4A's Chief Digital Officer Outlines What It Will Take To Compete Read now on AdAge.com
78% of U.S. sees chance for 'positive social messages' Read now on Adweek.com
An open letter to the tech industry from 4A's President-CEO Nancy Hill: Follow the Digital Advertising Model.
Read now on VentureBeat.com.
On October 14, 2014, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.
The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.
Webinar: Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A’s media measurement committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
Webinar: While most management challenges cut across gender lines, there are some that disproportionally affect women more than men. Join Pam Bloore, of Filament, Inc., as she addresses some of those challenges.
Webinar: Join Mark Barden of eatbigfish, as he shows how to take constraints and put them at the heart of strategy development. A great resource for creatives or strategists looking for new ways to help clients grow.
Webinar: Join Brent Hodgins, Managing Partner, Mirren Business Development as he provides a step-by-step approach to help capture more revenue from clients in critical discussions.
NYC: Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC office, keynoted by Jonathan Nelson, CEO of Omnicom Digital.