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2008 O’Toole Award Winners Announced at AAAA Leadership Conference 

The 2008 AAAA O’Toole Awards for Creative Excellence winners were announced at the 90th annual American Association of Advertising Agencies Leadership Conference during a cocktail reception on Tuesday evening, at The Ritz-Carlton Laguna Niguel, CA. The winners and finalists were announced by Chuck Porter, chairman, Crispin Porter + Bogusky, and chair of the AAAA Creative Committee.

Winners include: BBDO New York (O’TooleBox); Crispin Porter + Bogusky (Large Agency); BBH New York (Mid-Sized Agency); Taxi, Inc. (Small Agency); Conill (Multicultural); and Arnold/Crispin Porter + Bogusky (jointly, Public Service). A complete list of winners can be found below.

About the O’Toole Awards

Established in 1991 as the “A+ Creative Award,” the four-sided “A” pyramid award was renamed in 1997 to honor John O’Toole, AAAA president and CEO, 1989–1994. All proceeds from the O’Toole Awards competition are donated to the AAAA Foundation, Inc., which awards scholarships to promising multicultural students pursuing degrees in advertising arts.

There are four categories in the O’Toole Awards:

  • O’TooleBox—Introduced in 2007, this category honors creative excellence by an agency for a body of work on a single brand campaign idea that is executed across different points of contact. Agencies must show creative excellence and demonstrate original thinking across a minimum of five points of contact, only two of which can be in traditional media.
  • Agency Award—Honors creative excellence by an agency for a body of work over the calendar year. Three separate awards are given, to large, mid-size, and small agencies respectively. Agencies may submit any combination of advertising for consideration (covering TV, radio, newspaper, magazine, interactive, direct mail, nontraditional, or outdoor). Only one example per brand is allowed.
  • Multicultural Creative Award—Honors creative excellence by an agency for a body of work over current calendar year targeted to a multicultural consumer audience.
  • Public Service Award—Honors creative excellence by an agency for its body of work on behalf of a single cause marketer.

Previous years’ winners can be viewed at:  

About the AAAA
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at

2008 O'Toole Awards Winners

First Place: BBDO New York (HBO)
Second Place: Crispin Porter + Bogusky (Burger King)
Third Place: Crispin Porter + Bogusky (Coke Zero)

Large Agency
First Place: Crispin Porter + Bogusky
Second Place: BBDO New York
Third Place: Ogilvy & Mather New York

Mid-Sized Agency
First Place: BBH
Second Place: The Kaplan Thaler Group
Third Place: DeVito/Verdi

Small Agency
First Place: TAXI, Inc.
Second Place: Arnold Worldwide, DC
Third Place: Duncan/Channon

First Place: Conill
Second Place: Bromley Communications
Third Place: Lápiz Hispanic Marketing

Public Service
First Place: Arnold & Crispin Porter Bogusky (jointly for “Truth”)
Second Place: McCann Erickson (Ad Council Media Management)
Third Place: Martin Williams (Mediawise)

Agencies that participated in the 2008 O’Toole Awards judging process:

Admerasia, Inc.
Allen & Gerritsen, Inc.
Avrett, Free & Ginsberg
Bailey Lauerman
Blattner Brunner, Inc.
Bohan Advertising/Marketing
Conill, New York
Cramer-Krasselt Co.
Crispin Porter + Bogusky
DDB Los Angeles
DDB New York
Energy BBDO
Gabriel deGrood Bendt, L.L.C.
Grey Worldwide
Hill | Holliday
Hoffman York
The Intermark Group
Korey, Kay & Partners, Inc.
La Agencia De Orci & Asociados
The Martin Agency
McCann Erickson Worldwide
Partners + Napier
Publicis New York
Publicis USA
Pyper Paul + Kenney
The Richards Group
Siboney USA/New York
The Vidal Partnership, Inc.
Young & Rubicam New York
Zehnder Communication

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