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4A’s “Agency Best Practices: Project-Based Assignments” Guidance 


Project-based assignments from marketers are on the rise. To assist 4A’s members in addressing the many aspects involved in assessing and structuring project assignments, an “Agency Best Practices: Project-Based Assignments” guidance and discussion Wiki workspace has been created. This workspace provides guidance aimed to allow you to more effectively and efficiently manage the challenges associated with performing project work.

The 4A’s is pleased to provide you access to this best practice workspace, and we invite you to use your industry expertise to add to its content.

The initial content for the 4A’s “Agency Best Practices: Project-Based Assignments” workspace was developed from contributions made from the association’s Finance, New Business and Project Management Committees. The initial content included in the workspace contains seven sections:

Table of Contents

I. Executive Summary

II. Introduction

III. Section 1—Defining, Assessing and Structuring Project-Based Assignments

  • Defining the Project
  • Getting the Details
  • Assessing the Opportunity
  • Tips for Winning Project Assignments
  • Structuring Project Arrangements
  • Project Pricing Considerations
  • Project Estimates vs. Project Budgets

IV.  Section 2 Managing Project Assignments

  • Planning—Critical Success Factors
  • Initiation—The Project Scope of Work (PSOW)
  • Implementation—Managing the Project
  • Managing Agency Resources
  • Project Close Out

V.  Section 3 Parting Thoughts

VI. Section 4 Frequently Asked Questions

VII.  Appendix A


4A's Members:

Only 4A's members may access Agency Practices: Project-Based Assignments. If you are a 4A's member, click here to continue.

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