Round Up: Rio Olympics 2016
The 2016 Olympics in Rio were an athletic bonanza for Team USA, but ratings fell short of gold medal standards.
- Read all about what is happening in the final hours of the 2016 Summer Olympics as the competition winds down.
- See which ads were most viewed during the 2016 Rio games.
- Swimmer Ryan Lochte is “radioactive” to most advertisers, at least for now.
- After kicking off with the lowest rated Opening Ceremony since 1992, ratings are still down but they are rebounding.
- Many of the ads have been memorable and shared widely via social media. Here’s a list of “most viewed” ads, according to Advertising Age.
- As of Monday, August 15, the U.S., leads the medal count but Britain is surging.
- Many local stations have found creative ways to get around showing the Olympics despite rigid rules.
- Television ratings have continued to lag behind the London Summer Games in 2012.
- U.S. Gymnastics has dominated the social media scene.
- Nike tapped Chance the Rapper to write a tune to unite USA’s basketball teams.
- On Monday, Nike ran an ad featuring U.S. Olympian Chris Mosier, the first transgender athlete to make a U.S. National Olympic team.
- The Olympics continue to be a showcase for advertisers to unveil new commercials. Samsung, Visa, Ralph Lauren and Nike have all run talked about ads.
- Advertisers will continue to monitor ratings for the 2016 Olympics. On Night Two, network viewership was down but ratings for NBCSN and the network’s digital properties were up.