| 7:00am |
4A’s Registration Desk Reopens
|
| 7:30am |
Continental Breakfast in Exhibit Hall Sponsored by The New York Times
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| 8:30am–8:35am |
General Session Opens
J. Stephen Perry, president-CEO, New Orleans Metropolitan Convention and Visitors Bureau
|
| 8:35am–8:50am |
Nancy Hill, president-CEO, 4A’s
|
| 8:50am–9:20am |
Marc Goldstein, CEO, North America, GroupM; chair, 4A’s Media Policy Committee
|
| 9:20am–9:50am |
Michael Mendenhall, CMO and senior vice president, corporate marketing, Hewlett-Packard Company
|
| 9:50am–10:50am |
Live Consumer Panels: Real People Tell the Industry What We’re Doing Right ... And Wrong
|
| 9:50am–10:10am |
“Young Consumers Panel” (Age 20–30)
Moderator: Edward Cotton, strategy director, Butler, Shine, Stern & Partners
|
| 10:10am–10:30am |
“Baby Boomer Panel”
Moderator: Nancy Hill, president-CEO, 4A’s
|
| 10:30am–10:50am |
“Women 25–54 Panel”
Moderator: Mary Lou Quinlan, founder and CEO, Just Ask a Woman
|
| 10:50am–11:10am |
Coffee Break Sponsored by Retirement Living
|
| 11:10am–12:00pm |
“We’ve Heard What Real Consumers Say About Media … What Is the Industry Doing About It Now?”
Moderator: Michael Kassan, principal, Media Link, LLC
- Mike Bloxham, director, insight and research, Center for Media Design, Ball State University
- Daryl Evans, vice president, consumer advertising and marketing communications, AT&T
- Rich Gagnon, chief media officer, DRAFTFCB
- Jim Kite, president, Connections Research and Analytics, MediaVest USA
- Paul Silverman, director of media services, Novartis Pharmaceuticals Corporation
|
| 12:00pm–2:00pm |
Buffet Lunch in Exhibit Hall and Tradeshow Reopens for Viewing
|
| 2:00pm–3:00pm |
“Developing Ideas for the New Patterns of Media Consumption: The Creative View”
Moderator: Stephanie Clifford, media reporter, The New York Times
- Rick Boyko, brandcenter director and professor, creative, VCU BrandCenter
- Dan Cutforth, co-founder, Magical Elves (“Project Runway” and “Top Chef”)
- Cameron Death, vice president, digital content, NBC Universal
- Rob Reilly, partner and co-executive creative director, Crispin Porter + Bogusky
|
| 3:00pm–3:15pm |
Coffee Break Sponsored by Arbitron
|
| 3:15pm–4:15pm |
Two Concurrent Breakout Sessions (Will NOT Be Repeated)
1) "Communications Planning; Reality or Hype?"
Moderator: Jack Myers, president, Myers Publishing LLC
- Lisa Donohue, president, Truth and Design Group, MediaVest USA
- Janet Fitzpatrick, worldwide director of communications planning, Initiative Worldwide
- Mike Hess, executive vice president of research, data and insights, Carat USA
- George Blair Scribner, senior vice president, account planning, Digitas
- Antony Young, CEO, Optimedia US
2) “Digital Video: Who’s Making It? It’s Not Just the Consumer..."
Moderator: Rob Norman, CEO, GroupM INTERACTION Worldwide
- Ryan Magnussen, found and CEO, Ripe Digital Entertainment
- Kevin McGurn, vice president, national sales, Hulu
- Jeff Minsky, director, emerging media platforms, OMD Ignition Factory
- Suzie Reider, head of ad sales YouTube and Google Display, Google
|
| 4:00pm |
Tradeshow Reopens
|
| 5:00pm–7:00pm |
Tradeshow Is Open With Cocktail Reception
|
| 7:00pm |
Tradeshow Closes; Dinner on Your Own
|
