This report is provided to assist agency management in developing and implementing Project Management (PM) roles and processes within their agencies. It explores the evolution of PM as an agency discipline, and principles that agencies should consider in determining how PM may be utilized to provide maximum benefit to both the agency and its clients.

Discussion includes a common definition of PM, value propositions gained from this discipline and differing project management organizational structures.

Special thanks to 4A’s Project Management Committee members Catherine McIntyre-Velky (Persuasion), Megan Reilly (Publicis) and Stephanie Williamson (Barkley), and former committee member Benita Conde (Campfire), for their contributions in the preparation of this document.

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