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  • 4A's Holiday Closure

    The 4A's will be closed for the Thanksgiving holiday on Thursday, Nov. 27 and Friday, Nov. 28.

  • After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

    78% of U.S. sees chance for 'positive social messages' Read now on Adweek.com

  • Hill Urges Tech Industry to Follow Digital Advertising Model

    An open letter to the tech industry from 4A's President-CEO Nancy Hill: Follow the Digital Advertising Model. Read now on VentureBeat.com.

  • How to Get the Most out of the 4A's

    On October 14, 2014, the 4A's conducted "How to Get the Most Out of the 4A's," a webinar discussing the range of services available to 4A's Members. View the archive video now.

  • MRC Guidelines for Impression Measurement

    The Media Rating Council (MRC) has issued a summary of considerations for the implementation of Viewable Impression Measurement. View the summary (PDF) or, more generally, learn more about the MRC now.









  • Research Insights | The Impact Of Multi-Platform Media On Opinion Leaders

    November 25, 2014

    The Erdos & Morgan Opinion Leaders Study provides unique insights into media consumption by opinion leaders involved in business, professions, associations, and government.

    Cactus Launches New Campaign for Colorado HealthOP

    November 24, 2014

    A new campaign, titled “Believe It” has been launched by Cactus for Colorado HealthOP this November.

    New Studies Show More Than Half Of Americans Think NFL's Recent Domestic Violence Issues Will Affect Super Bowl Ads

    November 17, 2014

    Well over half of Americans in general (62 percent) and advertising professionals in particular (65 percent) think recent domestic violence issues will affect Super Bowl advertising.
    Retrieving Data
    Dec 4

    How Agencies Can Create New Revenue Streams

    Webinar: Join Tim Williams, founder of Ignition Consulting, for a special webinar to learn how agencies can apply creativity to revenue generation and invest in their own financial success.

    Learn More
    Dec 9

    Best Practices for Creating an Integrated Creative & Media Strategy

    Webinar: Join industry veteran Beth Egan, as she shares proven best practices on how instill collaboration into agency planning processes including integrating creative and media into one overarching strategy, tips for effective creative and media brainstorming, case studies of award-winning examples and more!

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    Dec 11

    Digital Trends Round Up 2014 & The Outlook for 2015

    Webinar: Join Nick New, Managing Director of digital consultancy The Knowledge Engineers, who will review the big technology disruptions of 2014 and the innovations coming in 2015 for clients and agencies.

    Learn More
    Feb 3

    4A's Data Summit 2015

    NYC: Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC office, keynoted by Jonathan Nelson, CEO of Omnicom Digital.

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