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  • Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines

    4A's Not Endorsing IAB's Viewability Guidelines Read now on WSJ.com.

  • Is Your Agency Ready for 2015? Four Trends to Jump On

    4A's Chief Digital Officer Outlines What It Will Take To Compete Read now on AdAge.com

  • After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

    78% of U.S. sees chance for 'positive social messages' Read now on Adweek.com

  • How to Get the Most out of the 4A's

    This fall, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.

  • MRC Guidelines for Impression Measurement

    The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.









  • 4A's Guidance | Allocation of Risk, Indemnification & Limitations on Liability

    January 20, 2015

    Members of the 4A's legal, finance and commercial practices communities have developed agency-client master service agreement (MSA) guidance related to Allocation of Risk, Indemnification & Limitations on Liability.

    Laughlin Constable Establishes Agency Trading Desk To Maximize Clients' Digital Advertising Reach

    January 16, 2015

    Laughlin Constable (LC) has announced it has established an internal trading desk to buy online advertising space directly from ad exchanges.

    4A's Launches National Ad Campaign Developed by CP+B to Promote Partner Awards

    January 07, 2015

    The 4A’s, the premiere association representing the advertising agency business in the U.S., is launching a national ad campaign developed by CP+B to promote the organization’s new Partner Awards.
    Retrieving Data
    Feb 3

    4A's Data Summit 2015

    NYC: 4A's Members and non-Members can join the waitlist to attend the 4A's Data Summit, which will be a half-day event at JWT's NYC office, keynoted by Jonathan Nelson, CEO of Omnicom Digital. Note: This event is sold out.

    Learn More
    Feb 5

    Managing Up and Sideways

    Webinar: Most agency people constantly have to get things done by working with people who don't report to them. Join Sheila Campbell of Wild Blue Yonder, as she reviews best practices for making things happen when you're not in charge.

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    March 22-25

    4A's Transformation 2015

    Conference: Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote. Early registration deadline extended to Friday, January 31.

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