The 4A’s today released findings from its highly anticipated Labor Billing Rate Survey Report. The report, which collected survey data from 232 4A’s member agency respondents, is the first of its kind to be available to the public.

“The most frequent request that the 4A’s receives from members agency, marketers and industry advisors is for information about labor billing rates,” said Tom Finneran, evp, Agency Management Services, 4A’s. “In order to accommodate these requests, the 4A’s conducted a ’Labor Billing Rate Survey,’ The survey results are an important tool that provides useful hourly billed labor rate information for agencies, advertisers and industry advisers.”

Rates reported in the survey reflect actual figures collected based on the survey results of the participating agencies. The report provides relevant parameters to help the industry form labor rates that are utilized within the context of service types, size groups and geographic regions.

The report is available for purchase through the 4A’s; $350 for members and $750 for non-members.

 Purchase a copy of the 4A’s Labor Billing Rate Survey Report