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SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting

April 03, 2014

April 1, 2014 was the effective date for signatories to the 2013 SAG-AFTRA Commercials Contract and the 2013 SAG-AFTRA Radio Recorded Commercials Contract (the “Contracts”) to ensure compliance.

archer>malmo Wins Three Gold Awards at the 2014 District 7 Regional American Advertising Awards

April 14, 2014

archer >malmo was recognized at the American Advertising Federation—District 7 annual regional American Advertising Awards April 11 in Birmingham, Ala., receiving three Gold and four Silver awards.

2014 O'Toole Media & Creative Winners Announced at 4A's LA Transformation Conference

March 19, 2014

The 4A’s, the leading trade association representing the advertising agency business, announced the winners of its 2014 4A’s O’Toole Awards for Creative and Media Excellence during its Transformation: The Idea Effect conference in Los Angeles.
May 14

4A's PR Forum

Insights and discussions from thought-leaders at Fast Company, Twitter and Mashable about managing brand communications and more!

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Apr 17

How to Write an Inspirational Creative Brief

Webinar: Escape the trap of creative briefs that are neither creative nor brief

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Apr 24

Digital Project Management

Webinar: Discover the tools you need to get projects to run smoother, on time and on budget

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May 8

Crafting Your Final Pitch Presentation

Webinar: Discover how to create an engaging and persuasive final pitch deck to convert more business.

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May 15

Managing Nerves During Meetings, Presentations, Pitches & Q&A

Webinar: Develop a nerve management plan that will increase your presentation success rate.

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Special Highlights

Making Measurement Make Sense - Media Rating Council has lifted the lid on digital ad viewability metrics. Read the Viewable Ad Impression Measurement Guidelines.

Agency 2020: The Value of Agencies as Idea Creators and certain other member resources are available under the Transformation 2014 Conference Archive.

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