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Conference Agenda 

2009 4A's Media Conference & Tradeshow
"The Consumer Is...Watching...Listening...Clicking...Connecting"
Wednesday, March 4 - Friday, March 6, 2009
The Hilton New Orleans Riverside


» View Speaker Profiles


Tuesday, March 3

6:30pm–8:30pm Mid-Sized Agency Media Directors Committee Meeting and Dinner (Committee Members Only) Sponsored by DOMedia

Wednesday, March 4

8:30am 4A’s Registration Desk Opens Sponsored by Audit Bureau of Circulations

9:00am Exhibitors May Begin Set-Up in Exhibit Hall

2:00pm–2:30pm

“Project Reinvention: Now Is the Time for Action”
Moderator: Harold S. Geller, senior vice president, digital initiatives, 4A’s

  • Irwin Gotlieb, global CEO, GroupM
  • Christopher Rohrs, president, Television Bureau of Advertising
  • Randall Rothenberg, president-CEO, Interactive Advertising Bureau

 

2:30pm–3:15pm

“Measuring the REAL Value of Internet Media”
Moderator: Geoff Ramsey, co-founder and CEO, eMarketer

  • Rex Briggs, CEO, Marketing Evolution
  • Kevin Clancy, chairman, Copernicus Marketing Consulting and Research; author of “Your Gut Is Still Not Smarter Than Your Head”
  • Joe Laszlo, director of research, Interactive Advertising Bureau
  • Jim O’Hara, president, media product leadership, The Nielsen Company
  • David L. Smith, founder and CEO, Mediasmith Inc.

3:15pm–3:45pm

“Inside Washington: A Conversation With David E. Sanger, chief Washington correspondent, The New York Times and Adonis Hoffman, senior vice president and counsel, 4A’s”

3:45pm–4:30pm

“New Business Models and Monetization of Marketing Service Agency Ideas & Work”
Moderator: Tim Williams, founder, Ignition Consulting Group

  • Candice Kersh, partner, Frankfurt Kurnit Klein & Selz
  • Patrick Sarkissian, founder and CEO, Sarkissian Mason
  • Jeff Stier, CEO, The Almian Group
  • Bill Tucker, CEO, MediaVest USA
  • Bryan Wiener, CEO, 360i
4:00pm Tradeshow Opens (Continues Through Reception)

5:30pm  Welcoming Reception in Exhibit Hall Sponsored by Television Bureau of Advertising (TVB)

7:30pm Opening Dinner

Thursday, March 5

7:00am 4A’s Registration Desk Reopens

7:30am Continental Breakfast in Exhibit Hall Sponsored by The New York Times

8:30am–8:35am General Session Opens
J. Stephen Perry, president-CEO, New Orleans Metropolitan Convention and Visitors Bureau

8:35am–8:50am Nancy Hill, president-CEO, 4A’s


8:50am–9:20am Marc Goldstein, CEO, North America, GroupM; chair, 4A’s Media Policy Committee

9:20am–9:50am

Michael Mendenhall, CMO and senior vice president, corporate marketing, Hewlett-Packard Company


 

9:50am–10:50am Live Consumer Panels: Real People Tell the Industry What We’re Doing Right ... And Wrong

9:50am–10:10am “Young Consumers Panel” (Age 20–30)
Moderator: Edward Cotton, strategy director, Butler, Shine, Stern & Partners

10:10am–10:30am “Baby Boomer Panel”
Moderator: Nancy Hill, president-CEO, 4A’s

10:30am–10:50am “Women 25–54 Panel”
Moderator: Mary Lou Quinlan, founder and CEO, Just Ask a Woman

10:50am–11:10am Coffee Break Sponsored by Retirement Living

11:10am–12:00pm

“We’ve Heard What Real Consumers Say About Media … What Is the Industry Doing About It Now?”
Moderator: Michael Kassan, principal, Media Link, LLC

  • Mike Bloxham, director, insight and research, Center for Media Design, Ball State University
  • Daryl Evans, vice president, consumer advertising and marketing communications, AT&T
  • Rich Gagnon, chief media officer, DRAFTFCB
  • Jim Kite, president, Connections Research and Analytics, MediaVest USA
  • Paul Silverman, director of media services, Novartis Pharmaceuticals Corporation
12:00pm–2:00pm Buffet Lunch in Exhibit Hall and Tradeshow Reopens for Viewing

2:00pm–3:00pm

“Developing Ideas for the New Patterns of Media Consumption: The Creative View”
Moderator: Stephanie Clifford, media reporter, The New York Times

  • Rick Boyko, brandcenter director and professor, creative, VCU BrandCenter 
  • Dan Cutforth, co-founder, Magical Elves (“Project Runway” and “Top Chef”)
  • Cameron Death, vice president, digital content, NBC Universal
  • Rob Reilly, partner and co-executive creative director, Crispin Porter + Bogusky
3:00pm–3:15pm

Coffee Break Sponsored by Arbitron

 

3:15pm–4:15pm

Two Concurrent Breakout Sessions (Will NOT Be Repeated)

1) "Communications Planning; Reality or Hype?"
Moderator: Jack Myers, president, Myers Publishing LLC

  • Lisa Donohue, president, Truth and Design Group, MediaVest USA
  • Janet Fitzpatrick, worldwide director of communications planning, Initiative Worldwide
  • Mike Hess, executive vice president of research, data and insights, Carat USA
  • George Blair Scribner, senior vice president, account planning, Digitas
  • Antony Young, CEO, Optimedia US

2) “Digital Video: Who’s Making It? It’s Not Just the Consumer..."
Moderator: Rob Norman, CEO, GroupM INTERACTION Worldwide

  • Ryan Magnussen, found and CEO, Ripe Digital Entertainment
  • Kevin McGurn, vice president, national sales, Hulu
  • Jeff Minsky, director, emerging media platforms, OMD Ignition Factory
  • Suzie Reider, head of ad sales YouTube and Google Display, Google
4:00pm Tradeshow Reopens

5:00pm–7:00pm Tradeshow Is Open With Cocktail Reception

7:00pm Tradeshow Closes; Dinner on Your Own

Friday, March 6

8:00am–9:00am Breakfast

9:00am–9:40am

General Session Reopens
"This Just In: What I Couldn’t Tell You on TV"
Bob Schieffer, anchor, CBS; chief Washington correspondent, CBS News

9:40am–10:25am

“Can Social Marketing Be Monetized Without Screwing Up the Consumer Experience?”
Moderator: Josh Bernoff, vice president and principal analyst, Forrester Research; co-author of "Groundswell"

  • Joe Abruzzo, executive vice president, director of research, MPG North America
  • Pete Blackshaw, executive vice president of digital strategic services, Nielsen Online
  • Heidi Browning, senior vice president, insight and planning, MySpace
  • Sarah Fay, CEO, Aegis Media North America
  • Joe Marchese, president, SocialVibe
  • Zaw Thet, co-founder and CEO, 4INFO

10:25am–11:10am

“Heads of the Media Families Make You an Offer You Can’t Refuse”
Moderator: Jonah Bloom, editor, Advertising Age

  • Jerry Buhlmann, CEO, Aegis Media
  • Maria Luisa Francoli, global CEO, MPG
  • Irwin Gotlieb, global CEO, GroupM
  • Matt Seiler, global CEO, Universal McCann
  • Page Thompson, CEO, North America, Omnicom Media Group

11:10am Media Conference Concludes

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