The 4A’s has joined forces with Miami Ad School to present Digital Reboot, an intensive three-day program that provides senior-level advertising professionals with traditional advertising experience with essential knowledge about the entire digital ecosystem. Digital Reboot will train marketers to “think different” about media, communications, and engagement in a technologically driven era.

The program will be held at Miami Ad School, September 28–30.

By the end of the program, participants will return with knowledge of new ways to advance marketing goals and meet objectives in entirely new and innovative ways; all while possessing a fundamental understanding of the basic block-and-tackle of the digital age.

The program is open to advertising agency and client-side marketing staff with a recommended eight or more years of experience. Due to its interactive nature, the workshop is limited to 25 participants. Each day will focus on a different theme, from theory to practice to the digital ecosystem. Topics covered include: from analog to digital, getting to insights, the ever-evolving Web, search and much more.

View course details and registration

For a complimentary press pass, contact Kipp Cheng or Alexandra Kawecki, (212) 682-2500.