After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads
78% of U.S. sees chance for 'positive social messages' Read now on Adweek.com.
An open letter to the tech industry from 4A's President-CEO Nancy Hill: Follow the Digital Advertising Model. Read now on VentureBeat.com.
On October 14, 2014, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.
The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.