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2008 Account Planning Conference Kicks Off in South Beach, FL 

The American Association of Advertising Agencies today welcomed more than 600 attendees to the annual meeting of account planners, being held July 21–23 at the Loews Miami Beach, in South Beach, FL. Themed “Crafting Concepts and Content,” the array of Conference speakers and breakout sessions have been designed to provide inspiration from both the advertising and non-advertising worlds, and serve as the beginning of the next conversation on the future of planning.

The annual AAAA Account Planning Conference is the AAAA’s second largest annual meeting, behind the AAAA Media Conference and Trade Show, and includes attendees representing more than a dozen countries beyond the United States.

Speaker highlights for the two-and-a-half day Conference include:

  • John Anton, Mars Petcare, Inc.
  • Merry Baskin, Baskin Shark
  • Jeff Goodby & John Thorpe, Goodby Silverstein and Partners
  • Tom Carroll, TBWA Worldwide
  • Ed Cotton, Butler, Shine, Stern & Partners
  • Mark Earls, Herd Consulting
  • Jeffrey Rayport, Marketspace LLC
  • Geof Rochester, World Wrestling Entertainment, Inc.
  • Nancy Hill, AAAA President and CEO

Also at the event, Gold, Silver, and Bronze winners of the annual Jay Chiat Planning Awards, the only international awards recognizing excellence in strategy and planning, will be announced, in addition to Honorable Mentions and an overall Grand Prix winner being crowned on Wednesday, July 23, 2008.

The Conference is also providing attendees with a fresh, dynamic look at the online world of Web 2.0, via coverage on social media sites such as Facebook, Flickr, Twitter, and blogs (including one by Conference sponsor WARC), while questions for speakers in General Session are being submitted by attendees via text message.

» View Conference agenda
» View Conference attendee list
» Twitter
» Flickr

About the AAAA
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at

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