Nancy Hill, president and CEO, 4A’s, today announced the appointment of Jennifer Kuratek Seidel to the position of senior vice president, agency relations & membership.
In this key role, Kuratek Seidel will oversee all member-relations activities for the 4A’s, which includes support of existing 4A’s membership programs, as well as business development and outreach to new and prospective members. She also will help to develop 4A’s digital and marketing-communications strategies.
Kuratek Seidel joins the 4A’s following 19 years in interactive and traditional account management at agencies in San Francisco and New York. Most recently she served as chief value architect for WPP’s Enfatico, where she directed global strategy and integrated campaign development for Dell’s consumer division across Asia, Europe, North America and Latin America.
“Jen’s deep experience working with digital and integrated accounts makes her ideally suited to lead 4A’s member-relations efforts at this time,” said Hill. “She has made fearless and thoughtful choices throughout her career, and her enthusiasm and curiosity for technology will no doubt help the ongoing transformation of the 4A’s into an association for the 21st century.”
Previously, Kuratek Seidel was senior vice president, senior account director at BBDO and Atmosphere BBDO, where she led brand initiatives and business development efforts for AOL, Motorola, Bank of America and Monster.com.
After spending the first half of her career in San Francisco, Kuratek Seidel developed a passion for technology and digital marketing through her experiences launching the Sprint PCS brand at Hal Riney & Partners, and creating a 360-global-marketing presence for Palm while at digital shop AKQA.
Kuratek Seidel will be based in New York, and lead the 4A’s member relations team in satellite offices across the country.
About the 4A’s
The 4A’s is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.
