Dick Roth, Roth Associates, offers tips on implimenting an effective agency/client relationship management program. Dr. Jodi's study support three key recommendations that could potentially benefit agencies when participating in a pitch process: Build a Cohesive Agency Team, Avoid Spec Work Like the Plague, and Insist on Collaboration Meetings.
Gilbert and Company's June Blocklin on the implications of client digital needs on agency leaders. Jane Bedford, Founder, The Bedford Group, looks more closely at real cost of the the "freebies" agencies often give to prospective clients during the pitching process. | 