Reset Password| Help|
  • Print |
  • |
  • Share

4A's Opposes Changes in Internet Domain Purchase Program 

4A's President and CEO Nancy Hill today joined other marketing and advertising groups in strongly opposing proposed changes in the sale and assignment of Internet domain names.

Hill was reacting to a letter to advertisers from the Internet Corporation for Assigned Names and Numbers (ICANN) which discounted marketers' concerns about the Corporation's proposal to substantially change the way Internet domain names can be assigned.

The new ICANN rules, if adopted, would allow applicants to claim virtually any word, generic or branded as a domain name, resulting in confusion of brand identity and dilution of brand history and value.

Nancy Hill issued this statement:

"We are very disappointed in the position taken by ICANN concerning the
assignment and sale of new domain names. These changes would cost brand owners billions of dollars, severely, if not irreparably, diluting the value of trusted and respected brand names, as well as abrogate the good work 4A's members have done on behalf of their clients.

All marketers share the goal of a stable global marketplace, served by an Internet system that consumers can rely on to accurately reflect the quality and history of a product or service. ICANN's actions would remove that trust and place consumers at a significant disadvantage in making marketplace choices and decisions.

We join with advertisers, manufacturers, media and consumer groups in strongly urging ICANN to reconsider this ill-advised and harmful proposal."

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
> Register Today

4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Early registration ends September 11.
> Learn More

View All Events

4A's Jay Chiat Awards 2015

Untitled 1
Login error. Please try again.
Sign In