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4A's FAQs | Agency Overhead and Profits

October 30, 2014

Members of the 4A's Finance committees believe that it is in the best interest of both the agency and client communities to provide information on agency overhead and agency profit.

The Gate | New York Needs More Elbow Room. Moves South (11 Blocks)

October 21, 2014

After 7 years in the Flatiron District, advertising agency The Gate|New York outgrew its space as it doubled in size.

OgilvyOne Named Grand Prix Winner of 4A’s Jay Chiat Awards 2014

October 07, 2014

The winners of the 18th annual 4A’s Jay Chiat Awards for Strategic Excellence were announced at the fourth annual 4A’s Strategy Festival, which kicked off in Chicago on October 5
Nov 4-6

4A's Executive Leadership Program Fall 2014

NYC: Two spots just opened in this three-day-program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

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Nov 12-13

4A's CreateTech 2014

Boston: Register for this year's CreateTech conference, themed The Internet of Things in a Connected World, which will feature practical workshops and presentations from, and for, agency tech leaders. Keynotes include Kati London, Senior Researcher at Microsoft Research, and named one of the "Top 100 Most Creative People in Business" by Fast Company in 2011.

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Nov 18

Building a Brand Millennials Will Love

Webinar: Join Robin Hafitz and Allison O'Keefe Wright of Open Mind Strategy, who will share their research-grounded insights about the millennial generation and how to capitalize on them inside your agency.

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Nov 18

Pitch Strategy for the Team: Proven Strategies to Increase Your New Business Win Rate

Chicago: Join Brent Hodgins of Mirren Business Development as he reveals new best practices that address each stage of the competitive review process. You are in pitches to win. This workshop is about winning business.

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Feb 3

4A's Data Summit 2015

NYC: Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC office, keynoted by Jonathan Nelson, CEO of Omnicom Digital.

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Special Highlights

An open letter to the tech industry from 4A's President-CEO Nancy Hill: Follow the Digital Advertising Model. Read now on

The 4A's has teamed up with MassChallenge in an effort to connect to Boston-based startups. On Nov. 6, four startups will compete for a chance to work with top agency talent. Learn more.

The 4A's is a proud sponsor of The 3% Conference in SF on Nov. 3-4, a movement dedicated to more female creative leadership in advertising. Over 50 speakers, including Cindy Gallop, John Gerzema, Nancy Vonk, Rebecca Van Dyck are coming to shape change.

On October 14, 2014, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.

The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.

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