4A's Not Endorsing IAB's Viewability Guidelines
Read now on WSJ.com.
4A's Chief Digital Officer Outlines What It Will Take To Compete Read now on AdAge.com
78% of U.S. sees chance for 'positive social messages' Read now on Adweek.com
This fall, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.
The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.
NYC: 4A's Members and non-Members can join the waitlist to attend the 4A's Data Summit, which will be a half-day event at JWT's NYC office, keynoted by Jonathan Nelson, CEO of Omnicom Digital. Note: This event is sold out.
Webinar: Most agency people constantly have to get things done by working with people who don't report to them. Join Sheila Campbell of Wild Blue Yonder, as she reviews best practices for making things happen when you're not in charge.
Webinar: The world is drowning in data. But how do you separate the signal from the noise? Join Robin Hafitz, CEO Open Mind Strategy, who will review how to go from merely reporting information to extracting actionable insights.
Conference: Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote. Early registration deadline extended to Friday, January 31.