Sarah Kruse Joins Mortenson Safar Kim as Vice President of Strategy & Planning

INDIANAPOLIS (March 2, 2017) – Mortenson Safar Kim (MSK) announced today that Sarah Kruse has recently joined the agency as its Vice President of Strategy and Planning. MSK is a full-service marketing communications agency serving a broad range of clients from its offices in Indianapolis and Milwaukee. Kruse will work out of the firm’s Indianapolis office.

“Sarah excels at understanding what makes consumers tick and infusing thoughtful insights into every brand touchpoint,” said Shannon Safar, MSK president. “She will spearhead strategy and research initiatives for our clients, leveraging her knowledge of consumer behavior and attitutdes, the retail environment and how consumers process the entire shopping experience.

Kruse was most recently strategic planning director at FCB Global in Chicago working on the agency’s Janssen Pharmaceuticals, Verisign and Cox Business accounts. Prior to that she was planning director on the One-A-Day and Citrical accounts at Energy BBDO and senior brand planner on the Subaru and Merrick Pet Care accounts at Carmichael Lynch. Earlier in her career, Kruse worked on the Tropicana account at Element 79 Partners and the Philip Morris and Showtime accounts at Leo Burnett.

“We are excited that Sarah is bringing her experience with major brands to MSK. She was a key contributor in developing integrated campaigns including TV, digital/social, retail, experiential and promotional programs for Bayer HealthCare, JC Penney, Subaru and Tropican Pure Premium,” added Safar.

About Mortenson Safar Kim
Mortenson Safar Kim (MSK) is a full-service marketing communications agency serving a broad range of clients with regional presence. Since 1967, MSK has propelled client brands forward with bold creative ideas and executions underpinned by insightful strategy. The agency works to help its clients rediscover their markets, uncover critical insights, and activate the raw power of creativity that moves brands forward. For more information, visit online at, on Facebook, Twitter, Instagram or LinkedIn.