An open letter to the tech industry from 4A's President-CEO Nancy Hill: Follow the Digital Advertising Model. Read now on VentureBeat.com.
The 4A's has teamed up with MassChallenge in an effort to connect to Boston-based startups. On Nov. 6, four startups will compete for a chance to work with top agency talent. Learn more.
The 4A's is a proud sponsor of The 3% Conference in SF on Nov. 3-4, a movement dedicated to more female creative leadership in advertising. Over 50 speakers, including Cindy Gallop, John Gerzema, Nancy Vonk, Rebecca Van Dyck are coming to shape change.
On October 14, 2014, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.
The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.