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Research Insights | Observations from Transformation LA 2012 

"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling.

Also included in this report are highlights of excellent presentations on shopper marketing and the new business pitch process, plus other content from the closed SAMS Workshop for small and mid-sized agencies.

Download "Research Insights | Observations from Transformation LA 2012."

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