The 2010 Advertising Agency Accounting/Finance/Collaboration Software Directory lists 18 software packages available from 13 vendors to help you administer accounting, finance, and collaboration at your agency. Each software package has been designed for advertising agencies and its listing includes: Company name, address, and contact Functions Cost The system(s) on which it will run Agency size for which […]
The “4A’s Competitive Edge Guide: Supplier Diversity Fundamentals for Agency Leaders” is intended to establish agency best practices in supplier diversity, thereby, providing the industry with the framework in which agencies can develop their supplier diversity initiatives. Written by subject expert, Anita Laney, the guide provides a comparison between supplier diversity best practices for advertisers and supplier diversity best practices for agencies, including case studies from agencies that have made supplier diversity a business imperative.
An updated survey comparing the base salaries, bonuses, deferred compensation, and total compensation for the highest-paid individuals in 95 member agencies.
Provides an extensive analysis of advertising agency domestic operating costs based on reports from member agencies. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses. Payroll costs are classified by function
Provides an extensive analysis of advertising agency domestic operating costs based on reports from member agencies. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses. Payroll costs are classified by function
“Digital is unlike any other medium and should not be viewed using traditional benchmarks.” This statement from McCann COO Joe Burton encapsulates the reason that the new 4A’s Marketers Guide series publication, “Understanding the Economics of Digital Compared to Traditional Advertising and Media Services,” is a must read for our industry. Agency and marketer communities […]
Strengthen your creative team’s writing chops with a UCB Sketch Writing Workshop. UCB has trained writers and comedians who have gone on to write for and run some of TV’s most beloved and iconic shows, including SNL, Broad City, Parks and Recreation, 30 Rock, The Office, The Daily Show and many more. This workshop introduces agency creatives to the basics of writing comedic sketches and writing in different formats (commercial parody, topical, etc.).
This publication will take you through the art production process from estimating and bidding a job through post-production. It includes a section on the licensing of royalty free and rights-managed stock photography.
The basics of music licencing in digital media.
Join Tim Williams, Ignition Consulting Group, who shares how agencies can make pricing a core competency by learning the principles of pricing psychology and price negotiations.
1. 8 Tech Themes to Inspire Advertisers in 2018 – and beyond Nobody wants to say it, but despite all the talk of transformation, we’ve changed essentially nothing in marketing. We’ve taken old world techniques and adapted them minimally to work best for today. We need to wake up, be bold and use the power […]
2017 Employee Compensation in 4A’s Agencies