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Press Releases 

Title Date Subject Views
Digital Advertising Alliance (DAA) Announces "Your AdChoices" Consumer Education Campaign 01/20/2012 About the AAAA; Advertising Industry; Digital & Interactive; Digital Initiatives; Government & Lobbying; Information Technology; Marketing; Public Relations; Search 635
$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A's Attracts an Inclusive Workforce 12/08/2011 About the AAAA; Advertising Industry; Diversity; Human Resources; Recruitment & Retention 1206
Effectiveness of Advertisements Remains High Across All VOD Ad Loads, Says Landmark Industry Study of Video on Demand Advertising 11/16/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Information Technology; Media Buying; Media Planning; Research; Vendors 1257
4A's O'Toole Awards for Creative Excellence in the Advertising Industry Accepting Entries 11/10/2011 About the AAAA; Advertising Industry; Agency Management; Creative; Events; Marketing; Public Relations 1204
Moving Forward With the 4A's 11/08/2011 About the AAAA; Advertising Industry; Human Resources 1015
Accountability Program Achieves Voluntary Compliance With Online Behavioral Advertising Self-Regulation 11/08/2011 About the AAAA; Advertising Industry; Digital & Interactive; Digital Initiatives; Information Technology; Marketing; Research; Search 1832
DAA Announces Comprehensive Principles for Online Collection of Web Data 11/07/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Search 722
4A's Provides Advisory on Non-Discrimination Vendor Policies and Practices 10/26/2011 About the AAAA; Advertising Industry; Agency Finance; Agency Management; Diversity; Government & Lobbying; Media Buying; Media Planning; Public Relations; Vendors 757
For the First Time, Two Entries Selected as 4A’s Jay Chiat Awards Grand Prix Recipients 10/14/2011 About the AAAA; Account Planning 1404
2011 4A's Jay Chiat Awards for Strategic Excellence Winners Announced at Strategy Festival 10/12/2011 About the AAAA; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Public Relations; Research 5784
4A's Hosts "Access to Ad-ucation" Tuesday, October 4 at Paley Center for Media as Part of Advertising Week 09/22/2011 About the AAAA; Advertising Industry; Diversity; Events; Human Resources; Recruitment & Retention; Students & Educators 555
NARC Announces New Procedures Governing Internet-Based Advertising Accountability Program 09/20/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Government & Lobbying; Information Technology; Marketing 904
3MS Initiative Releases Five-Part Digital Marketing Measurement Solution 09/19/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Information Technology; Marketing; Media Buying; Media Planning; Search; Vendors 1128
4A's Strategy Festival to be Held in New York City October 12-14th 09/06/2011 About the AAAA; Advertising Industry; Account Planning; Agency Management; Data Analysis; Digital & Interactive; Events; Marketing; Research 1559
4A's Workers Compensation Program Has Record Year and Continues to Deliver Dividends 08/22/2011 About the AAAA; Advertising Industry; Agency Finance; Agency Management; Human Resources 1225
4A's Opposes Changes in Internet Domain Purchase Program 08/16/2011 About the AAAA; Digital & Interactive; Information Technology; Marketing; Search 1654
NARC Board Welcomes FTC Staff Opinion on OBA Accountability Program 08/16/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Government & Lobbying; Information Technology; Marketing; Research 1034
4A's Announces Short List for the 2011 Jay Chiat Awards for Strategic Excellence 08/15/2011 About the AAAA; Advertising Industry; Account Planning; Agency Management; Creative; Data Analysis; Digital & Interactive; Diversity; Events; Marketing; Public Relations 1118
4A's Multicultural Advertising Intern Program (MAIP) Culminates With "The Face of Talent 2011" All-Day Symposium Honoring 139 Student Participants Thursday, August 11 07/27/2011 About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Management; Creative; Diversity; Events; Human Resources; Recruitment & Retention; Students & Educators 1230
4A’s and ANA Join IAB in Call for Widespread Adoption of ‘Impression Exchange Solution (Ies)’ 07/20/2011 About the AAAA; Advertising Industry; Digital & Interactive; Digital Initiatives; Information Technology; Media Buying; Media Planning 1448
Quantcast Partnership With DAA Expands Self-Regulatory Program for Online Behavioral Advertising to Millions of Web Site Publishers 07/06/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Government & Lobbying; Information Technology; Marketing; Media Buying; Media Planning; Production & Traffic; Public Relations; Search; Vendors 2363
BBDO's Andrew Robertson Elected as Chairman of the Ad Council 07/05/2011 About the AAAA; Advertising Industry; Agency Management; Government & Lobbying; Public Relations 1507
Matt Seiler, Mediabrands CEO, Named Chair of Marketing Industry's Political Action Committee 06/15/2011 About the AAAA; Advertising Industry; Government & Lobbying 1945
2011-2012 4A's Board of Directors Announced 06/07/2011 About the AAAA; Advertising Industry; Agency Management; Diversity 2842
Digital Advertising Alliance Announces First 100 Companies Participating in Self-Regulatory Program for Online Behavioral Advertising 06/07/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Government & Lobbying; Marketing; Production & Traffic; Research; Search 1724
Digital Advertising Alliance Begins Enforcing Next Phase of Self-Regulatory Program for Online Behavioral Advertising 05/23/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Government & Lobbying; Information Technology; Marketing; Production & Traffic; Research; Search; Vendors 3315
Digital Advertising Alliance (DAA) Appoints Peter Kosmala New Managing Director 05/10/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Government & Lobbying; Public Relations 1832
4A's to Host Its First Creative Technology ("CreateTech") Advertising Conference Friday, May 20 in New York City 04/20/2011 About the AAAA; Advertising Industry; Agency Management; Creative; Data Analysis; Digital & Interactive; Digital Initiatives; Events; Information Technology; Marketing; Research; Search 2220
GroupM's John Montgomery Named Chairman of New 4A's Privacy Committee 04/11/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Government & Lobbying; Information Technology; Search 1751
The High School for Innovation in Advertising and Media (IAM's) Kyle Allen Selected as the Recipient of the Stanley Schair CTE (Career and Technical Education) Teacher Award for Excellence and Innovation Award 03/22/2011 About the AAAA; Advertising Industry; Diversity; Human Resources; Recruitment & Retention; Students & Educators 2271
4A's Names Gerald F. Longo as Vice President, Conferences and Events 03/16/2011 About the AAAA; Events 2247
4A's, BlackArrow and Leading Media Companies Launch Industry-Wide Research Initiative on the Effectiveness of VOD Advertising 03/16/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Media Buying; Media Planning; Research; Vendors 1979
4A's Transformation 2011: Making It Happen Conference To Be Held in Austin, TX March 7-9 03/03/2011 About the AAAA; Advertising Industry; Agency Management; Creative; Data Analysis; Digital & Interactive; Diversity; Events; Government & Lobbying; Marketing; Media Buying; Media Planning; New Business; Recruitment & Retention; Students & Educators 3691
IAB, ANA, and 4A's Join Forces to "Make Measurement Make Sense"--Leading Trade Groups Take On Top Industry Challenge 02/28/2011 About the AAAA; Advertising Industry; Data Analysis; Digital & Interactive; Digital Initiatives; Information Technology; Marketing; Media Buying; Media Planning; Research 2155
My Notebook

My Notebook

Transformation LA 2012
The 4A's Mobile App
A best practices report, produced by the ANA and the 4A's
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