In its fourth year, Advertising Week continued to raise the profile of our industry with highly successful events and programs. The New York City event kicked off September 24, and lasted through September 28. Sixty-thousand attendees from 40 nations attended 200 river-to-river activities that celebrated and touched on all aspects of our business—from digital revolutionaries to consumer-generated ads to an examination of presidential campaigning and political advertising.
An important focus of Advertising Week 2007 was inspiring young talent to see our industry as one that not only can provide professional opportunities, but that also speaks to the importance that the next generation places on social causes. To this end, topics such as Darfur, ACT Responsible and (Product)RED were highlighted during the Week.
Many organizing committee partners carried through on their commitment to the Week by hosting and sponsoring their own well-attended programs and conferences, including: POPAI; National Advertising Review Council (NARC); Interactive Advertising Bureau (IAB); Outdoor Advertising Association of America (OAAA); and Advertising Women of New York (AWNY).
Corporate partners for the Week included AOL, AT&T, CBS Radio, Microsoft, NBC Universal, Paley Center for Media, Panasonic, Radio Advertising Bureau, Univision, and Yahoo!