Brand Experience

• BBH, New York – AXE Rise: “Getting our Game on: Launching Axe Rise Morning Shower Gel”
• Leo Burnett Brasil – MorumbiShopping: “Recycled Fashion”
• Fischer Portugal – Sagres Beer: “Get on the Field”
• JWT, New York – GoodNites: “GoodNites Bedtime Theater”
• Nail Communications, Providience, RI – Rhode Island Community Food Bank: “Making Something of Nothing"
• Ogilvy&Mather, Brazil – Burger King: “WHOPPER® FACE”
• TBWA Chiat Day, Los Angeles – Gatorade: “Gatorade Replay “A Story of Second Chances”

Campaign for Existing Brand

• Droga5, New York – Puma: “The Puma Hardchorus: A Defining Moment in the Game of Love”
• Energy BBDO, Chicago – 5 React Gum: “How Will You React?”
• Gotham, New York – Yellowbook: “Helping America Break its Google Habit”
• JWT, New York – Pull Up Training Pants: “There's No Such Thing as a Perfect Poop: The Pull-Ups Potty Project”
• JWT, Toronto – Benylin: “Take a Benylin Day”
• M&C Saatchi, London – Dixons.co.uk: “Our Strength Grows Out of Our Weaknesses”
• Ogilvy & Mather, New York – Capri Sun: “Respect the Pouch”
• TBWA\Chiat\Day LA – Pepsi: “Pepsi Refresh Project”

Campaign for New Brand

• JWT, New York – Bing: “Breaking the Google Habit: Time to Stop Searching and Start Deciding”
• JWT, New York – Kotex: “U By Kotex”

Communications/Media Strategy

• COLLINS:, New York – Microsoft: “The Microsoft Store”
• JWT, Brazil – Coca-Cola: “WAVIN’ FLAG: The Coca-Cola Music That Became FIFA World Cup’s Theme Song”
• JWT, New York – Microsoft: “Microsoft’s Geek Network”
• Ogilvy & Mather Advertising, New York – IBM: “Let's Build a Smarter Planet”
• PHD, New York – HBO: “True Blood's Hacking Reality: What If They Really Did Walk Among Us?”
  

Creative Technology

• Butler, Shine, Stern and Partners, Sausalito, CA – MINI:“Carfun Footprint Calculator”
• Crispin Porter + Bogusky. Boulder, CO – Best Buy: “The Twelpforce”
• TBWA\Chiat\Day, Los Angeles – The GRAMMYs: “‘We’re All Fans’ FanBuzz Visualizer”
• Zeus Jones, Minneapolis – Nordstrom Photobooth: “Developing Teen Customers”

For-Good Strategy

• Crispin Porter + Bogusky. Boulder, CO – The Alliance for Climate Protection:  "Reality"
• Gotham, New York – American Heart Association: “Inspiring Action to Save Lives”
• JWT, Mumbai – Balwadi Night School: “Help A Child From Street”
• JWT, Toronto – ParticipACTION
• Publicis New York – BoostUp.org: “The Graduation Problem (The Dropout Issue”
• R/GA, New York – Ad Council: “That's Not Cool”
• Young & Rubicam Advertising, New York – LG Mobile: “Before You Text, Give It a Ponder.”

Idea for New Product or New Content

• Crispin Porter + Bogusky, Boulder, CO – American Express Open: “American Express OPEN Forum: Unleashing the Power of Owners Helping Owners”
• Strawberry Frog, New York – Pampers: “HelloBaby”
• TBWA\Chiat\Day, Los Angeles – Gatorade: “A Story of Second Chances”
• Zeus Jones, Minneapolis – General Mills’ Tablespoon.com: “Tablespoon, the Missing Ingredient: You”

Innovative Design

• LBi, New York – MoneyGram: “Digital design as a bridge, NOT a barrier”
• Olson, Minneapolis – Memorex: “Pain Inspired Design”
• R/GA, New York – Barnes & Noble: “nook: Designing an Open Mind”
• R/GA, New York – Nokia:  “Nokia vine: The Design Is the Experience”
  

Research Innovation

• The Barbarian Group, New York – GE: “GE Adventure”
• BrainJuicer, New York – “Generating Insights Through Social Media Using Research Robots”
• The Curious Company, San Francisco – MINI: “MINI Power Games”
• DCS, Porto Alegre, Brazil – “Life Tagging"
• R/GA, New York – Nike: “NIKEiD iPhone App”
• VivaKi, Chicago – The Pool: “Pooling Talent & Resources to Make a Splash in Today’s Media Marketplace”
  

Social Media Strategy

• McKinney, Durham, NC – Travelocity: “Gnome on Chatroulette”
• RPA, Santa Monica, CA – Honda: “Friending Honda”
• Saatchi & Saatchi LA, Torrance, CA – Toyota Sienna: “How Mom & Dad Got Their Swagger Back”
• Team Detroit, Dearborn, MI – Ford Fiesta: “Fiesta Movement”