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  • ANA and 4A's Unveil "Transparency" Task Force to Tackle Rebate Concerns

    The cross-industry task force is to establish best practices in transparency. Read now on thedrum.com

  • 4A's Issues Media POVs:

    Perspective on general media topics as well as mobile.

  • 4A's CEO Nancy Hill Talks Talent, Training and Trust

    Read now on WSJ.com

  • Women in Business Q&A

    Nancy Hill, 4A's President and CEO, shares some thoughts about women in the industry, and leading the 4A's.

    Read now on HuffingtonPost.com

  • How to Get the Most out of the 4A's

    This fall, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.









  • POV: Why It’s Time to “Mobile-ize” Our Workforce

    April 24, 2015

    As agencies struggle to find mobile talent it has become clear that the solution is not just in hiring mobile experts, but in training and retaining the existing workforce. This POV highlights approaches that can be used to achieve this goal.

    Cablevision Unveils Tapp – An Advanced Media Planning Platform Powered By Census-Level Television Audience Data

    May 04, 2015

    Cablevision Media Sales today announced Total Audience Application (TAPP), an advanced data-driven tool that automates the planning of addressable and optimized linear television advertising campaigns.

    4A's Transformation 2016 Conference Set to Touch Down in Miami Beach

    March 31, 2015

    The 4A's is pleased to announce Loews Miami Beach, Florida as the home for next year's 4A's Transformation conference, which will be held March 21-23, 2016.
    Retrieving Data
    May 6

    Best Practices on Delivering Operational Efficiencies That Drive Profitability

    Webinar: Join Callum Broderick, Deltek, New York, and Mary Warsinske, Senior Manager Agency Operations, Wunderman Seattle, as they review some key insights on how to manage resource capacity effectively, discuss the importance of real-time data to accurately forecast, and provide guidance on how to manage potential scope-creep.

    Learn More
    May 7

    Go Back to School for a Day

    Creative Week Event: Guide high school students from strategy to execution in a friendly competition for school bragging rights. This daylong event begins in the classrooms of IAM and MECA, and ends with a party celebrating the industry partnerships contributing to the programs' success.
    Classroom Workshops: 9a-3p
    Industry Party: 6p-9p

    To inquire about volunteer opportunities, please contact Julius Dunn II

    May 20

    Social Media ROI and Data Ownership

    Webinar: Join us and our partner NetVibes as we present the results of the second 4A's study on agency social media activities, including metrics used for social media ROI measurement, incorporation of paid social media into campaigns, and data ownership.

    Learn More
    Sept 29-30

    4A's Talent@2030 2015

    Conference: Join us in NYC as we engage industry leaders and their clients in a bold and comprehensive dialogue about the current state of talent in our industry. It's time to change the game and develop radically new strategies that will enable advertising to become an industry of choice for the best and brightest.

    Learn More

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