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4A's Bulletins

Media Matters | How Agencies Are Planning to Deal with Political Advertising This Year

May 16, 2012

The impact of political advertising expenditures will definitely affect the media marketplace because the political advertising climate is expected to be very active.

Research Insights | B2B Purchase Influencers and Opinion Leaders

May 16, 2012

If you operate in the B2B marketing world or need to communicate with government officials, this is a must-read publication.

Media Matters | 4A’s Print Media Committee Urges More Transparency and Accountability for Digital Extensions

May 08, 2012

In a recent meeting, the 4A’s Print Media Committee decided to send a letter to the Association of Magazine Media (MPA) and major publishing companies, urging them to become more transparent and accountable, specifically for digital extensions.

Media Matters | Video Without Borders: Fluidity = Equality?

May 02, 2012

Over the past few weeks we have seen the explosion of the Online Video “Newfronts.” Our newest Media Matters explores this exciting new world of video fluidity.

Research Insights | Observations from Transformation LA 2012

April 25, 2012

"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling.

Agency News

Disneyland Paris Takes Top Prize at Eleventh Annual Creative Business Idea Awards

May 21, 2012

How do you increase traffic at a theme park when unemployment rates hover around 10%? That was the challenge facing communications company BETC Euro RSCG last year in its work for Disneyland Paris.

Meers Helps Hunger Relief Efforts

May 21, 2012

Meers Advertising recently hosted a hunger relief event at its offices where staff members and a few agency friends participated in several food-packaging sessions.

Woodbine Selected as Agency of Record by High Point Convention and Visitors Bureau

May 18, 2012

Woodbine will be charged with developing a new brand identity and marketing campaign to relaunch High Point as a preferred destination for meeting planners and tourists alike.

Allen & Gerritsen Appoints Megan O'Connell Senior Art Director and Liz Paquette Marketing Manager

May 17, 2012

Allen & Gerritsen (a&g) announced today the appointments of Megan O’Connell as Senior Art Director and Liz Paquette as Marketing Manager.

GroupM's Cross-Channel Attribution Capabilities Cited by Independent Research Firm

May 10, 2012

GroupM’s Business Science unit and its LIVE technology platform have been cited by a leading independent evaluator as a top provider in the cross-channel attribution space, the only media agency group to be recognized.

4A's Press Releases

New York City High School Opens Student-Run Ad Agency

May 11, 2012

The 4A’s announced today the launch of the first accredited advertising agency in the country run by high school students.

Industry Groups Urge Marketers to Take Affirmative Steps to Address Online Piracy and Counterfeiting

May 03, 2012

The ANA) and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.

4A's PR Conference Offers Lessons for Practitioners in Harnessing the Power of Influence

April 30, 2012

The 4A’s PR Conference drew a crowd of 200 marketing journalists, marketers and PR practitioners who all wanted to join the conversation about best practices for reputation management in a multi-channel, up-to-the-minute world.