“See It & Be It:” Melina Ex of Fetch

The 4A’s supports diversity and encourages ad agencies to develop teams that reflect the wide-range of consumers they serve. “The See It & Be It” series explores how to make it in Adland regardless of your gender, race, sexual orientation, etc. Here Melina Ex, Managing Eirector/East Coast for Fetch, shares some of her experiences. 

Ex established and headed up Fetch’s German office as Country Manager. A former resident of U.K. and Beijing, Ex brought global experience to the agency. Prior to joining Fetch, she served as CMO at 88tc88, a mobile service for music, games, apps and eBook growth in China. Before that, she was at Human Digital (part of the M&C Saatchi Group), consulting clients in areas of digital strategy, customer insights and monitoring.