NEW YORK—(December 13, 2013) – The 4A’s, the leading trade association representing the advertising agency business, announced today that industry media agency management specialist Bill Tucker will be joining the association in January, 2014 as Executive Vice President, Media Relations. He will be based at the 4A’s headquarters in New York.
Tucker will oversee all of the 4A’s media committees and task forces and serve as the association’s central liaison with the media community. In addition, he will work on developing strategic partnerships for 4A’s signature events including the annual Transformation Conference and other initiatives, as well as provide data and analytic expertise to the association and its members.
“We are truly fortunate to have someone with Bill’s stature join us in this vital role at the 4A’s, said Nancy Hill, President-CEO. “Bill is a true breath of fresh air with great ideas and embodies the kind of passion and enthusiasm that will propel our industry initiatives forward.”
Added Bill Koenigsberg, President, CEO and Founder of Horizon Media and vice-chairman of the 4A’s Board, “Bill is a proven leader and ideally suited to help the 4A’s drive the next wave of media and marketing innovation. Along with the entire 4A’s Board of Directors, I look forward to helping Bill shape the future of our industry and drive growth for our clients.”
Tucker has held prominent leadership roles for several years in the industry, and has most recently served as President Global Client Operations for Starcom Mediavest Group, where he has been engaged since 1999. Previously, he held roles including Chief Executive Officer for MediaVest, US; and President, Client Services and Agency Operations, MediaVest New York as well as Executive Vice President and Managing Director, MediaVest New York. He has also worked with NW Ayer & Partners New York; North Castle Partners; Chiat Day Advertising; and Saatchi & Saatchi Advertising. Tucker has regularly served as a 4A’s Media Policy Committee member throughout his career.
Tucker earned his Bachelor of Science from Villanova University and attended New York University’s Stern MBA program. He serves on the Villanova School of Business Dean’s Advisory Board, was also an Adjunct Professor at NYU’s Stern Undergraduate program and was named Ad Age Media Maven in 2009.
About the 4A’s
The 4A’s is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country that employ some 65,000 people. More than 1,200 member agency offices representing some 750 agency brands who offer a wide range of marketing communications services and place 80 percent of all national advertising are served by the 4A’s. The management-oriented association, founded in 1917, helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit the 4A’s Web site at www.aaaa.org.