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ESPN’S Nate Silver Joins WPP’S Sir Martin Sorrell on Speaker Docket for 4A’s First Annual Data Summit 

NEW YORK—(September 18, 2013)—The 4A’s has added ESPN’s Nate Silver to the list of headliners at its first annual Data Summit on October 16 in New York. 

Silver, a statistician and author, first gained national attention during the 2008 presidential race between Barack Obama and John McCain when he correctly predicted the results of the election in 49 of 50 states. Founder of the political blog, FiveThirtyEight.com, he was also the basis for the character played by Jonah Hill in the 2011 film, “Moneyball.”

“The addition of Nate Silver, Fast Company’s No. 1 selection of the 100 Most Creative People in Business 2013, is another high-profile complement to our speaker agenda, which already includes Martin Sorrell,” said 4A’s President-CEO Nancy Hill.  “Like Sorrell, Nate’s work has influenced practically every sector – from business to politics to sports to technology and beyond– and we can’t wait to see what he imparts on our audience of marketing and advertising execs.”

Sorrell, Worldwide CEO of WPP, kicks off the summit with a “data call to arms,” morning keynote.  Silver will speak in the afternoon about what poker, presidential elections and sports have in common in the era of Big Data. The 4A’s Data Summit takes place at Florence Gould Hall (55 East 59th street).
Other executives leading the charge in social, mobile and programmatic trading will share insights on the current state of Big Data and weigh in on what they believe will be the next major inflection point. Theresa LaMontagne, Managing Partner, Senior Practice Lead, Analytics and Insight at MEC, will serve as the event’s Master of Ceremonies.

Discussion points will include privacy concerns, industry trends and the role of agencies when working with client data. Highlights include:

• Jeremy Stanley – CTO, Collective – Advertising is Data Rich But Knowledge Poor – It Doesn’t Matter If You Cannot Measure and Interpret It
• Blake Chandlee – VP Global Partnerships, Facebook – Anonymity to Identity – Privacy and Consumer Choice
• Ramsey McGrory – President & CEO, AddThis –Does Content Personalization Help or Hurt the Internet ?
• Debra Schwartz – Vice President, Goldman Sachs – Does Big Data Have any Value on Wall Street?
• John Montgomery – COO, GroupM – The Growing Conflict Between Privacy & Big Data

In addition to speaker presentations, data thought leaders and practitioners from agencies, and key data and analytic companies will sit on three provocative panels, including:

• Programmatic Trading Panel: Does It Answer the John Wanamaker Question?
Scott Hagedorn, CEO of Annalect
Dave Reed, SVP, Revenue Operations, at MediaMath
o Moderated by Joe Mandese of MediaPost

• Mobile Panel:  Are There Limits to Capturing Personal Data?
Justin Cutroni, Analytics Evangelist at Google
Jack Krawcyz, Director of Product Management at Pandora
o Mike Lieberman, Co-President, Joule USA
Sean Galligan, VP, Sales and Business Development at Flurry
o Moderated by Spencer Ante of The Wall Street Journal. 

• My Ah-Ha Moment with Data
Hear insightful and enlightening revelations about data as panelists share their favorite moments.
David Norton, EVP, Analytics & Consumer Insights at MDC Partners
Qing Wu, Senior Economic Analyst at Google
Erin Stein, EVP of Online Solutions at Epsilon
Domenic Venuto, Global Managing Director of Vivaki
o Moderated by Donnovan Andrews, Chief Advisor, Digital Media & Innovation, 4A’s and VP, Media Sales & Operations, Bazaarvoice.

For more information or to view the full agenda and speaker lineup, visit http://datasummit.aaaa.org/. For press registration, visit https://4a.wufoo.com/forms/q7r5q9/.

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