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  • 4A's Issues Media POVs:

    • Local TV Diaries: Read now
    • Data-Driven Video: Read now
    • Programmatic Buying: Read now

  • 4A's CEO Nancy Hill Talks Talent, Training and Trust

    Read now on WSJ.com

  • Why Agencies Need to Invest and Grow Their Talent In-House

    Read now on HubSpot.com

  • Women in Business Q&A

    Nancy Hill, 4A's President and CEO, shares some thoughts about women in the industry, and leading the 4A's.

    Read now on HuffingtonPost.com

  • How to Get the Most out of the 4A's

    This fall, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.









  • Open Letter From the ANA, 4A's, and IAB Concerning Measurement

    April 02, 2015

    The ANA, the IAB, the 4A's, and the 4A's Media Leadership Council, want to highlight the latest guidance developed by the MRC, "The Viewable Impression: Capturing the 'Opportunity to See' and the First Step to an Audience-Based Digital Currency."

    LMO Advertising Announces New Hires

    April 20, 2015

    LMO Advertising, a full-service communications agency in Arlington, Va., with an office in Baltimore, Md., announces two new hires.

    4A's Transformation 2016 Conference Set to Touch Down in Miami Beach

    March 31, 2015

    The 4A's is pleased to announce Loews Miami Beach, Florida as the home for next year's 4A's Transformation conference, which will be held March 21-23, 2016.
    Retrieving Data
    April 23

    How to Use Social Media to Attract New Business

    Webinar: Join Michael Gass as he discusses an inbound marketing plan for creating new business opportunities in as little as 30 days -- a program he has personally implemented and refined in over 200+ agencies.

    Learn More
    April 30

    Working Effectively with Teams

    Webinar: Join Brad Karsh of JB Training Solutions, and learn proven techniques to deal with potentially difficult co-workers. Gain the inspiration, understanding, and skills needed to develop deeper and longer-lasting internal partnerships that, ultimately, better serve your organization.

    Learn More
    May 7

    Go Back to School for a Day

    Creative Week Event: Guide high school students from strategy to execution in a friendly competition for school bragging rights. This daylong event begins in the classrooms of IAM and MECA, and ends with a party celebrating the industry partnerships contributing to the programs' success.
    Classroom Workshops: 9a-3p
    Industry Party: 6p-9p

    To inquire about volunteer opportunities, please contact Julius Dunn II

    May 19

    Strategy for Account Managers

    Seminar | NYC: This 4A's workshop, conducted by account planner Robin Hafitz, Open Mind Strategy, will provide the much needed opportunity for Account Mangers to develop and hone their strategic skills.

    Learn More

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