In 2008, the 4A’s awards programs—the O’Toole Awards for Creative Excellence
and the Jay Chiat Strategic Awards
—continued to gain in prominence, and plans are underway for major expansions in both programs.
The O’Toole Awards ceremony will take center stage at Advertising Week 2009
, while the Jay Chiat Strategic Awards will increase its international base as it celebrates the best creative thinking in the world.