The cross-industry task force is to establish best practices in transparency. Read now on thedrum.com
Perspective on general media topics as well as mobile.
Read now on WSJ.com
Nancy Hill, 4A's President and CEO, shares some thoughts about women in the industry, and leading the 4A's. Read now on HuffingtonPost.com
This fall, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.
Webinar: Join Brad Karsh of JB Training Solutions, and learn proven techniques to deal with potentially difficult co-workers. Gain the inspiration, understanding, and skills needed to develop deeper and longer-lasting internal partnerships that, ultimately, better serve your organization.
Creative Week Event: Guide high school students from strategy to execution in a friendly competition for school bragging rights. This daylong event begins in the classrooms of IAM and MECA, and ends with a party celebrating the industry partnerships contributing to the programs' success.
Classroom Workshops: 9a-3p
Industry Party: 6p-9p
To inquire about volunteer opportunities, please contact Julius Dunn II
Seminar | NYC: This 4A's workshop, conducted by account planner Robin Hafitz, Open Mind Strategy, will provide the much needed opportunity for Account Mangers to develop and hone their strategic skills.
Webinar: Join us and our partner NetVibes as we present the results of the second 4A's study on agency social media activities, including metrics used for social media ROI measurement, incorporation of paid social media into campaigns, and data ownership.