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How do you REALLY become a front runner? 

Gain Your Competitive Edge at the 4A's Competitive Edge Series during Advertising Week on Wednesday, October 3, 2012 at B.B. King's, 237 West 42 Street, New York.

The Competitive Edge Series will feature CEO-driven thought-leadership presentations designed to enlighten and inspire agency peers and client counterparts. The dialogue amongst participating industry leaders will enable the audience to take away cohesive, tangible and results-oriented methods that ignite the type of innovation that leads to strong business sustainability.

Beginning at 9 AM, "Our Culture, Our Business, and the Domino Effect," will feature thought leaders Val DiFebo, CEO of Deutsch Inc.'s NY office, and Scott Creighton, Global Vice President, Marketing Excellence (Mx) Group at Johnson & Johnson. These two dynamic executives will share relevant and effective business practices that drive brand growth, create new revenue streams and enhance strategic partnerships. Later in the session, Leo Preziosi, Jr., Founder and Executive Director at Live Out Loud, will reveal how Deutsch's partnership with Live Out Loud has positively impacted the LGBT community and uncovered a highly engaged pool of talent. Attend this session to learn how inclusive cultures are energizing the workplace, increasing value for clients and establishing important alliances. RSVP to attend "Our Culture, Our Business, and the Domino Effect."

At 10AM, "The Real Live Scandal" will feature Judy Smith, the inspiration behind the main character of ABC's hit series "Scandal" and Co-Executive Producer of the show, along with Geri Wang, President, ABC Sales & Marketing who will examine changing demographics and its impact on decisions made to feature a powerful, African American female protagonist on primetime television for the first time in decades. The two will be joined by Barbara Lippert, Editor-at-Large at Mediapost and Deidre Smalls-Landau, EVP Managing Director at Identity, in a discussion led bySallie Mars, SVP Chief Diversity Officer at McCann Worldgroup, that will explore the relationship between the shifting general market and client and agency response to today's multicultural audience. RSVP to attend "The Real Live Scandal."

Come and learn from leaders who believe that an inclusive culture in the workplace increases client engagement, innovation and business sustainability. Gain YOUR Competitive Edge by attending the 4A's Competitive Edge series, on October 3, 2012 at B.B. King's, 237 West 42 Street, New York.

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