Super Bowl Rivalry Between Pepsi and Budweiser

In this corner for Pepsi, Cindy Crawford, Ray Charles and a Coke delivery guy with a secret passion for Pepsi (BBDO).

In this corner for the beer marketer, the Budweiser Clydesdales. Lizards and frogs and a series of knee-slapping sight gags (DDB, GSP).

This was the decade of the great creative Super Bowl face-off from two of the game’s largest advertisers. Overall, Pepsi won, but as the 1990s ended, Budweiser dominated.