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  • 4A's Holiday Hours & Closures

    All 4A's offices will be closed starting at 1 pm on Dec. 24 and will reopen Monday, Jan. 5. Happy Holidays.

  • Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines

    4A's Not Endorsing IAB's Viewability Guidelines Read now on WSJ.com.

  • Is Your Agency Ready for 2015? Four Trends to Jump On

    4A's Chief Digital Officer Outlines What It Will Take To Compete Read now on AdAge.com

  • After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

    78% of U.S. sees chance for 'positive social messages' Read now on Adweek.com

  • How to Get the Most out of the 4A's

    On October 14, 2014, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.

  • MRC Guidelines for Impression Measurement

    The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.









  • Research Insights | Focus on the Right Metrics

    December 11, 2014

    In its guide to KPIs, think with Google looks at four important tenets of measurement-focused marketing and shows how better metrics can improve campaign effectiveness, leading to better marketing outcomes.

    Santy Named Agency of Record for China Mist Iced Tea

    December 03, 2014

    Marketing communications agency, Santy has been named agency of record for China Mist Iced Tea.

    New Studies Show More Than Half Of Americans Think NFL's Recent Domestic Violence Issues Will Affect Super Bowl Ads

    November 17, 2014

    Well over half of Americans in general (62 percent) and advertising professionals in particular (65 percent) think recent domestic violence issues will affect Super Bowl advertising.
    Retrieving Data
    Jan 15

    Measure Up in 2015!

    Webinar: Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A’s media measurement committee, for an update on the key trends, challenges and opportunities in cross-media measurement.

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    Jan 22

    Management Skills For Women

    Webinar: While most management challenges cut across gender lines, there are some that disproportionally affect women more than men. Join Pam Bloore, of Filament, Inc., as she addresses some of those challenges.

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    Jan 23

    Turning Constraints Into Opportunities

    Webinar: Join Mark Barden of eatbigfish, as he shows how to take constraints and put them at the heart of strategy development. A great resource for creatives or strategists looking for new ways to help clients grow.

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    Feb 3

    4A's Data Summit 2015

    NYC: Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC office, keynoted by Jonathan Nelson, CEO of Omnicom Digital.

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    March 22-25

    4A's Transformation 2015

    Conference: Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Keynote by Hollywood film director Robert Rodriguez.

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