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15th Annual Media Conference & Tradeshow Kicks Off at Rosen Shingle Creek in Orlando, Florida 

The American Association of Advertising Agencies today kicked off its 15th annual Media Conference & Tradeshow at Rosen Shingle Creek in Orlando, Florida.

Under the theme, “Digital Changes Everything,” the Conference explores the myriad issues related to media and technology. More than 1,600 Conference attendees and 115 exhibitors are expected to participate in the Conference & Tradeshow, which concludes on Friday, March 7.

“We can all agree that digital changes everything, particularly when viewed through the lens of the rapidly and continually changing media landscape,” said Nancy Hill, president and CEO, AAAA, in her opening remarks. “I’m pleased that the AAAA has played an important role in progressing the dialogue about technology among our membership and within the industry.”


Program Overview

The Conference began Wednesday, March 5, with a special program under the theme, “Success Stories With Digital Media,” presided by Mary Jo Sobotka, senior vice president, integrated communications director, The Phelps Group. Session topics included “In-Game,” “Paid Search,” “Mobile,” and “VOD/Addressability.” Later, Irwin Gotlieb, global CEO, GroupM, introduced speakers discussing “Project Reinvention—eBusiness Update and ePort,” which featured Abby Auerbach, executive vice president, Television Bureau of Advertising; David Cohen, executive vice president, U.S. director of digital communications, Universal McCann; Kathy Crawford, president, local broadcast, MindShare; Harold S. Geller, senior vice president, digital initiatives, AAAA; and Steve Poulin, senior vice president, group director, operations, MediaVest USA.

On Thursday, March 6, Nancy Hill, president and CEO, AAAA, opens general session, and introduces Conference presider, Marc Goldstein, CEO North America, GroupM, and chair, AAAA Media Policy Committee. General session speakers include: Tim Armstrong, president, advertising and commerce, North America, Google, Inc.; David Kenny, chairman-CEO, Digitas; Anne Sweeney, co-chair, Disney Media Networks/president, Disney-ABC Television Group; and David Verklin, CEO, Aegis Media Americas.

On Friday, March 7, Alexia Quadrani, senior managing director, Bear Stearns & Co., Inc., discusses current media trends and issues. The Conference concludes with two separate panel discussions: Michael Kassan, principal, Media Link, moderates “How Digital Media Affected the World of Entertainment,” and Jim Cooper, executive editor, Mediaweek, moderates “It’s 10 Years Later: Have Agencies Survived Digital Convergence?”

For up-to-date information about the 2008 Media Conference & Tradeshow, and other AAAA programs, visit our Web site, www.aaaa.org.


About the AAAA
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.

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