Timeline categories include:

• Cameos: Popular figures have been popping up in advertising since it started. Here are some of the best cameos from famous people over the last 100 years.
• Characters: From the hilarious swagger of the Old Spice Man’s Man to the awkward charm of PC vs. Mac, these are some of the most memorable characters in advertising history.
• Design: Discover the moments that made design a lasting influence in advertising as far back as Uncle Sam, and why we haven’t looked back since.
• Diversity: When pivotal historical and cultural moments collide with brilliant creative minds, we get advertising that better reflects our society. Here are some of those moments.
• Firsts: Someone has to take the first step. Without these groundbreaking milestones, advertising wouldn’t be what it is today.
• Laughs: From laugh-out-loud lines to totally “out there” characters, these are some of the funniest moments in advertising that still resonate today.
• Lines: From “Just Do It” to “Where’s the beef?”, some lines just stick. These are the stories (and the creatives) behind a few of the greatest lines in advertising.
• Music: Love them or hate them, jingles have been a staple of the ad industry, cementing favorite brands in our collective memories. We list some of advertising’s greatest hits here.
• Tech: From the launch of the World Wide Web to the very first use of “bullet-time” (it wasn’t in that famous sci-fi movie you’re thinking of), these are the moments in tech that changed us forever.
• Women: We’ve come a long way in 100 years. Here we celebrate the evolution of how women have been portrayed in advertising, as well as key female figures who’ve shaped the ad industry.