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  • 4A's Launches Digital Ops Committee

    The new committee will focus on issues related to the digital supply chain. Read Now on MediaPost

  • 4A's Consulted on New Smithsonian Exhibit

    "American Enterprise" includes a section on the advertising industry and its role in American business.
    Learn More

  • Media Rating Council Announces Latest Viewable Impression Study Results

    Read now on PR Newswire

  • Op-Ed: 4A's Perspective on Media Rebates & Industry Transparency

    Nancy Hill, 4A's President and CEO, discusses the 4A's viewpoint and actions in this June 18 Op-Ed on Read Now

  • ANA and 4A's Unveil "Transparency" Task Force to Tackle Rebate Concerns

    The cross-industry task force is to establish best practices in transparency. Read now on

  • $9.6 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

    July 29, 2015

    2014 was another record year for the 4A’s Workers’ Compensation Program, with covered payroll growing to $9.3 billion and insured employees increasing to 139,000.

    4A's 2015 Labor Hourly Billing Rate Survey Report

    July 06, 2015

    This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.

    A&G Taps Jennifer Putnam as New Chief Creative Officer

    August 04, 2015

    Jennifer Putnam joins Allen & Gerritsen as new Chief Creative Officer.

    4A's Forms New Digital Operations and Technology Committee

    July 27, 2015

    The 4A's has established a Digital Operations and Technology Committee to address issues related to the digital supply chain for its member agencies.
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    Aug 18

    Getting Started on Strategy

    Webinar: The hardest part of developing a powerful strategy is often getting started. Join Robin Hafitz of Open Mind Strategy, as she teaches concrete exercises to develop strategies from scratch. Suitable for both junior and senior strategists.

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    Sep 10

    Creativity and Innovation

    Webinar: Agencies are under more pressure than ever to provide innovative, creative solutions to clients' challenges. Join business and strategic consultant Nancie Ruder, and learn ways to be creative despite deadlines, client pressures, and other challenges.

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    Sep 21

    Programmatic 101: The Future of Digital Media Buying

    Webinar: Programmatic is having a profound effect on digital media buying, replacing manual processes and allowing for an efficiency not previously achievable for advertisers. Join us and advance your practical knowledge of this game changing technology.

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    Oct 7

    Virtual IAAS

    Training: The 4A's Virtual Institute of Advanced Advertising Studies is a comprehensive training program that helps promising young talent jump-start their careers and increase their contribution to their agencies.

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