Reset Password| Help|
  • Print |
  • Share

Government Relations 

Adonis Hoffman, SVP and Counsel, AAAA, 2007 Media ConferenceFor our Washington, DC, office the past year was one of the busiest in recent history, as newly elected Democratic majorities in Congress sought to establish a more activist
agenda and several key regulatory agencies outlined ambitious new goals and priorities.

The most significant industry threat in over a decade came as a group of Congressional leaders sought to severely restrict—if not eliminate—direct-to-consumer marketing of prescription drugs, a $5 billion advertising category. The AAAA, along with other allied groups representing broadcasters, advertisers, newspapers, magazines, and pharmaceutical manufacturers, mounted a concerted campaign to educate these legislators about the consumer benefits of these ads and about the First Amendment right to market legal products. While industry arguments eventually prevailed, the outcome in both houses was uncertain right up until the final vote. This endeavor unified the industry and many of our members joined the effort by calling local Congressmen and sending letters and e-mails.

In another area of significance to our members, the AAAA continued to monitor proposals and initiatives involving marketing to minors, especially advertising for foods viewed as contributing to obesity in children, and served on the Joint Task Force on Media and Childhood Obesity.

AAAA staff also volunteer their time to coordinate the contributions of the marketing industry’s only political action committee, Professionals in Advertising (PRO-AD PAC).
PRO-AD PAC continues to be one of the industry’s most effective channels for outreach, representing all segments of the business—agencies, clients, media and public relations.

  • Print |
  • Share

PR Forum:
24/7 Always On Communications

May 14 | JWT, NYC
The industry’s top journalists, agencies and brand managers will convene for an open conversation about what's going on and what's next.
> Learn More

NY Seminar:
Strategy For Account Managers

May 15 | NYC
Send your account managers to improve their new business pitches and gain digital strategy insights.
> Learn More

More Seminars & Webinars
Spring 2014 | Nationwide
We have dozens of professional development events scheduled...
> View All Events

PR Forum 2014
Untitled 1
My Notebook

My Notebook

Untitled 1
 
Login error. Please try again.
Sign In