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2013 Jay Chiat Short List 


Thirty-six entries from five categories have been cited on the Short List of the 2013 Jay Chiat Awards. Winners will be announced on Monday, October 28, at the 4A's Strategy Festival, in Nashville, TN.

Global Strategy

  • DAVID The Agency — The Coca-Cola Company " Let’s Go Crazy”
  • Ogilvy & Mather, UK — Dove / Unilever “Camera Shy”
  • Ogilvy & Mather, New York — IBM “A Boy and His Atom”
  • Ogilvy & Mather Sao Paulo/ Edelman PR/PHD Media — Dove / Unilever “Dove Real Beauty Sketches”
  • Ogilvy & Mather West —Qualcomm Snapdragon
  • Goodby Silverstein and Partners Cisco “Tomorrow Started Here.”

National Strategy

  • 72andSunny—Samsung Telecommunications America “Samsung Galaxy: The Next Big Thing Is Already Here”
  • 180LA — adidas “The Return”
  • BrainJuicer — 3 Mobile “Dance, Pony, Dance: How Innovative Research Transformed Three's Strategy and Execution”
  • BBH — Unilever: Axe “Susan Glenn Campaign”
  • CARAT/Wieden+Kennedy/Taylor/DeVries/GMR — P&G (Procter & Gamble) Medaling In Media: 'P&G Proud Sponsor Of Mom' Olympic Campaign
  • Conill — P&G. Pampers “Bellies in Concert”
  • Droga5 — Prudential : Prudential Challenge Lab: Why Retirement Starts with your Brain”
  • Memac Ogilvy & Mather/Universal Media — The Coca-Cola Company “Sprite Cricket Stars”
  • mono — Target : The Everyday Collection”
  • Ogilvy, Mumbai/Jonathan Dothan — Star India Pvt Ltd “Satyamev Jayate - Managing a billion expectations”
  • Saatchi & Saatchi — P&G Luvs “Luvs:  Second Time Moms and the Truth About Parenting”
  • TBWA\CHIAT\DAY — Gatorade “IN > ON

Non Profit

  • The Buntin Group — The Contributer “Homelessness”
  • Laughlin Constable — Lung Cancer Alliance “2012 Lung Cancer Alliance Campaign”
  • Lowe Counsel, Lowe & Partners — Colombian Ministry of Defense's Group of Humanitarian Attention to the Demobilised “A Message of Peace”
  • Ogilvy & Mather, Bangkok — Thai Health Promotion Foundation (THPF) “THPF: Smoking Kid - A Personal Message to the Smokers”
  • Ogilvy & Mather Sao Paulo — Sport Club Recife “Immortal Fans"
  • TBWA\Chiat\Day — Women's Sports Foundation, Gatorade “Keep Her In The Game”

Product/Service Creation

  • Anomaly — Labatt Breweries of Canada “Red Light”
  • JWT, Cairo — Vodafone Egypt “How to make small seem big, Fakka from Vodafone Egypt” 
  • The Mom Complex/Breathe Research — Asda (Walmart's UK Operation) “Leveraging the passion & pain points behind motherhood to drive innovative, new shopping solutions.”
  • R/GA — McCormick “FlavorPrint”


  • Allen & Gerritsen (formerly Neiman) — Temple University “Temple Made”
  • BBH NY/Deep Focus — Cole Haan “Chelsea Pump Campaign”
  • Leo Burnett, Chicago/Starcom — Allstate “Save11: Putting a Human Face on a Cold Hard Statistic”
  • Leo Burnett New York — Village Voice Newspaper “New York Writes Itself”
  • CP+B — Kraft Macaroni & Cheese “Sabemos que te va a encantar” [We know you're going to love it]
  • DDB New York — New York City Ballet “New York City Ballet Art Series”
  • Droga5 — The New Museum “Recalling 1993”
  • Grupo Gallegos — California Milk Processing Board, Got Milk/Toma Leche “Bedtime Stories”  
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