How does an association created in 1917 update itself to help its staff and members perform more effectively? Collaboration, cooperation and creativity is the motivation for the 4A’s move from the iconic Chrysler Building to a newly designed, open-planned office space on Avenue of the Americas in New York City.
Nancy Hill, President-CEO said “I’ve spoken at countless industry events where I’ve actively encouraged our industry to work together more collaboratively. It was time to put my own direction into practice with the 4A’s staff. We are creating an extraordinary environment to do our best work for our members and respond nimbly to the changes occurring in advertising whether through technology or new practices.”
Improved camaraderie and enhanced communications trends have been proven with many organizations that have transitioned to open space workplaces (Cornell University Study). As the 4A’s continues to evolve since its founding, the thoughts of creating the best environment for the existing group of employees and for future staffs was the governing directive to update the association and its workplace.
In addition to being housed most recently at 405 Lexington Avenue, the 4A’s has held court at several locations including:
- First Headquarters in 1917: Metropolitan Life Insurance Company Tower in Madison Square (1 Madison Avenue)
- Park Lexington Building (247 Park Avenue): May 1, 1923
- Graybar Building (420 Lexington Avenue): March 2, 1928
- Pan Am Building (200 Park Avenue): April 15, 1963
- Kent Building (666 Third Avenue): March 23, 1981
- Chrysler Building (405 Lexington Avenue): October 24, 1995
The new address for the 4A’s is 1065 Avenue of the Americas, 16th Floor, New York, NY 10018. The office will open on Monday, November 21 at 8:30 AM.
About the 4A's
The 4A’s (American Association of Advertising Agencies) is the national trade association of the advertising agency business and provides leadership, advocacy and guidance to the industry. The management-oriented association founded in 1917 helps its members build their businesses and acts as the industry’s spokesperson with government, media, and the public sector. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies across the country. More than 1,200 member agency offices served by the 4A’s employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. For more information, visit the 4A’s Web site at www.aaaa.org.