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Research Insights | The Impact Of Multi-Platform Media On Opinion Leaders

November 21, 2014

The Erdos & Morgan Opinion Leaders Study provides unique insights into media consumption by opinion leaders involved in business, professions, associations, and government.

Cactus Launches New Campaign for Colorado HealthOP

November 24, 2014

A new campaign, titled “Believe It” has been launched by Cactus for Colorado HealthOP this November.

New Studies Show More Than Half Of Americans Think NFL's Recent Domestic Violence Issues Will Affect Super Bowl Ads

November 17, 2014

Well over half of Americans in general (62 percent) and advertising professionals in particular (65 percent) think recent domestic violence issues will affect Super Bowl advertising.
Dec 4

How Agencies Can Create New Revenue Streams

Webinar: Join Tim Williams, founder of Ignition Consulting, for a special webinar to learn how agencies can apply creativity to revenue generation and invest in their own financial success.

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Dec 9

Best Practices for Creating an Integrated Creative & Media Strategy

Webinar: Join industry veteran Beth Egan, as she shares proven best practices on how instill collaboration into agency planning processes including integrating creative and media into one overarching strategy, tips for effective creative and media brainstorming, case studies of award-winning examples and more!

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Dec 11

Digital Trends Round Up 2014 & The Outlook for 2015

Webinar: Join Nick New, Managing Director of digital consultancy The Knowledge Engineers, who will review the big technology disruptions of 2014 and the innovations coming in 2015 for clients and agencies.

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Feb 3

4A's Data Summit 2015

NYC: Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC office, keynoted by Jonathan Nelson, CEO of Omnicom Digital.

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Special Highlights



After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads
78% of U.S. sees chance for 'positive social messages' Read now on Adweek.com.


An open letter to the tech industry from 4A's President-CEO Nancy Hill: Follow the Digital Advertising Model. Read now on VentureBeat.com.


On October 14, 2014, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.


The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.










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