Bookstore

Dozens of publications.
Most available nowhere else.
Many free or discounted for 4A’s Members.

Marketers Guide to Understanding the Economics of Digital Compared to Traditional Advertising and Media Services

“Digital is unlike any other medium and should not be viewed using traditional benchmarks.”  This statement from McCann COO Joe Burton encapsulates the reason that the new 4A’s Marketers Guide series publication, “Understanding the Economics of Digital Compared to Traditional Advertising and Media Services,” is a must read for our industry.  Agency and marketer communities […]

82nd Analysis of Agency Costs: Report for 2012 for Agencies with Annual Gross Income More Than 13.5M

Provides an extensive analysis of advertising agency domestic operating costs based on reports from member agencies. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses. Payroll costs are classified by function

82nd Analysis of Agency Costs: Report for 2012 for Agencies with Annual Gross Income Up to 13.5M

Provides an extensive analysis of advertising agency domestic operating costs based on reports from member agencies. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses. Payroll costs are classified by function

2012 Total Compensation: Highest-Paid Individuals in 95 Agencies with Annual Incomes up to 75,000,000

An updated survey comparing the base salaries, bonuses, deferred compensation, and total compensation for the highest-paid individuals in 95 member agencies.    

The Competitive Edge Supplier Diversity Guide

The “4A’s Competitive Edge Guide: Supplier Diversity Fundamentals for Agency Leaders” is intended to establish agency best practices in supplier diversity, thereby, providing the industry with the framework in which agencies can develop their supplier diversity initiatives. Written by subject expert, Anita Laney, the guide provides a comparison between supplier diversity best practices for advertisers and supplier diversity best practices for agencies, including case studies from agencies that have made supplier diversity a business imperative.

Advertising Agency Accounting/Finance/Collaboration Software Directory 2010

The 2010 Advertising Agency Accounting/Finance/Collaboration Software Directory lists 18 software packages available from 13 vendors to help you administer accounting, finance, and collaboration at your agency. Each software package has been designed for advertising agencies and its listing includes: Company name, address, and contact Functions Cost The system(s) on which it will run Agency size for which […]

The Art of Sketch

Strengthen your creative team’s writing chops with a UCB Sketch Writing Workshop. UCB has trained writers and comedians who have gone on to write for and run some of TV’s most beloved and iconic shows, including SNL, Broad City, Parks and Recreation, 30 Rock, The Office, The Daily Show and many more. This workshop introduces agency creatives to the basics of writing comedic sketches and writing in different formats (commercial parody, topical, etc.).

2017 Employee Compensation in 4As Agencies

2017 Employee Compensation in 4A’s Agencies

ON THE VERGE OF 2018

1. 8 Tech Themes to Inspire Advertisers in 2018 – and beyond Nobody wants to say it, but despite all the talk of transformation, we’ve changed essentially nothing in marketing. We’ve taken old world techniques and adapted them minimally to work best for today. We need to wake up, be bold and use the power […]

4As eLearning: How to Successfully Negotiate Compensation with Clients

Join Tim Williams, Ignition Consulting Group, who shares how agencies can make pricing a core competency by learning the principles of pricing psychology and price negotiations.

The Basics of Music Licensing in Digital Media

The basics of music licencing in digital media.

Guide to Art Production for the Advertising Professional

This publication will take you through the art production process from estimating and bidding a job through post-production. It includes a section on the licensing of royalty free and rights-managed stock photography.

Improv Basics

Get more comfortable during meetings, presentations and conference calls with fundamental improv skills.

Crucial Conversations – Make it Safe to Discuss Anything!

The award-winning training used in over 300 of the Fortune 500 Companies to impact results and drive behavior change.

Preventing Discrimination and Harassment in the Creative Workplace

Surveys show that over 50% of women in advertising report experiencing sexual harassment. Do you know how to handle complaints and allegations? Are your policies and procedures up to date? Are you creating a safe environment for all your employees so that you can attract and retain a diverse workforce that feels respected and included?

Preventing Discrimination and Harassment in the Creative Workplace

Tighten up existing policies and procedures and help create a safe environment for all of your employees.

4As About Employee Benefits Series: Leave Benefits Report

4A’s “About Employee Benefits” Series Prevailing Benefits in Agencies: Leave Benefits Report

Innovation: The Key to Economic Recovery

Innovation has always been the growth driver for our industry. The 4A’s member bulletin, “Research Insights: Innovation—The Key to Economic Recovery,” provides insights and predictions about marketplace dynamics that are crucial to marketing success in 2010. Inside the 17-page report are data on number of new products, ad spending on launches, use of nontraditional media […]

Directory of Media Software

Revised August 2013, this publication is offered as a source of information on software systems and services available for the agency business. The book now includes coverage of vendors that offer demand side platform and social media systems and services used by agencies. All software and services are indexed by capability, as supplied by its vendor. […]

2019 Labor Billing Rate Survey Report

2019 Labor Billing Rate report. Available to members and non-members

Better Storytelling

A good story piques interest, holds it, and rewards it. Learn how to tell a good story every time from the people who do it on a nightly basis.

Writers Room Brainstorming Intensive

Bring UCB writers and comedians to the table with your agency’s creative team to change up the brainstorming process.

Agency Team Building

Learn to communicate and collaborate better, faster, stronger – using improv and storytelling techniques.

How to Give a Mic Drop–Worthy Presentation

Learn how the tools and techniques of improv can help you become a more connected and compelling presenter.

83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Over 13.5 Million

83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Over 13.5 Million with 2016 data

83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Up to 13.5 Million

83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Up to 13.5 Million with 2016 data

Trading Academy Specialist Certification

As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device. Whether you’re a media planner looking for a primer on the basics, or a Marketers looking for […]

PokerDivas

The mission of this workshop is to teach women (and men) everything they need to learn at the poker table to be successful and competitive at the conference table. It is not about gambling. It’s about building confidence, learning to read people, becoming a better negotiator and being assertive and bold at the right time.

HOW TO GET THE MOST FROM YOUR KEY CONTRIBUTORS

Learn the master techniques for identifying performance gaps in your team and how to bring out their best to get the results you need.

ESSENTIAL SUPERVISORY SKILLS

Move from individual contributor to a leader of others, whether they directly report to you or not.