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4A's Bulletins

Research Insights | Corporate Branding

May 15, 2013

Our newest Research Insights contains corporate rebranding success stories that can provide a valuable lesson for others contemplating a change.

2013 Employee Compensation Study Completed

May 10, 2013

The 2013 Employee Compensation final report, showing salaries as of January 31, 2013, has just been published.

4A’s Guidance | Agency Opportunity Screening Criteria

April 25, 2013

Agencies can dramatically increase new business performance by learning to be more selective in the pursuit of client opportunities. The 4A’s new business committee has developed guidance “4A’s Opportunity Screening Criteria.”

Agency News

Campbell Mithun’s Compass Point Media launches OdinRTB agency trading desk for retail/CPG clients

May 16, 2013

The Compass Point Media unit of Minneapolis advertising agency Campbell Mithun has launched an agency trading desk called OdinRTB for retail and consumer packaged goods clients, tying together real-time bidding (RTB) fueled by sophisticated analytics.

Jeff Kenyon Named Head of Planning at BBDO

May 09, 2013

Jeff Kenyon has been promoted to Head of Planning at BBDO New York.

Marcus Thomas Wins Lottery

May 07, 2013

The Ohio Department of Administrative Services, Columbus, has awarded Marcus Thomas, Cleveland, the primary agency (“Brand Development Agency”) role for the Ohio Lottery.

4A's Press Releases

4A's Names GroupM's John Montgomery Chairman of its Media Policy Committee

May 14, 2013

John Montgomery, Chief Operating Officer of GroupM Interaction, has been named chairman of the American Association of Advertising Agencies (4A’s) influential Media Policy Committee, it was announced today.

DAA to Senate: For Consumer Choice, Build on What Already Works

April 24, 2013

Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.

Negotiations Between SAG-AFTRA, 4A’s and ANA Result in Mandate for Ad-ID in All Commercial Production

April 24, 2013

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A's Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID.