Reset Password| Help|
  • Print |
  • |
  • Share

Agency Social Media Monitoring and Reporting Survey 

 

The Agency Social Media Monitoring and Reporting Survey publication contains the results of a survey conducted to gather high-level information about social media monitoring activities among 4A's member agencies. We learned that this is a growing area, but it is clearly in flux, as there is little consensus about what to measure, how to measure it, and even who should have responsibility for the function.

This snapshot of the current monitoring and reporting landscape provides agencies with an invaluable tool against which they can benchmark their own practices and further, it can serve as a guide in planning their activities in the coming year.

The survey covers the following topics:

  • Agency department with primary responsibility for social media monitoring
  • Metrics monitored and tools in use
  • Reporting frequency and method
  • How clients manage social media monitoring when the agency does not handle the function
  • Forecasts for agency engagement in social monitoring activities and spending on tools
  • Top challenges facing agencies in social media monitoring.

 

Agency Social Media Monitoring and Reporting Survey is free to members and available for a nominal price to non-members.

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
Untitled 1
 
Login error. Please try again.
Sign In