Senate Kills Off FCC Privacy Regulations

The US Senate voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

The law would have required the providers (ISPs) to get explicit consent from users before allowing advertisers to buy or target against web browsing histories, geolocation, app activity or anonymized subscriber data like income and address.

Read more at AdExchanger.com