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2009 Media Tradeshow Exhibitors Descriptions & Booth Numbers 

The 2009 4A's Media Tradeshow will be held in the Grand Salon, on the first level of the Hilton New Orleans Riverside. (Updated 2/20/09)

The Advantage Software Company, Inc.
Booth 408

119 Backstretch Lane / Mooresville, NC 28117 / (800) 841-2078 / Fax: (704) 662-9982

Contacts: Ellen Coulter, president, / Mike McGee, regional sales manager,

With more than 500 clients, The Advantage Software Company is the leading provider of agency management software for advertising agencies. For more than 30 years Advantage has led the industry with a wide range of solutions including client server, browser-based and hosted solutions for PC and Mac workstations. Advantage software supports 100 percent of the workflow and automation needs of all agency roles including media, creative, account service, production, traffic, accounting and management.
Advantage includes robust media programs such as full-featured print, Internet, and out of home estimating and buying. Browser-based MEDIA CALENDARS displaying schedule and traffic information, vendor specifications, and media global edits are just a few of the exciting tools available. All this, in addition to unique “integrations” with popular third-party media systems and the ability to completely integrate and manage all types of media has made Advantage one of the most popular systems on the market today.


Advertising Age
Booth 605

711 Third Avenue / New York, NY 10017 / (212) 210-0100 / Fax: (212) 210-0111

Contacts: Jackie Ghedine, managing director, sales, / James Kelley, senior marketing manager,

Advertising Age ( is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today’s complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special-event brands for the insights and analysis they need to succeed.


Advertising Week
Booth 305

875 Avenue of the Americas / Suite 2400 / New York, NY 10001 / 212-967-0091

Contacts: Matt Scheckner, Executive Director, / Jillian Mellone, Vice President, Marketing & Account Management, / Lance Pillersdorf, Vice President, Marketing & Development,

Now entering its sixth year, Advertising Week has become the largest assembly of advertising and media leaders in North America, drawing thousands of participants from more than 30 countries. Above and beyond celebration, the mission of the Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. Advertising Week brings together a broad range of disciplines in the advertising industry to conduct joint and industry-silo specific meetings, keynotes and panels, major conferences and expositions and special events. Registration is now open at


Alloy Media + Marketing
Booth 702

151 West 26th Street / New York, NY 10001 / (866) 360-9788 / Fax: (212) 329-8460

Contacts: Mark Businski, vice president, sales,, (212) 401-0025 / Elizabeth Hellman, vice president, corporate marketing,, (212) 401-0045 / Randy Graf, senior vice president, sales,, (717) 418-5757

Alloy Media + Marketing has the insights and assets to engage consumers all day, every day, through contextually relevant environments. Our unique surround strategy is designed to employ unavoidable media that drives consumer response. We help clients integrate their messages into the everyday lives of tweens, teens, college students, young independents and consumers nationwide. Our strategies, platforms and programs are unmatched. Newspapers, out-of-home, print, online, direct marketing, sampling and promotions, events and field marketing: our assets cut through the media clutter because they are fully integrated into the lifestyles of consumers and can’t be ignored. We believe that reaching out to consumers in the places they study, work, and play is the most effective, targeted and efficient way to activate brand recognition and awareness. Led by an experienced and knowledgeable team, we bring a legacy of professionalism and well-established procedures and controls to every campaign we undertake.


Brite Media Group
Booth 710

50 First Street, Suite 600 / San Francisco, CA 94105-2418 / (818) 849-3569 / Fax: (888) 755-5282

Contact: Greg Martin

BriteVision: BriteVision created the AdSleeve, giving advertisers the opportunity to become an integral part of the daily coffee habit of Americans distributing over 18,000,000 AdSleeves every month. AdSleeves and Café Dominations programs are available throughout the BriteVision network of 6,000-plus café and retail locations.
Gsamedia: GSA Media’s powerful Gas Station Advertising billboards allow advertising to connect with consumers during low-distraction moments when people are outside their cars pumping gas. GSA Media has a network of more than 10,000 partner stations. Programs are available in the top 30 DMAs, as well as smaller markets.

Advertickets: AdverTickets hand delivers your advertising message through its national Valet Ticket Network at upscale bars, restaurants, hotels and Parking Garage Domination programs. AdverTickers also offers machine-issued Parking Garage Tickets in major shopping venues and business centers, Currency Jackets at the 2,400-plus check cashing locations and Greyhound Bus ticket jackets.

National Indoor: National Indoor puts your message in front of the consumers at their favorite venues for eating, drinking and socializing. These indoor lifestyle networks comprise more than 12,000 boards in bars, restaurants, nightclubs and other retail locations in the top 20 DMAs.


CARE Media Holdings Corp
Booths 815 / 816

5625 West Waters Avenue, Suite E / Tampa, FL 33634 / (813) 888-7330 / Fax: (813) 888-7375

Contacts: Philip M. Cohen, president/CEO, / Elaine Mann, director advertiser sales, / Sky Kelley, national accounts manager, / Shannon Kitson, marketing coordinator,

CARE Media Holdings Corp, through its brands PetCARE TV, KidCARE TV, and Women’s HealthCARE TV, produces and delivers advertiser-supported educational programming to millions of consumers through veterinary, pediatric and Ob/Gyn offices throughout North America. The captive-audience networks broadcast short informational video segments interspersed with relevant advertising at point of care, educating caregivers on pertinent health care issues and encouraging viewer/physician discussion during the examination.


Catalina Marketing
Booths 301 / 303

200 Carillon Parkway / St. Petersburg, FL 33716 / 727-579-5000

Contacts: Will Rose, executive director, marketing, (727) 563-5684 / Neal Ryan, executive director, advertising, (847) 598-7017

Catalina Marketing™ is the global leader in behavior-based marketing solutions, providing brand manufacturers, retailers and health care providers with targeted marketing solutions to meet growth objectives.

Catalina Marketing™ also offers the most precise advertising and promotions medium in the world via its Pointer Media Network™; a unique closed-loop system enabling behavioral targeting and response metrics on a mass scale.

For more than 25 years, and through pioneering technology, Catalina Marketing™ reaches the right consumer at the right time with the right message, wherever consumer packaged goods and healthcare products are sold.


Clients & Profits Worldwide
Booth 506

4755 Oceanside Blvd. / Suite 200 / Oceanside, CA 92056 / (760) 945-4334 / Fax: (760) 945-2365

Contacts: Mark Robillard, Mary Peczeli, Donna Lynn Johnson,

Clients & Profits X is a complete agency-proven job and media tracking, costing, billing, and accounting system for small to mid-size ad agencies, graphic design firms, PR firms and other creative businesses.

One agency, one system: Clients & Profits X replaces all of your existing job tracking, production, time keeping, and accounting systems. That’s because Clients & Profits X is a complete agency management system—one that’s specially designed to integrate both the shop’s creative side and business side. It’s not a modular system, so there are no expensive and complex modules or pieces to buy and maintain. Everyone in the shop uses the same system for everything they need to do, whether it’s account service, media buying, estimating, traffic, billing, or accounting. It’s everything you need to run things better, faster, more accurately.


COREMedia Systems, Inc.
Booth 603

695 Route 46 West / Suite 403 / Fairfield, NJ 07004 / (973) 276-0882 / Fax: (973) 276-0891

Contacts: Kevin Gaffney, vice president, sales and marketing, / Dave Blome, vice president, sales and marketing western region,

COREMedia Systems Inc., is the leading provider of software products and services to the direct-response advertising community. COREMedia’s DR product CoreDirect provides buy maintenance and response analysis for more than 130 leading direct response agencies, buying services and product companies.


Booths 709 & 711

One Marconi Place / 274 Marconi Blvd., Suite 400 / Columbus, OH 43215 / (866) 939-3663 / Fax: (614) 291-9040

Contacts: Ken Sahlin, vp sales & marketing, / Laura Brooks, business development manager, / Kim Ramser, business development manager, / Matt Warholic, business development manager,

DOmedia is an online marketplace designed to connect out-of-home and alternative media buyers and sellers as efficiently as possible. Intuitive search tools enable media planners, buyers, strategists and agency personnel to quickly comb our extensive database for the best advertising opportunities that meet their needs. We work with hundreds of media providers nationwide to complete in-depth profiles, including photos, videos, descriptions, downloadable media kits, and more, giving agency and advertising associates the information they need, when they need it … anytime, any place.
From digital networks to street teams to wallscapes and everything in-between, DOmedia is the single-source destination for a world of advertising opportunities.


Donovan Data Systems
Booths 401 & 403

115 West 18th Street / New York, NY 10021 / (212) 633-8100 / Fax: (212) 633-5558

Contact: Ken Breen, marketing director, (212) 633-5642,

Our company, Donovan Data Systems, is the leading systems and software provider to the advertising industry. After renewing IPG’s MediaBrand’s North American business, DDS now handles 13 of the top 15 U.S. media agencies, along with Publicis Media Group’s GM Planworks.

This year, we are showcasing our new product for digital media, iDesk. Developed with many of the leading U.S. and UK interactive media groups, iDesk is an interactive campaign management application that integrates with the two leading adservers, DoubleClick and Atlas.

iDesk initially will steward an interactive campaign from media plan conception all the way thru to bill/pay. Along with integration to the leading commercial adservers, iDesk will support agency business processes and provide scalability as the interactive/digital marketplace continues to grow.

Please stop by booths 401/403 for an iDesk demo, and a discussion about our plans for future enhancements inside the No. 1 application among leading interactive planning departments across North America and Western Europe!!


Experian® SimmonsSM
Booth 406

600 Third Avenue / 16th Floor / New York, NY 10016 / (212) 471-2850 / Fax: (212) 471-2940

Contacts: Jim Tobolski, sales director / Maria Iarocci, account director / Chuck McMurray, account director

Experian® SimmonsSM is a full-service market and consumer research organization dedicated to enabling clients optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer.


Harris Corporation
Booth 402

4393 Digital Way / Mason, OH 45040 / (800) 231-9673 / (513) 459-3700 / Fax: (513) 701-5301

Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions that span the entire media delivery chain. The Harris ONE™ solution brings together highly integrated and cost-effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.

About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of $5.4 billion and 16,000 employees—including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at


Ipsos Mendelsohn
Booth 810

841 Broadway / New York, NY 10003 / (212) 677-8100 / Fax: (212) 677-8833

Contacts: Anne Wagner, vice president, / Richard Vogt, vice president,

Ipsos Mendelsohn, a division of Ipsos MediaCT and formerly known as Monroe Mendelsohn Research, is an internationally recognized, full-service marketing and media research company. Its flagship syndicated study, The Mendelsohn Affluent Survey, is the definitive source for targeting America’s affluent consumer segments. The Mendelsohn Affluent Survey offers agencies and their valued clients, unique perspectives on how upscale households use media and a multitude of products and services, informing everything from creative execution to strategic and communications planning and buying. In addition, the most senior business executives across large and influential companies are profiled in companion syndicated survey, BE:USA. Ipsos Mendelsohn provides a suite of sophisticated custom research services including recontacts of Mendelsohn Affluent respondents, 360 Planner (a proprietary consumer mix modeling tool) and The Mendelsohn Affluent Panel of 50,000 affluent adults. These and other innovative solutions are the hallmark of Ipsos Mendelsohn’s understanding of America’s Affluents and the luxury marketplace.


LearnSomething, Inc.
Booth 400

2457 Care Drive / Tallahassee, FL 32308 / (850) 385-7915 / Fax: (850) 385-7964

Contacts: Steve Roden, CEO, / Rick Fuelling, COO, / Bob Petisi, director of shopper marketing,

ShopperAssist™—Collaboration, innovation, satisfaction!

Shopper marketing isn’t just a game, but LearnSomething has developed a new way for all players to win. We bring retailers and manufacturers together to collaborate on creating solutions for everyday consumer problems. The result is a vast library of product category content that defines need states and the regimens and remedies consumers can use to achieve the results they want. Consumer solutions can be delivered in the aisle—on interactive digital signage or through retail staff interacting with customers—or on the Web through consumer Web sites that drive consumers into stores.

When you sell one item at a time, you compete on price. When you sell solutions, your customers: take home value that they’ll use and appreciate every day and you will develop a long-term relationship with your brand, store and staff.


LevelVision LLC
Booth 707

3959 Electric Road SW / Suite 330 / Roanoke, VA 24018 / (540) 904-5670 / Fax: (540) 904-5673

Contacts: Bob Martin, president/CEO, / Maggie Radford, advertising sales manager, 

LevelVision LLC is a place-based digital signage media company that, through a combination of unique technology and carefully selected venue networks, enables advertising and promotional clients to reach attractive and otherwise elusive audience segments with dynamic video messaging. The company’s solutions are protected by 46 issued U.S. and foreign patents with over 1,000 claims issued and 86 pending patent applications containing another 3,000 potential claims worldwide. LevelVision was founded in September 2005 and currently employs 19 full-time people in Roanoke, Virginia and San Francisco.

LevelVision recently launched the College Bookstore Network (LevelVision:College), the leading Digital-Out-Of-Home (DOOH) media network targeted to college students. To date, the company has deployed its IntelliMat® product in over 300 college bookstores, with plans to expand into other related verticals such as college union centers, dormitories, and sports arenas. This well dispersed network covers 49 of the top 50 DMAs across 44 states, representing 226 institutions in more than 230 cities.


The List
Booth 708

1440 Dutch Valley Place NE / STE 1000 / Atlanta, GA 30324 / (404) 350-0600 / Fax: (404) 350-0608

Contacts: Maureen Cole, marketing director / Ryan Strohm, sales executive

The List ( is a leading provider of corporate marketing data. Subscribers of The List use the business development tool to sell marketing solutions, secure partnerships, gain sponsorships and build RFPs. Established in 1995, and headquartered in Atlanta, The List offers new business development solutions to clients throughout North America. The contact database is verified and updated every 120 days and is considered a mainstay among media and ad agencies who seek the most accurate contact information.


Mangia Media, Inc.
Booth 311

164 Deerfield Rd. / Water Mill / NY 11976 / (631) 726-2500 / (631) 726-2087

Contacts: Eric Cohen, Principal, / Joyce Shulman, Principal,

Mangia Media is the Nations leader in pizza box advertising and offers a host of food service based media opportunities including Chinese take out container ads, coffee cup ads, as well as pizza box ads. Select clients include ABC-TV, Visa USA, Alka-Seltzer, The History Channel, AT&T, Comcast, Army National Guard and many, many more. 
Mangia Media’s exclusive distribution chain and demographic targeting provides the highest level of reliability and the greatest value for our advertising clients.


Booth 511

3899 N. Front Street / Harrisburg, PA 17110 / (717) 703-3030 / Fax: (717) 703-3022

Contacts: Kevin Wert, director, new business development, / Matthew Caylor, account executive, online, / Wes Snider, account executive,

MANSI Media has newspaper ad placement down pat. And we should, we’ve been placing print for over 16 years. Born of the newspaper industry, we know it well. Clients, ad agencies, media placement networks—they’ve all come to us to manage their campaigns. They know that whether it’s placing in 5,000 newspapers or five Web sites, MANSI Media makes it happen—every time. Your campaign can be local, national or international. It can be in small community newspapers, major metros or niche publications. It can be for a bank, a hospital or a non-profit. If it’s print or local online, we’ve got you covered.

So when you find yourself needing some help placing your next newspaper campaign, print or online, give us a call. MANSI Media will help you research, plan and place while paying the same rates as if you placed the ads yourself.


The Media Audit
Booths 806 / 807

10333 Richmond Avenue / Suite 200 / Houston, TX 77042 / (713) 626-0333 / Fax: (713) 626-0418

Contacts: Bob Jordan, president, / Phillip Beswick, evp, / Karen Marvin, manager, local market advertising agency,

The Media Audit is a syndicated local-market, multimedia, qualitative audience survey that covers radio, newspapers, other local publications, television, outdoor advertising, cable TV, the Internet and over 500 qualitative targets, including extensive demographics, consumer shopping information, purchasing plans for high-ticket products, leisure activities and other consumer related activities in 85 local U.S. markets.


MediaBank LLC
Booths 604 / 606 / 608

600 West Chicago Avenue / Suite 830 / Chicago, IL 60654 / (312) 676-4646 / Fax: (312) 334-2789

Contacts: Greg Koerner, Chief Revenue Officer, / Anne Marie Checcone, senior vice president, operations, / Ron Levy, senior vice president,

Privately held, Chicago-based MediaBank is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools.

MediaBank delivers advertiser-focused tools that streamline the management of complex multi-media campaigns for global advertisers. Our suite of product solutions offer a secure forum that allows advertisers to access data on every conceivable form of media available in the market through a scalable procurement platform that provides a holistic view of digital and analog media spend.

The cornerstone of MediaBank’s solution is MediaBank Order Management and Analytics Suite. Our comprehensive suite of products includes:
• O|X, Agency Operations Platform • A|X, Analytics 
• A|V, Premium Agency Suite • C|D, Content Depot
• F|P, Finance & Production • X|G, Buy—Sell Connectivity
• I|Q, Data Warehouse.


Media Framework
Booth 509

24 East Avenue / New Canaan, CT 06840 / (203) 801-5228 / Fax: (203) 801-5229

Contact: Kathleen Coffey, president,

Media Framework provides the advertising industry with analysis tools for each local market to assist them in the process of making informed decisions. Focus is on media planning and buying as well as market research and event planning. Services include Snapshots Market Profiles and Marketing Opportunities Management Alliance (MOMA).
Snapshots Market Profiles, our flagship service, provides the advertising industry’s only single source of market profiles utilizing the leaders in local market research. It compiles research from many sources to create the industry’s only comprehensive multi-source market profiles. It is the “first-read” for advertising agencies and advertisers to gain an understanding of what makes each market unique and a guide to the leaders in local market research. Snapshots Interactive software is now web based. Visit us at

Snapshots Interactive Overview: Comprehensive market profiles for all 210 DMAs and all Arbitron MSAs include:

  • Demographics
  • Consumer Measures
  • Lifestyle Profiles
  • Multimedia Maps
  • Media Costs
  • Media: TV, cable, radio, magazines, newspaper, outdoor, internet
  • Market Expenditures
  • New: State and National Modules
  • Retail Information 

Research Companies Include:

  • Audit Bureau of Circulations
  • Media Audit
  • The Arbitron Company
  • Media Market Resources
  • CIA Factbook
  • Nielsen Media Researc
  • Claritas
  • Scarborough Research
  • Dataworld
  • SQAD
  • EarthSense
  • TNS/Media Intelligence
  • …and more.

New in 2009! MOMA
MOMA is the Acronym for Marketing Opportunities Management Alliance, an innovative way to identify, integrate and manage media and marketing opportunities for advertising agencies. It has been established to provide agencies with a single-source solution to house the ever-expanding universe of media and marketing opportunities. It will bring together the data management expertise of three companies: the broadcast media expertise of Media Market Resources; the cross media and syndicated research expertise of Media Framework; and the print media and media planning expertise of Mediaspace Solutions. Media included: TV; radio; network cable; daily newspapers; consumer magazines; top interactive Web sites; and, of course—multimedia ownership of media and marketing properties. Each outlet will have a unique identifier designed to integrate with buying software, planning software and internal agency systems.


Media Market Resources, A Division of M Street Corporation
Booth 509

365 Union Street / Littleton, NH 03561 / (800) 248-4242 / Fax: (603) 242-2872

Contacts: Kathleen Coffey, svp strategic development and electronic sales, / Deirdre Brousseau, client service coordinator,

Media Market Resources is the leading source of broadcast and cable information to media planning and buying decision makers at advertising agencies and media specialists. Our business is dedicated to tracking all the television, radio and cable statistics required by advertisers and agencies to make informed decisions about stations, systems and interconnects, as well as ownership, historical and technical information.

Precisiontrak, used as a primary source by the largest advertising agencies and media buying and planning specialists, is a Web-based media information application with an interactive viewing and drill-down interface as well as comprehensive downloading capabilities for television, cable and radio. Features include: Stations, owners, reps, networks, formats with contacts, technical and historical information, daily FCC ownership and call letter changes, consolidation reports, format analyses, and more. Instant custom downloads in Excel and subscribers receive free access to data via other planning and buying media software programs such as Donovan, Strata, Tapscan, Arbitron’s PrintPlus, Datatech and Act 1 Systems.

New Options in Precisiontrak:
Media Space Solutions Daily Newspaper: This module provides rates, technical, and contact information in an interactive format with downloading capabilities.
Precisiontrak Express: A simplified version of Precisiontrak exclusively designed for small agencies. An affordable way to upgrade from printed reports and have access to daily updates.

Our Datatrak services are also avaible in printed and alternative electronic formats:
TV & Cable Datatrak—Printed Directory
Radio Datatrak—Printed Directory
Datatrak on Diskette—Custom data available for hundred of criteria in many formats
Inside Radio—The radio industry’s definitive source of daily news and information. Subscriptions are available via e-mail, the Web and via fax.

Contact Kathleen Coffey at (203) 801-5228 to take a tour of Precisiontrak and the new Newspaper database.


Media Monitors
Booth 503

445 Hamilton Avenue / 7th Floor / White Plains, NY 10601 / (914) 428-5971 / Fax: (914) 259-4541

Contacts: Mike Smyth, sales executive, / Rosemarie Keating, sales executive,

Media Monitors … we know spots!
Identify commercials on radio stations, local cable channels, broadcast TV, plus print ads appearing in major metropolitan newspapers. Access broadcast and print ads online, the same day they appear. Media Monitors data is the source for radio airplay data used by Wall Street media analysts. Track commercial occurrences anytime, see and hear creative of the broadcast or print ad. Analyze your advertisers and their competitors.

The world’s leading provider of broadcast and Webcast software, serving more than 7,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide.

The Media Monitors broadcast content recognition process is protected by U.S. Patent 5,437,050 and additional patents pending.


Booth 107

770 Broadway / 7th Floor / New York, NY 10003 / (646) 654-5100 / Fax: (646) 654-5351

Contact: Geraldine FitzGerald, publisher,

Mediaweek is the preeminent brand offering in-depth coverage of all the major ad-supported media—television in all forms (network, cable, syndication and local), digital media, out-of-home, radio and print—tracking programming and content decisions and how advertising dollars follow them. Content is offered through a weekly magazine, a Web site with several offshoots (including microsites, enewsletters and online video), and face-to-face events. Mediaweek provides unbeatable upfront-marketplace coverage (in all three forms) every spring, and takes a leadership position in the industry with its annual “Media All-Stars” and “Media Plan of the Year” awards events.


Miami Ad School
Booth 805

 955 Alton Road / Miami Beach, Florida 33139 / (305) 538-3193 / Fax (305) 538-3724

Contact: Pippa Seichrist President & Co-Founder, / Bonnie Lunt,

Boot Camp for Communication Planners launching in Fall 2009

About Miami Ad School

Founded 15 years ago, Miami Ad School is known as the “School for Pop Culture Engineering” and offers innovative education programs which go where no other institution has dared. Miami Ad School is the only truly global educational network for the marketing communications industry, offering students the opportunity to study and intern in up to five different locations around the world: Miami, Minneapolis, San Francisco, Hamburg, Madrid and Sao Paulo. Through partnerships with more than 50 companies, students can spend their second year of school getting hands-on experience and learning from working professionals at companies in up to four different cities including: London, Sydney, New York, Chicago, Boulder, Dallas, Amsterdam, Dubai, Berlin, Sao Paulo, Moscow, Budapest, Beijing, Brussels, Moscow, and Shanghai. Graduates of the school currently work around the globe at interactive firms, ad agencies, entertainment companies, ideation companies and corporations.
For the past four years the Gunn Report, which ranks agencies globally, has named Miami Ad School among the most awarded schools in the world, based on the quality of awards received by students. Students can study: art direction, copywriting, digital design, account planning and communication planning.


National Mobile Billboards, LLC
Booth 704

5461 NW 21st Avenue / Fort Lauderdale, FL 33309 / (800) 544-3305 / Fax: (954) 777-9995

Contacts: Frank E. Yon, / Marty Glazer, / Lisa Tyrrell,

National Mobile Billboards (NMB) provides the largest eco-friendly mobile media fleet in North America, offering a variety of media choices such as Mobile Billboards, Mobile Adbikes, Projection Media, Segway PT’s, as well as Street Sampling opportunities. NMB offers guaranteed Proof of Performance, which includes GOOGLE Earth GPS Technology. Stop by our booth and allow us to show you why NMB can make a difference in your next campaign.


National Newspaper Placement Service, Florida Press Service
Booth 411

766 N. Sun Drive / Suite 2090 / Lake Mary / FL 32746 / / (407) 429-2350 office / (850) 702-0784 fax

Contacts: Melanie Mathewson, Vice President, Advertising, / Joan Marchand, Key Accounts Manager,

Florida Press Service and its placement company National Newspaper Placement Services (N2PS) are here to make your media buying easier. Through a national network of newspapers, N2PS is a media buying service for clients who have a newspaper media plan and need it placed locally or nationally. Placement services cover all newspaper advertising not limited to ROP, preprints, online and unique ad units. Our highly skilled and experienced sales, marketing and account management professionals provide a broad spectrum of advertising/marketing services including: contract negotiation and management, pricing and mechanical information, circulation, customized billing and publication verification and newspaper market research and analysis.


The Nielsen Company
Booths 101 / 103 / 109 / 111

770 Broadway / New York, NY 10003 / (646) 654-8300 / Fax: (646) 654-8363

Contact: Dave Thomas, president, media client service

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York. For more information, please visit,


The Nielsen Company/Interactive Market Systems
Booth 105

770 Broadway / 15th Floor / New York, NY 10003 / (646) 654-5900 / Fax: (646) 654-5901

Contacts: Paul Baynton, general manager, / Joanne van der Burgt, executive vp sales, / Lisa Finn, vp US Sales,

IMS, the world’s largest international supplier of media planning and research systems, offers a fully integrated suite of software products to meet all of your media and marketing challenges. IMS serves more than 1,200 agencies, advertisers, and media sources including 85 percent of the top 50 agencies and many of the top media companies.

IMS provides access to more than 1,200 databases, including syndicated media, marketing, consumer, trade, domestic and international data, as well as proprietary studies.

Last year IMS launched a whole new platform―Clear Decisions. This revolutionary new software platform analyzes media and marketing data and has been designed to work the way you do. As a result, breakthrough drag & drop coding, visual editing, and enhanced investigative techniques will allow everyday users to mine the data for insight far more quickly. In addition, custom report templates and hundreds of chart options allow you to create presentation ready reports customized for your business. IMS Clear Decisions utilizes the newest Microsoft .NET technology and incorporates the functionality of Microsoft Office 2007.


Outdoor Advertising Association of America
Booth 502

1850 M Street NW / Suite 1040 / Washington, DC 20036 / (202) 833-5566 / Fax: (202) 833-1522

Contacts: Nancy Fletcher, president & CEO, / Stephen Freitas, Chief Marketing Officer, / Makeda Kefale, marketing programs manager,

OAAA is the leading trade association representing the outdoor advertising industry. Founded in 1891, OAAA is dedicated to uniting, promoting, protecting and advancing outdoor advertising interests in the United States. With nearly 1,000 member companies, OAAA represents more than 90 percent of industry revenues.

OAAA works to create a fair legislative, regulatory, and legal environment for outdoor advertising. It helps create demand for the outdoor medium; provides compelling and credible information about the industry; and works with OAAA members to improve outdoor advertising operations by promoting safety, quality and appearance.


OneDomain, Inc.
Booth 409 and

2820 Columbiana Road / Birmingham, AL 35216 / (205) 313-3995 / Fax: (205) 313-3988

Contacts: Greg Calhoun, vp marketing, / Fred Rains, southeast account executive, / Carlos Edmonds, agency account manager,

OneDomain supplies buying tools for the media community. We primarily compete with Strata and MRP to provide next-generation tools that tie together agencies with stations. Our Ebiz4TV is a product that is of NO CHARGE to our agency clients that allows any agency to experience electronic avail requests and stewardship with very little effort. OneDomain is U.S.-based and all of our operations and code are written by industry savvy professionals.


Booth 309

107 Hemlock Drive / Rio Grande, NJ 08242 / (609) 408-8000 / Fax: (609) 889-1359

Contacts: Gary Rudy, Bea Rudy

PaperChain is a group of FREE COMMUNITY PAPERS representing over 72 Million AUDITED CIRCULATION. The network links you to the most comprehensive group of local media in the country. Today FREE COMMUNITY PAPERS are published in every major market and nearly every town. In recent years the newspaper industry has shifted with paid media on the decline, and local media flourishing  Please learn more at Booth 309.


Pointlogic USA Inc.
Booth 501

380 Lexington Avenue / 17th Floor / New York, NY 10168 / (212) 551 7999 / Fax: (646) 349 2374

Contacts: Peter Kloprogge, president & co-founder, / David Eastman, vice president, sales, / Nicole Alexander, vice president, client relations,

Pointlogic delivers integrated marketing communications planning and marketing ROI solutions by combining research, modeling, and flexible software tools to enable smart decisions. Pointlogic offers solutions designed to address all the key stages of the communication planning process. Some examples are:

  • M3 bridges media and messages to improve market share. M3 combines respondent-level research, ROI modeling and software to quantify how consumer contact points combined with the appropriate message grows market share.
  • Compose is a unique tool that evaluates more than 35 media channels on their ability to deliver specific campaign goals. Comprised of two survey components—one large-scale and consumer-based, the other formed of experts from media agencies. Compose integrates detailed media consumption and cost information.
  • Chorus. Pointlogic’s communication planning solution applies a combination of modeling services, consultancy, and software to the communications process. It helps advertising professionals improve and forecast short- and long-term sales while reducing risks, deepening insights and performing better in overall management.


Polar Mobile
Booth 307

156 Front St. W / Suite 402 / Toronto, ON, M5J 2L6 / (416) 907-9611 / (416) 981-7843

Contacts: Kunal Gupta, CEO, / Gaurav Jain, COO,

Polar Mobile is a leading North American mobile solutions provider. Polar’s content and advertising platform (SMART™) provides publishers, brands and advertisers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry and iPhone. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals.


Rentrak Corporation
Booth 611

7700 NE Ambassador Place / Portland OR 97220 / (503) 284-7581 / Fax: (503) 331-2769

Contacts: Cathy Hetzel, president, advanced media & information division, / Carol Hinnant, svp business development, / Ken Papagan, president & Chief Strategy Officer,

Rentrak has long been an industry torchbearer for advancements in measurement and provides services that measure content performance over a wide variety of media including television—both linear and on demand, theatrical, home entertainment, mobile and broadband video.

Rentrak’s latest service, TV Essentials, provides a new alternative in television audience measurement by utilizing Rentrak’s proprietary technology to process massive amounts of click-stream data from several million set-top boxes. For the first time, programmers, advertisers and marketing agencies will have access to the linear TV viewing patterns of millions, for all networks, all markets and all programs. All Rentrak products offer a sophisticated toolset and provide detailed industry-wide and title-specific data allowing users to make decisions that enhance the bottom line and provide competitive advantage.


Scarborough Research
Booth 600

770 Broadway / New York, NY 10003 / (646) 654-8400

Contacts: Steve Seraita, evp, director of sales, / Sherry Miller, vp, agency & advertiser sales, / Howard Goldberg, svp, sales, agency & advertiser,

Scarborough Research measures the lifestyle, shopping patterns, media behaviors and demographics of American consumers. A leading authority on newspaper audience ratings and the American shopper, Scarborough is the most widely accepted source of marketing and media information on the local consumer. Scarborough’s core syndicated consumer insight studies in 81 Top-Tier Markets and its Multi-Market Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough USA+ (a national database), Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions.

With more than 30 years of experience, Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 220,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.


SKY IT Group / QlikView
Booth 811

330 Seventh Avenue / New York, NY 10001 / (212) 868-7800 / Fax: (212) 868-7806

Contacts: Tony Pechenik, vice president of business development / Steve Czetty, vice president of technology / Brad Copeland, QlikView,

SKY IT Group is fundamentally changing the way media and marketing teams can leverage multiple sources of information and deliver answers—not just data—by empowering the end users. Data set analysis from many sources—including Neilsen, Arbitron, Donovan, Corporate Financials and POS Sales—are presented in powerful, insightful QlikView dashboards.

QlikView’s revolutionary in memory technology and reporting tools enable the fast delivery of these easy-to-use, high-performance, large data set, analytics to media and marketing organizations. If you want fast-to-deliver and easy-to-use analytics contact SKY IT Group to review QlikView.


Booth 602

303 South Broadway / Suite 210 / Tarrytown, NY 10591-5410 / (914) 524-7600 / Fax: (914) 524-7650

Contacts: East Coast Sales: Robin Blum, (914) 703-6803, / West Coast Sales: Samantha Marlowe, (323) 666-2274, / NetCosts Sales: Larry Fried, (914) 703-6807,

SQAD is the proven source agencies and advertisers turn to for reliable information on the actual cost of major media, including Local TV and Radio, Hispanic TV, National TV, and Internet Display Advertising. Our unique reporting provides the information you must have, aggregated from confidential real market buys from our contributor partners. Spot Broadcast is analyzed using DATAVue software that provides access to local television and radio market CPMs and CPPs.

NetCosts is the largest database of real cost information for network, cable and syndicated television, and the only real cost source of C3 and Program Live CPMs.
WebCosts, the industry’s first real cost database for Internet Display Advertising, gives agencies and advertisers an effective way to ease the planning and buying of Internet display campaigns. WRAP is the leading analytical software for sweep and overnight programming. WRAP combines ease of use with the ability to drill down and trend programming in all spot television markets using Nielsen data. WRAP, the analytical tool of choice for networks, syndicators, rep firms and stations, is evolving into a powerful tool for agencies.


Booths 607 / 609

1700 Higgins Road / Des Plaines, IL 60018 / (800) 851-7737 / Fax: (847) 375-5001

Contacts: Bernadette Cognac, client services director, / David Kostolansky, vice president, marketing & circulation, / George Carens, executive vice president,

For 90 years, SRDS has responded to the changing needs of media professionals, looking for new ways to help media buyers streamline their work. SRDS Media Solutions deliver fast, convenient access to information and services so you can work more efficiently and focus energy where it really counts—connecting with clients.

SRDS maintains the largest and most comprehensive database of media rates and data in the world, including magazines, newspapers, television and radio stations, online sites, out-of-home venues and direct marketing lists. With SRDS, up-to-date, accurate data for any media type is always there, through an online database as well as traditional printed products.

We invite 4A'sMedia Conference & Tradeshow attendees to stop by the SRDS exhibit to discuss their SRDS Media Solutions for 2009.


StoreBoard Media
Booth 610

441 Lexington Avenue / New York, NY 10017 / (212) 682-3300 / Fax: (212) 682-4047

Contacts: Rick Sirvaitis, president, / Charlie Williams, executive vice president, / Melissa Gerard, senior account director,

StoreBoard Media is America’s first indoor billboard network. We place the advertising billboards on the security pedestals at the entrance of more than 13,200 stores nationwide, producing over a billion gross impressions monthly. Our network includes: CVS; Walgreens; Duane Reade; Kerr Drug; and USA Drug. Our advertisers include: P&G; Kraft; Unilever; Wyeth; J&J; Alberto Culver; Cadbury; and KAO.


Strata Marketing
Booths 508 / 510

30 West Monroe / Chicago, IL 60603 / (312) 222-1555 / Fax: (312) 222-2510

Contacts: David Drucker, vp, general sales manager, / John R. Shelton, president,

Strata and SpotBuySpot provide the industry’s top-rated licensed and custom Software Applications for spot, network, cable, and radio buying, media planning and research, and media billing. Strata builds systems related to media for now and into the future. We also offer full media and market research systems for qualitative and quantitative data sources.

Integrates with other systems: Telmar, Workhorse, All Agency Management systems including, but not limited to, Advantage, Creative Manager, Silent Partner. QuickbooksPro integration is also available.

Current Client Base: Well over half of the top 50 agencies and buying services in the United States; over 900 other agencies and media buying agencies.

EC/EDI: Eleven allows Strata clients to send and confirm orders and makegoods to all stations and cable systems.

Connectivity with NCC (,,,, and all other Media e-commerce sites. Strata is clearly the leader in EDI communications, building standards for the industry for local TV (TVBePort), local cable, and radio and print.


Telmar Information Services Corp
Booth 500

470 Park Avenue South / 15th Floor / New York, NY 10016 / (212) 725-3000 / Fax: (212) 725-5428

Contacts: Stanley Federman, Chairman & CEO, / Corey Panno, president, / Steve Riddle, senior vice president, sales and consulting services,

A majority of the world’s leading ad agencies, advertisers, media owners and research houses choose Telmar’s information services for day-to-day media and marketing decision making. Telmar provides media planning and revenue management software as well as media and marketing consulting services.

Telmar maintains U.S. offices in New York, Chicago and Los Angeles as well as international offices in major global markets through Telmar Group Inc. Telmar serves clients, manages over 4,000 databases and supports users throughout 85 countries.

  • Provides software for survey analysis, data integration, media planning and optimization
  • Collects, stores and manages media research and other survey databases
  • Provides training and educational services
  • Provides media and marketing consultancy services
  • Develops web-based trading systems linking sellers and buyers
  • Customizes Telmar software exclusively for clients’ special needs
  • Provides computer hosting for data and software.

    For further information see


TNS Media
Booths 405 / 407

100 Park Avenue / 4th Floor / New York, NY 10017 / (212) 991-6000 / Fax: (212) 991-6073

Contact: Carl Dickens, svp, national sales, / Paris Loesch, svp media sales,

TNS Media combines the deepest expertise in the industry to provide a comprehensive and integrated view, analyzing how well marketing influences and engages consumers, in the United States and around the world—24/7 and across 3 million brands. Our capabilities include, advertising expenditure monitoring, advertising creative monitoring, audience measurement, consumer listening, online consumer behavior tracking, and more.


Traffic Audit Bureau for Media Measurement
Booth 404

271 Madison Avenue / New York, NY 10016 / (212) 972-8075 / Fax: (212) 972-8928

Contacts: Joe Philport, president & CEO, / Larry Hennessy, vp, audit policy & member services, / Jeff Casper, vp, audit operations & research, / Sean McCarthy, vp, information technology

The TAB has been providing audited circulation data for the out of home industry since 1933, providing the baseline for out of home accountability. Our tripartite membership consists of advertiser, advertising agencies and out of home media companies.
In order to meet the evolving needs of our members, including media planners and buyers, the TAB is introducing a first of its kind, world-class measurement system. It will go beyond the current industry standard of reporting the number of consumers passing by an OOH ad by reporting the number of consumers that actually notice an ad.
Demographics are also able to be reported on a unit by unit basis. The system is called EYES ON Ratings and is likely to revolutionize the buying and selling of out of home media.

Please stop by our booth to learn more.


Television Bureau of Advertising ePort
Booth 706

3 East 54th Street / 10th Floor / New York, NY 10022 / (877) 808-9949 / Fax: (212) 935-5631

Contacts: Abby Auerbach, executive vice president, / Jerry Sacchetti, manager, marketing & client service, / Gene Lewin, manager, technology & development,

TVB ePort answers the long-standing request from agencies for an open-standard eBusiness platform that would make local broadcast television faster and easier to buy. ePort acts as bridge between any seller at any station or national rep firm and any buyer at any agency or advertiser, regardless of size. Even buyers without buying systems can conduct business electronically through TVB ePort Connect, a free service geared toward smaller advertisers and agencies.

ePort can electronically accommodate orders, revisions, makegoods, avails, log time reports, and more. Software systems currently in place at both stations (such as One Domain, Wide Orbit and Harris) and agencies (such as Strata, Mediabank and SmartPlus) are now connecting through ePort, and the need for paper, faxes and the endless re-keyingof order data are becoming a thing of the past. The result is greatly improved efficiency, accountability and cost savings for both buyers and sellers alike.


Booth 200

1500 Broadway / 6th Floor / New York, NY 10036 / (800) VMS-2002 / (212) 736-8206

Contacts: Leslie Stubin, senior vice president, advertising services sales, / Martin Schemm, regional sales director, / Jay Wofsy, business development director,

VMS is the worldwide leader in Integrated Media Intelligence solutions. We monitor and capture more media and advertising content, in more markets, than any other company. And we give you the most reliable, accurate and actionable analysis based on this content. Combining the most advanced monitoring technologies with expert human analysis, VMS delivers better intelligence across all key media—broadcast, Internet, radio, print, cinema and out-of-home.

With the largest library of advertisements (more than 3.5 million), VMS provides advertising agencies, pr firms and marketers with the only one-stop, one-shop option. VMS offers the most comprehensive editorial and creative monitoring, richest metadata, timely management and analysis solutions, including a broad spectrum of industry-leading measurement and tracking tools.

With VMS, you’ll know more, know faster and know better—enabling you to capitalize on opportunities, protect against competitive threats and validate the performance of your pr and marketing activity.


Wilkins Media Company
Booths 703 / 705

8010 Roswell Road / Suite 120 / Atlanta, GA 30350 / (770) 804-1818 / Fax: (770) 804-0029

Contacts: Bill Wilkins, Chairman & CEO, / Lisa Weaver, general manager, executive director,

Wilkins Media Company is a full-service, out-of-home media and marketing solutions provider with over 20 years of experience. Wilkins offers consulting, customized proposals, negotiations, turn-key production, contract services and consolidated billing.
As an expert in out-of-home media, Wilkins is able to provide its clients with a full range of media options nationwide—from traditional bulletins and transit to more difficult and time-consuming buys such as street teams, grocery stores and the newest digital out-of-home formats. Wilkins works exclusively with out-of-home media, ensuring that agencies and advertisers receive the highest level of service and efficiency combined with in-depth knowledge of all OOH media and markets.

Over 500 media types will be available for review, with examples present in the booth. Be sure to stop by to see the exciting new out-of-home media types available through Wilkins!


Workhorse Software Company
Booth 410

622 Davis Street / 4th Floor / Evanston, IL 60201 / (847) 475-7488 ext. 50 / Fax: (847) 475-8260

Contact: Marty Hayden, vice president/business development,

Workhorse Software’s primary product is MEDIATOOLS a media flowcharting and plan management software suite with both desktop and browser based tool sets.
MEDIATOOLS’ primary modules include: Plans—quick and easy graphical flowchart creation with automated costing and rich flexibility to customize to client’s needs; Authorizations—creates buy specifications and manages both approval processing and linking goal information to agency buying platforms; Views—on-demand summary reporting allowing users instantaneously across all planning data (flowcharts, authorizations and actuals) with tremendous flexibility; MEDIATOOLS database driven approach easily scales from a single domestic office to hundreds of locations globally.
In addition to MEDIATOOLS’ desktop capabilities, Workhorse created MEDIATOOLS Web Access to allow browser based access to Plans, Views, and Authorizations, and provide a platform for collecting media planning information from around the world providing instantaneous global summary reporting.

Workhorse and MEDIATOOLS lead the way with ease-of-use software for total plan management productivity.

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