising Industry; Data Analysis; Research 4915
4A's Agency Billing Practices and Client Payment Terms Survey Report 08/06/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance 5554
JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts 08/06/2013 Advertising Industry; Production & Traffic 1827
$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders 08/05/2013 About the AAAA; Agency Finance 1341
SAG-AFTRA 2013 Commercials Contracts-New Exhibits/Contract Forms 07/02/2013 Advertising Industry; Production & Traffic 4064
Two Follow-Up Items: SAG-AFTRA 2013 Commercials Contracts 06/28/2013 Advertising Industry; Production & Traffic 2703
ANA-4A’s JPC Seminar-Boston: SAG-AFTRA 2013 Commercials Contracts 06/27/2013 Advertising Industry; Media Buying; Media Planning 3216
Patrick McGrath, 1998–1999 4A's Chairman 06/26/2013 About the AAAA 1169
ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts 06/05/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 2333
SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ 06/04/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 2447
SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available 06/03/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 2953
4A's Patent Guidance 05/31/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 3378
Research Insights | Corporate Branding 05/15/2013 Advertising Industry; Research 2023
4A’s Guidance | Agency Opportunity Screening Criteria 04/25/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Creative; Digital Initiatives; New Business 6515
AfofM Pension Payment Adjustment Effective May 1, 2013 04/15/2013 Advertising Industry; Media Buying; Production & Traffic 3576
Summary of Revisions: SAG-AFTRA 2013-2016 Commercials Contracts//Seminar-Webinar 4-16-13 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 3286
Seminar/Webinar for SAG-AFTRA 2013-2016 Commercials Contracts 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 3934
4A's Client Compensation | Best Practices Do's and Don'ts 03/27/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 4281
SAG-AFTRA and JPC Statement Regarding Commercials Contracts Extension and Continuing Negotiations 03/26/2013 Advertising Industry 1325
Media Matters | 2013 Recap 03/08/2013 About the AAAA; Advertising Industry; Media Buying; Media Planning 4026
2013 O'Toole Award Finalists -- Creative & Media 03/05/2013 About the AAAA; Creative 5734
New 4A's Website Feature Provides Members with a Wealth of Research Tools 03/03/2013 Account Management; Account Planning; Research 3504
Research Insights | 2013 Planning Horizons Report 02/22/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 4268
4A’s “Agency Best Practices: Project-Based Assignments” Guidance 01/29/2013 Account Management; Agency Compensation; Agency Finance; Agency Management 17552
4A’s Client PR Committee Releases Survey Results 01/24/2013 Advertising Industry; Account Management; Agency Management; Public Relations 1336
Results of 4A's 2011 Television Production Cost Survey 01/22/2013 Advertising Industry; Production & Traffic 20847
Update on Right to Work States Re SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts 01/15/2013 Advertising Industry; Production & Traffic 7
AFofM Contract Extension 2012-2013: Commercial Announcements Agreement 01/11/2013 Advertising Industry; Media Buying; Production & Traffic 1597
SAG-AFTRA 2013 Commercials Contract Negotiations: Prudent Planning 12/14/2012 Advertising Industry; Media Buying; Production & Traffic 1739
Foundation, Inc. and Operation Jumpstart Award $100,000 in Scholarships to Aspiring Multicultural Advertising Art Directors and Copywriters 12/13/2012 About the AAAA; Advertising Industry; Diversity; Human Resources; Students & Educators 3761
SAG-AFTRA 2013 Commercials Contract Negotiations:Notice of Withdrawal/Notice of Termination 12/12/2012 Advertising Industry; Media Buying; Production & Traffic 1965
Research Insights from the 2012 4A’s Strategy Festival 12/05/2012 Advertising Industry; Account Planning; Research 1866
Media Rating Council Advisory on the Viewable Impression Standard 11/19/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 3754
The 4A’S Welcomes Four Additional Firms to the 4A’s Legal Consultation Program 11/07/2012 Agency Management 4180
JPC-SAG-AFTRA Clearinghouse Initiative 11/07/2012 Advertising Industry; Production & Traffic 3518
Media Matters | Updated “Media Resources Discounted for 4A’s Members” Information Now Available 11/06/2012 About the AAAA; Media Buying; Media Planning 2268
The 4A’s Takes Position on “Do-Not-Track” 10/16/2012 About the AAAA; Advertising Industry; Government & Lobbying 5930
Research Insights | Innovation & New Product Forecasts 10/08/2012 Account Management; Account Planning; Public Relations; Research 4553
Media Matters | Media Inflation Rates: 2013 Outlook 09/28/2012 Advertising Industry; Media Buying; Media Planning 4994
Media Matters | Ad-Supported Video on Demand Directory Is Now Available 09/27/2012 Media Buying; Media Planning 3947
Media Matters | 4A’s “Best Practices Guidelines for Digital Media Audits” Released 09/24/2012 Advertising Industry; Media Buying; Media Planning 2996
2012 Jay Chiat Awards | The Short List 09/20/2012 Advertising Industry; Account Planning; Creative 7496
Project Management Matters | Managing Global/Virtual Account Teams 08/21/2012 Advertising Industry; Agency Management 3917
New 4A's Publication | "How to Build a Training Program at Your Agency" 08/15/2012 Agency Management; Human Resources; Students & Educators 4892
$10.1 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 08/07/2012 Agency Compensation; Agency Finance 4084
SAG-AFTRA Residual Payments for Bounce TV 08/06/2012 Advertising Industry; Production & Traffic 5
4A’s 2012 Labor Hourly Billing Rate Survey Report: Now Available 08/02/2012 Account Planning; Agency Compensation; Agency Finance; Agency Management 14258
Research Insights | Defining Brand Identity 07/25/2012 Account Management; Account Planning; Creative 3580
Performer Union Matters | AFofM Commercial Announcements Agreement 2009-2012 Expiration Notice 07/17/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 2320
Performer Union Matters | Digital Advertising Measurement Project 07/10/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 2856
Research Insights | Millennial Grocery Shoppers: Meet Your Newest Consumer 07/09/2012 Account Management; Account Planning; Research 5214
Media Matters | Why Agencies Need Audited Circulation for Business-to-Business Media 07/02/2012 Media Buying; Media Planning 4560
Media Matters | Discount for Digital Place-based Advertising Association's (DPAA) Conference 06/21/2012 Advertising Industry; Media Buying; Media Planning 3040
Survey Results | Ending the Agency Talent Rotisserie 06/18/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Human Resources 5364
2012-2013 4A’s Board of Directors Announced 06/14/2012 About the AAAA; Advertising Industry; Agency Management 5752
Media Matters | 4A’s Out-of-Home Media Committee Requests Vendor Compliance 06/12/2012 Media Planning; New Business; Vendors 2768
Alfred J. Seaman, 4A's Chairman, 1967–1968 06/11/2012 About the AAAA; Advertising Industry 2859
Media Matters | Statement of Best Practices to Address Online Piracy and Counterfeiting 06/01/2012 About the AAAA; Advertising Industry; Government & Lobbying; Media Buying; Media Planning 10822
Research Insights | Observations from the 4A’s 2012 PR Conference 05/24/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Creative; Public Relations; Research 1860
Media Matters | 4A’s National TV/Radio Committee: Q & A on Nielsen’s Extended Screen and On Demand C3 Measurements 05/22/2012 Advertising Industry; Media Buying; Media Planning 5975
Media Matters | How Agencies Are Planning to Deal with Political Advertising This Year 05/18/2012 Advertising Industry; Media Buying; Media Planning 9474
Research Insights | B2B Purchase Influencers and Opinion Leaders 05/16/2012 Account Management; Account Planning; Research 5169
Media Matters | 4A’s Print Media Committee Urges More Transparency and Accountability for Digital Extensions 05/09/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 5617
Media Matters | Video Without Borders: Fluidity = Equality? 05/02/2012 Advertising Industry; Digital & Interactive; Media Buying; Media Planning 3700
Research Insights | Observations from Transformation LA 2012 04/26/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management; Creative; Digital & Interactive; Digital Initiatives; Media Buying; Media Planning; Research 2219
Pinterest Redux |To Pin or Not to Pin…That Is the Question 04/24/2012 Advertising Industry; Creative 3612
Media Matters | The Business Elite Executive Summary 04/23/2012 Account Planning; Media Buying; Media Planning 3923
Do You Have an Advertising-Related Legal Question? 04/16/2012 Account Management; Agency Management 4610
Media Matters | Super-PACS, Battleground States Will Up-End the 2012 Media Season 04/12/2012 Government & Lobbying; Media Buying; Media Planning 3956
Media Matters | Radio Reinvention 04/04/2012 Advertising Industry; Media Buying; Media Planning 3475
Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers 04/02/2012 Creative; Production & Traffic 3213
Research Insights | Marketing to Moms 03/28/2012 Account Management; Account Planning; Research 5215
How Brands Can Use Pinterest Without Breaking the Law 03/22/2012 3887
Human Resource Matters | Training in Agencies 03/21/2012 Advertising Industry; Agency Management; Human Resources 3366
Client Data Security 03/16/2012 Advertising Industry; Account Management; Agency Management; Human Resources; Information Technology 2983
2012 O’Toole Awards Finalists 03/16/2012 Creative 6019
Media Matters | The 2011 Mendelsohn Affluent Survey 03/15/2012 Account Planning; Media Buying; Media Planning; Research 4120
Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties 03/13/2012 Production & Traffic 3132
Union Performer Matters | Right to Work States — Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts) 03/13/2012 Production & Traffic 2729
Media Matters | POV: Making Sense of Current Local TV Market Measurement 03/08/2012 Media Buying; Media Planning 2807
4A’s Agency Compensation Summit—Program Content 03/07/2012 Account Management; Agency Compensation; Agency Finance; Agency Management 2882
Media Matters | 4A’s Set-Top Box Vendors Survey Results 03/02/2012 Media Buying; Media Planning 2645
Media Matters | Updated Directory of Media Software Released 03/01/2012 Media Buying; Media Planning 2348
4A's Launches Patent Website 02/28/2012 About the AAAA; Digital & Interactive; Digital Initiatives; Government & Lobbying 2552
A Message from 4A's President-CEO Nancy Hill | Important White House Announcement 02/23/2012 About the AAAA; Advertising Industry; Government & Lobbying; Information Technology 4045
Research Insights | Best Practices: Engaging Millennials with Advertising 02/21/2012 Advertising Industry; Account Planning; Creative; Research 6431
Media-Related 2011 Recap 02/03/2012 Media Buying; Media Planning 4831
Production Matters | Reminder: Unauthorized Commercial Use of Olympic Designations Is Prohibited 02/02/2012 Production & Traffic 3646
Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters 01/26/2012 3206
Production Matters | SAG + AFTRA Signatory Obligations: Successor Liability 01/24/2012 Production & Traffic 4585
Research Insights | Netsize Guide: Truly Mobile 01/12/2012 Advertising Industry; Digital & Interactive; Information Technology; Media Buying; Media Planning; Research 5775
Media Matters | Search Campaign Performance Tips 01/10/2012 Media Buying; Media Planning 3903
My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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