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  • 4A's Issues Media POVs:

    • Local TV Diaries: Read now
    • Data-Driven Video: Read now
    • Programmatic Buying: Read now

  • 4A's CEO Nancy Hill Talks Talent, Training and Trust

    Read now on

  • Why Agencies Need to Invest and Grow Their Talent In-House

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  • Women in Business Q&A

    Nancy Hill, 4A's President and CEO, shares some thoughts about women in the industry, and leading the 4A's.

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  • How to Get the Most out of the 4A's

    This fall, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.

  • POV: The Transformative Potential of Programmatic Buying

    March 25, 2015

    Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model.

    12th Annual Service Industry Advertising Awards Honors Millennium Integrated Marketing for Website and Special Video

    March 26, 2015

    Millennium Integrated Marketing, a branding, digital marketing and public relations firm, that integrates successful online and offline strategies for business growth, has been honored in two categories of the Service Industry Advertising Awards for 2015.

    4A’s High School Initiative Advisory Board Names Momentum Worldwide CEO Chris Weil as New Chairman

    March 24, 2015

    The 4A's, the trade organization representing U.S. advertising agencies, has named Momentum Worldwide Chairman/CEO Chris Weil as the new Chairman of its High School Initiative Advisory Board.
    Retrieving Data
    April 2

    Office Terrors: Slaying the Time Suckers

    Webinar: Join award-winning Jeff Hiller as he reviews best practices, using real-world examples, and shows you how to manage your time with expert efficiency.

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    April 7

    Account Management Workshop

    Seminar | NYC: How to Lead Clients, Grow Accounts and Partner With Creatives. Packed with best practice knowledge, this one-day workshop has received some of the highest evaluations ever attained by a 4A's sponsored seminar. Now in New York, Sheila Campbell will teach account service people the skills they need to become sharp account managers.

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    April 23

    How to Use Social Media to Attract New Business

    Webinar: Join Michael Gass as he discusses an inbound marketing plan for creating new business opportunities in as little as 30 days -- a program he has personally implemented and refined in over 200+ agencies.

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    May 19

    Strategy for Account Managers

    Seminar | NYC: This 4A's workshop, conducted by account planner Robin Hafitz, Open Mind Strategy, will provide the much needed opportunity for Account Mangers to develop and hone their strategic skills.

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