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Research Insights | Observations from Transformation LA 2012 

"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling.

Also included in this report are highlights of excellent presentations on shopper marketing and the new business pitch process, plus other content from the closed SAMS Workshop for small and mid-sized agencies.

Download "Research Insights | Observations from Transformation LA 2012."

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4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
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The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
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