New York, NY—August 24, 2010—The Jay Chiat Strategy Festival, the world’s first international festival of strategic thinking, will be held October 11-13, 2010 in Miami, it was announced today by the 4A’s and its Strategy Committee.
Andrew Delbridge, chief strategy officer, McKinney, has been named chairman of the 4A’s Strategy Committee responsible for programming the Festival that recognizes the role of strategy in building brands, businesses and markets.
“As the advertising and marketing communications landscape continues to change, strategy has never been more essential to a brand’s success,” said Nancy Hill, President-CEO of the 4A’s. “We’re proud to launch the Jay Chiat Strategy Festival, and proud to have a strategist of Andrew’s caliber helm the Strategy Committee as it oversees this new Festival.”
During the two-day Festival of brilliant communication and strategic thinking, which features the theme, "The Future in Practice," Festival participants will get an insider’s view on how transformational thinkers find their inspiration and make things happen – from technology strategy, social media strategy, communications/media strategy and design strategy to for-good strategy, brand experience and research innovation.
The Festival will also feature the 2010 Jay Chiat Awards for Strategic Excellence. Open to brilliant strategic thinkers, including creative agencies, media companies, research organizations and more, the awards honor the best examples of strategic thinking from around the world. Nearly 50 judges from agencies and clients participated in the extensive judging process and short listed 51 finalists from 10 categories. Gold, silver and bronze winners will be announced on Monday, October 11, the opening night of the Festival; Grand Prix will be presented on Wednesday, October 13.
VIEW THE COMPLETE SHORT LIST HERE
VIEW THE COMPLETE JUDGE LIST HERE
“In today’s market, strategy is about so much more than just advertising in the traditional sense," said Delbridge. "So our aim is to broaden the charter of the Festival and the Strategy Committee to reflect that. As a result, this year’s Jay Chiat Awards include a number of new categories that are representative of the incredible diversity of disciplines that now make up communications strategy.”
Content at the Festival will feature thought leadership and inspirational, interactive presentations across ten different strategy categories which reflect the transforming communications landscape. It will showcase thinking that has never been seen before – that has challenged convention, changed culture, or changed the world.
- Dagny Scott, VP/Director, Cultural Insights, Crispin Porter + Bogusky
- Paul Woolmington, Founding Partner, Naked
- Dave Cobban, Marketing Director, Nike Sustainable Business & Innovation
- Russ Meyer, Chief Strategy Officer, Landor
- Joe Doucet, Founder Joe Doucet & Company
- Sean Boyle, Creative Planning Director, BBDO, New York
- Gia Medieros, Founder and Chief Strategic Officer, 520 Collective
- Peter Kim, Managing Director North America, Dachis Group
- Doug Cameron, Chief Strategist, Creative Director & Founding Partner of Amalgamated
- Douglas Holt, L'Oreal Professor of Marketing at the University of Oxford
About the 4A’s
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information, visit our Web site at www.aaaa.org or @4As on Twitter.
About McKinney
McKinney is an independent advertising agency whose mission is to make extraordinary things happen by reinventing the conversation between people and brands. Founded in 1969, the Durham, NC-based agency’s clients include Coldwell Banker, Abbott Nutrition’s EAS, Gold’s Gym, Nationwide Insurance, Newell Rubbermaid’s Aprica, Nike, Partnership for a Drug-Free America, Qwest Communications, Sherwin-Williams, Travelocity and Brown-Forman Corporation brands Bonterra, Chambord, Sonoma-Cutrer, Southern Comfort and Tuaca. For more information, visit http://mckinney.com. and McKinney’s blog at http://fivewords.mckinney.com, or follow @McKinney on Twitter.
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Contact:
Portia Badham
4A’s
(212) 850-0720
pbadham@aaaa.org
Janet Northen
McKinney
(919) 313-4062
Janet.Northen@mckinney.com
