NEW YORK—(February 25, 2013)—The 4A's will hold its annual Transformation conference in New Orleans from March 10-13, bringing together top executives from ad-marketing and media agencies, consumer brands, tech firms, and publishers.
"Transformation 2013: The Idea Effect" will shed light on the issues affecting the media and marketing industries.
Even politics will be dissected through the branding lens as political power couple James Carville and Mary Matalin – who call New Orleans home – will discuss how the interesting lessons learned from political campaigns in our social media world apply to brands looking to resonate with people.
"The advertising business is about ideas – their execution and data-driven placement in all kinds of media. The conference lineup this year is meant to provide a 360-degree look at marketing issues and the effects great ideas have on brands," said 4A's President-CEO Nancy Hill, who will open the conference.
Hill and two of her trade association peers—Bob Liodice of the ANA and Randall Rothenberg of the IAB, are speaking on a March 13 panel about new digital currencies.
"Transformation 2013: The Idea Effect," is the first 4A's conference under 4A's chairman Chris Weil, global CEO of IPG's Momentum, who last year succeeded CP&B chairman Chuck Porter.
"New Orleans is an exciting home for growth and change – and my home as well – and it's the perfect setting to transform our business," said Weil. "The big picture issues we discuss around our contribution to the economy, our need for a talent revolution and our push towards sustainability, will be all the more exciting for taking place in this creative setting and this amazing group of attendees."
CEOs of media-agency companies will comprise one panel to discuss the various technologies, content and distribution platforms, and channels affecting the industry. Moderated by David Verklin of Calera Capital, "Six Media Family Heads on the Future of Media Investment Agencies," will include Irwin Gotlieb, Chairman, GroupM; Jack Klues, Retiring CEO, VivaKi; Bill Koenigsberg, President-CEO, Horizon Media; Nigel Morris, CEO, Aegis Media Americas & EMEA; Matt Seiler, Global CEO, Mediabrands; and Daryl Simm, CEO, Omnicom Media Group.
Speakers from big-brand companies and agencies include: Marc Pritchard, Global Brand Building Officer, Procter & Gamble; Denise Morrison, CEO, Campbell Soup; Lisa Mann, VP, Cookies and Marketing Services, Mondelēz International; Ted Ward, VP of Marketing, Geico; BBDO CEO Andrew Robertson; Susan Credle, Chief Creative Officer, Leo Burnett; Tiffany Rolfe, Partner/Chief Content Officer, Co:; and Bryan Wiener, CEO of 360i.
The 4A's will also announce winners of the O'Toole Awards for creative campaigns and media.
No event in New Orleans is complete without sampling local recipes. As such, celebrity chef Susan Spicer, author of Crescent City Cooking: Unforgettable Recipes from Susan Spicer's New Orleans (Alfred Knopf: October 2007), is creating the menu for the opening night reception and dinner on Monday, March 11.
The conference will conclude with a focus on corporate social responsibility as attendees volunteer at the Arise Transformational Elementary Charter School's Student Appreciation Day! Conference attendees will work in small mentoring groups, inspiring the students to think about how their creativity can become careers in our industry. ARISE Academy is a charter school located in the Upper Ninth Ward of New Orleans, Louisiana. ARISE Academy arose from the aftermath of hurricane Katrina — a rekindled dedication to quality early education for all children in New Orleans.
Click here for more information. To register, click here. And don't forget to follow #4astransformation for real-time content coming out of the event.
About the 4A's
The 4A's is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A's employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. For more information, visit the 4A's Web site at www.aaaa.org.