NEW YORK—(July 30, 2013) – The 4A’s, the leading trade association representing the advertising agency business, announced today that it has named Donnovan Andrews, Chief Advisor of Digital Media and Innovation.
Andrews, who is Vice President, Media Sales and Operations at bazaarvoice Media is also taking on the non-executive role of Chief Advisor. In this capacity, he will help the 4A’s sharpen its focus on emerging trends in the world of digital media and set the agenda in areas of developing technology and services with the objective of providing critical thought leadership, informational events and needed education to member agencies.
“We’re very pleased to have Donnovan sharing his great insight with us on this most important initiative,” said 4A’s President-CEO Nancy Hill. “His digital background and experience on both the agency and media side is especially valuable as we create our digital media support plan.”
Andrews is a nationally known expert in the field of digital communications. During his previous roles as president and VP of Strategic Development at Exponential Interactive, he lead revenue and strategy initiatives and worked closely with agencies and their holding companies.
Laura Bartlett, 4A’s CFO & COO added, “We have been working with Donnovan for a few months as the Chair of the 4A’s Data Advisory Council and we have been exposed to his ability to translate the complex language of data and explain the nuances of the digital data landscape. This has proven extremely valuable for us and we are happy to be working with him in this expanded role.”
“I am truly excited to be part of an initiative such as this. The 4A’s, with its extensive brand and agency relationships, is a 96-year-old organization that has a rich history and has been a guiding force for the industry in many areas,” said Andrews. “This role will be crucial in developing the plans, priorities and a digital road-map. I consider it a great honor.”
About the 4A’s
The 4A’s is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country that employ some 65,000 people. More than 1,200 member agency offices representing some 750 agency brands who offer a wide range of marketing communications services and place 80 percent of all national advertising are served by the 4A’s. The management-oriented association, founded in 1917, helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit the 4A’s Web site at www.aaaa.org.